Adobe Journey Optimizer

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Questions and Answers

What can the developer do to make the schema field visible in the attributes to create the segment?

Select 'Show all schema fields' in the settings

Select 'Show all attributes' in the settings

Select 'Show full XDM schema' in the settings (correct)

How would the marketing manager accomplish dynamic content changes in the email message?

Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection.

Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection. (correct)

Create the component rules for the email message. Create Decisions for the specific Collection.

What are two possible reasons that clicks on the main image in an email are not being tracked?

The 'Open Tracking for email' option is disabled.

The Tracking Type on the link is set to 'Never'. (correct)

The 'Click Tracking for email' option is disabled. (correct)

Link tracking is enabled, but the link does not have a Label.

What are three features of development sandboxes in the Adobe Experience Platform?

Share compute resources for segmentation jobs Signup and view all the answers

Which two must be configured before creating a landing page for opt-in and opt-out of a subscription list?

Subscription list Signup and view all the answers

How soon will customer interaction data be available in the BI tool for analysis after it occurs?

It will be available in real-time. Signup and view all the answers

How would the developer integrate Adobe Analytics data into the Real-Time Customer Profile with minimal latency?

Use the Adobe Analytics Source Connector to create a source connection. Signup and view all the answers

Which two types of Email Message Presets are available to the user?

Transactional Signup and view all the answers

What are the primary purposes of the dimensional entity in Real-Time Customer Profile data store?

It simplifies the modeling process in XDM. Signup and view all the answers

What is the purpose of defining Offer Eligibility within an offer?

It allows for the restriction of the offer to specific profiles within a segment. Signup and view all the answers

What link type must be included in a Push notification to allow for customer opt-out?

No link necessary: customer will manage on their device. Signup and view all the answers

Which feature can be used to copy a schema created in a development sandbox to production sandbox?

Export/Import Sandbox API Signup and view all the answers

Which namespace is utilized to use an external audience in Adobe Journey Optimizer?

Non-people Identifier Signup and view all the answers

What could be the problem if only 3 of the 4 offers are included in the 'FallCoupons' collection?

The required Tag is missing from one of the Offers. Signup and view all the answers

How can the journey be configured to target recipients in their time zones?

Enable 'Use profile time zone in waits and conditions' in journey properties. Signup and view all the answers

What approach should the developer take to import new data from the data source?

Update the corresponding dataflow by adding the two new attributes to the mapping. Signup and view all the answers

What will the subject line of the proof email be when received by the recipient?

[Proof] Proof Last chance to save 40% in the Sale Signup and view all the answers

How can the developer test the Offer Decisions for different segments in the Journey?

From the Offers - Simulation Menu, select the Placement, add a Test Profile, add a Decision Scope, and click 'View Results'. Signup and view all the answers

What built-in product profile access should the user be assigned to create, edit, and delete journeys?

Journey Manager Signup and view all the answers

Which advanced segmentation feature should be chosen for customers who made a purchase shortly after visiting product pages?

Sequential segmentation Signup and view all the answers

A developer is struggling to find a message in the execution list during message monitoring. What is a reason for this?

The message has not been triggered by a journey. Signup and view all the answers

How can a condition activity be configured in the Journey to ensure a profile flows through the 'VIP Customer' condition path?

Place 'VIP Customer' path on the top. Signup and view all the answers

Where can an Adobe Journey Optimizer team member access the Journey reports? (Choose two.)

From the Journeys menu, open the desired journey, and click the Live Report icon. Signup and view all the answers

Which journey configuration is suitable for burst messaging?

The journey begins by reading in a segment, the message is sent, and the journey ends. Signup and view all the answers

How many offers can be requested within a decision scope in an Offer Simulation?

30 Signup and view all the answers

What is the most efficient approach to deliver notifications using Adobe Journey Optimizer?

Create a new custom action. Signup and view all the answers

Which entity can support duplicate offers for a company campaign?

Both decisions and placements. Signup and view all the answers

What is the correct order to create a Schema for a customer's personal details attributes?

<ol> <li>Use XDM Individual Profile Schema Class to create Schema 2. Create a field group named 'Person Details' 3. Create a field for 'Person Name' and assign data type as string to the field 4. Create a field for 'Gender' and assign data type as string to the field.</li> </ol> Signup and view all the answers

How would a developer render different versions of an email for Loyalty members?

Create an Offer Decision, which contains separate offers, based upon the customer's loyalty level. Signup and view all the answers

What is the correct Schema type to map various data sources in Adobe Experience Platform?

CRM system - XDM Individual Profile, Purchase data from offline store - XDM Experience Event, Website analytics data - XDM Experience Event. Signup and view all the answers

What should a developer do to diversify the risk of their company's brand reputation?

Create separate subdomains for each website in the organization and ensure all DNS records have been generated. Signup and view all the answers

What are two reasons the 'Create Landing Page' button may be grayed out?

The Landing Page presets have not been set up. Signup and view all the answers

How can the customer loyalty level be added to the Profile schema?

Create a new field using the data type Enum, and configure the Enum values. Signup and view all the answers

Where can a team member monitor how the messages are performing across journeys in real-time?

From the Messages menu, click the Executions tab. Signup and view all the answers

What is the maximum number of calls per second for external data sources?

15 calls per second. Signup and view all the answers

What additional permission is required to manage journeys effectively?

View journeys permission is required. Signup and view all the answers

What could be a reason the 'Update profile' activity is not available in a journey?

The event used in the journey does not have a namespace. Signup and view all the answers

What are two considerations when selecting an object approach over free-form fields when creating a new schema?

Objects are best used when creating a logical grouping of certain fields. Signup and view all the answers

What are two mandatory components of a unitary event in Adobe Journey Optimizer?

Namespace. Signup and view all the answers

How does batch segmentation work in the Real-Time Customer Profile?

Runs every 24hrs on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile. Signup and view all the answers

What is the correct sequence to send a proof email after clicking the Show Preview button?

Find and select a test profile in 'Test Profile Selection', click 'Send proof' in 'Preview', add a recipient's email, select the test profile, and send. Signup and view all the answers

How is consent data handled when a customer unsubscribes from communication?

Consent is handled by the Experience Platform Consent schema. Signup and view all the answers

How does Adobe Journey Optimizer suppress an address based on a single email delivery?

At the fifth encountered error within the retry time period, the address is suppressed. Signup and view all the answers

What access level is needed to view, export, and manage the Adobe Journey Optimizer Suppression list?

Journey Administrators. Signup and view all the answers

Which two identity fields would be used in an XDM Individual Profile Schema?

CRM ID. Signup and view all the answers

What is a possible way to extend the existing schema within the Experience Data Model?

Add a new field to the schema. Signup and view all the answers

What are two limitations to be aware of when setting up a journey to send API calls to a third-party system?

Only simple collections can be passed in custom action parameters. Signup and view all the answers

What are two possible causes for no people entering a live journey with a system-generated event?

The event payload does not contain an event id. Signup and view all the answers

What process should an email designer follow to lay out the email?

Add Structure Components, then add Content Components. Signup and view all the answers

What is the correct definition of a Business Event in the Real-Time Customer Profile context?

A Business Event is an event that is not linked to a specific profile and must be defined utilizing an XDM record-based schema. Signup and view all the answers

What is the best approach when a developer realizes modifications are needed after publishing a journey?

Create a new version of the journey, start modifying & testing, and publish the journey. Signup and view all the answers

Study Notes

Message Monitoring in Adobe Journey Optimizer

A developer cannot find a message in the execution list during message monitoring because the message may not have been triggered by a journey.
Messages can be used in more than one journey, but this does not prevent them from appearing in the execution list.
If a message is pending, it will still appear in the execution list.

Condition Activities in Adobe Journey Optimizer

If a profile is eligible for multiple conditions, the profile will flow through the condition path that is placed on the top. This allows for prioritizing specific conditions.

Accessing Journey Reports

Journey reports can be accessed in Adobe Journey Optimizer in two places:
- From the Journeys menu, open the desired journey, and select the Global Report icon.
- From the Journeys menu, open the desired journey, and select the Live Report icon.
The Live Report icon is not accessible from the Journeys menu, only from within a specific journey.

Burst Messaging in Adobe Journey Optimizer

Bursting messages can be configured in a journey that starts with a segment, sends the message, and then ends.
Journeys that include additional steps like message engagement testing or follow-up messages are not suitable for burst messaging.

Offer Simulation in Adobe Journey Optimizer

A developer can request a maximum of 30 offers within a decision scope in an Offer Simulation.

Integrating Third-Party Messaging Solutions with Adobe Journey Optimizer

To efficiently integrate a third-party mobile messaging solution into Adobe Journey Optimizer, create a new custom action.
While it is possible to create a new trigger event or integrate the AEP Mobile SDK, custom actions provide the most efficient approach.

Duplicate Offers in Adobe Journey Optimizer

Both decisions and placements can support duplicate offers. This allows for flexibility when creating journeys with multiple offers.

Schema Creation in Adobe Journey Optimizer

The correct order for creating a schema involves using the XDM Individual Profile Schema Class, then creating field groups, followed by individual fields with the appropriate data types.

Email Message Rendering Based on Loyalty Tiers

To render different versions of an email for different loyalty tiers, create an Offer Decision with separate offers based on the customer's loyalty level.

Mapping Data Sources to Adobe Experience Platform Schemas

CRM system data should be mapped to the XDM Individual Profile schema.
Purchase data from offline stores and website analytics data should be mapped to the XDM Experience Event schema.

Protecting Brand Reputation in Adobe Journey Optimizer

To mitigate the risk of damaging brand reputation when using multiple websites with diverse email programs, create separate subdomains for each website.

Landing Page Creation in Adobe Journey Optimizer

The "Create Landing Page" button may be grayed out in Adobe Journey Optimizer if the Landing Page subdomains or presets have not been set up.

Adding Customer Loyalty Levels to Adobe Journey Optimizer Profile Schema

Add a new field using the data type Enum and configure the Enum values for Silver, Gold, and Platinum loyalty levels.

Monitoring Message Execution in Adobe Journey Optimizer

To monitor message execution in real-time, select the Executions tab within the Messages menu.

External Data Source Call Limits in Adobe Journey Optimizer

The maximum number of calls per second for external data sources is 15.

Permission Levels in Adobe Journey Optimizer

A developer with Manage Journey permissions needs additional View Journeys permissions to perform actions like reading journeys, deleting journeys, reading segments and reading schemas.

"Update Profile" Activity in Adobe Journey Optimizer

If the "Update Profile" activity is not available, this could be because the event used does not have a namespace.

Object Approach vs. Free-Form Fields in Adobe Journey Optimizer

Objects help create a good menu structure within the Segment Builder UI, reflecting the grouped fields in the schema folder structure.
Objects are preferred for creating logical groupings of specific fields.

Unitary Events in Adobe Journey Optimizer

Namespace and Event ID condition are mandatory components of a Unitary event.

Batch Segmentation in Adobe Experience Platform

Batch segmentation runs every 24 hours on only batch qualified segment definitions, regardless of the data flowing into the Real-Time Customer Profile.

Sending Proof Emails in Adobe Journey Optimizer

To send proof emails, find and select a test profile, add a recipient's email, select the test profile in "Preview", and click "Send proof".

Consent data is handled by the Experience Platform Consent schema when a customer unsubscribes from communication.

Email Suppression with Adobe Journey Optimizer

An address is suppressed in Adobe Journey Optimizer at the fifth hard bounce error that occurs within the retry time period.

Accessing the Suppression List in Adobe Journey Optimizer

Journey administrators have the necessary access to view, export and manage the Adobe Journey Optimizer Suppression List.

XDM Individual Profile Schema for Adobe Journey Optimizer

The CRM ID and Hashed email fields are used as identity fields to set up an XDM Individual Profile Schema for Adobe Journey Optimizer.

Extending Schemas in Adobe Experience Platform

Add a new field to an existing schema to extend it within the Experience Data Model.

Custom Actions in Adobe Journey Optimizer

POST and PUT call methods are supported in custom actions.
Only simple collections can be passed in custom action parameters.

Reasons for No People Entering a Live Journey

No people may be entering a live journey if an incorrect URL is being used or if the event payload does not contain an event ID.

Email Design Process in Adobe Journey Optimizer

Email design involves first adding structure components and then adding content components.

Business Events and the Real-Time Customer Profile

A business event is an event that is not linked to a specific profile.
It must be defined utilizing an XDM record-based schema and must have a related dataset where both are enabled for the Real-Time Customer Profile.
It can be used to initiate a Journey of any type.

Modifying a Published Journey in Adobe Journey Optimizer

To modify a published journey, stop the journey, create a new version, modify and test, and publish the journey.

Visibility of Schema Fields in Segment Builder

Select "Show full XDM schema" in the Segment Builder UI settings to make a schema field visible if it is unavailable in the attribute list.

Using Dynamic Content in Email Messages with Adobe Journey Optimizer

Create a Placement for the email message.
Create both Personalized and Fallback offers for the specific Collection used in the email message.
Create a new Decision that references the Collection.

Reasons for Email Click Tracking Issues

Click tracking for an email may not be working if the "Click Tracking for Email" option is disabled.

Adobe Experience Platform Sandboxes

Development sandboxes in the Adobe Experience Platform share compute resources for segmentation jobs
Development sandboxes in the Adobe Experience Platform are meant for developing and testing experiences.

Landing Pages in Adobe Journey Optimizer

A subscription list must be configured before creating a landing page
A confirmation message journey must be configured before creating a landing page

Data in Adobe Journey Optimizer

Data will be available in real-time in a Business Intelligence (BI) tool connected to the Adobe Experience Platform Query Service.
The Adobe Analytics Source Connector can be used to create a source connection to your Analytics Report Suite and integrate data into the Real-Time Customer Profile of Adobe Journey Optimizer

Email Message Presets in Adobe Journey Optimizer

Marketing Email Message Presets are available to the user
Transactional Email Message Presets are available to the user

Dimensional Entities in Adobe Experience Platform

Dimensional entities, also referred to as lookup or classification schemas, help simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile
Dimensional entities are leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile.

Offers in Adobe Journey Optimizer

Offer eligibility allows for the restriction of the offer to specific profiles within a segment
In order to permit a customer to opt-out of further Push notifications, no link is necessary as the customer will manage this on their device.

Schema in Adobe Experience Platform

The Export/Import Sandbox API can be used to copy a Schema created in a development sandbox to a production sandbox

Audiences and External Data

The Non-people Identifier namespace can be used in Adobe Journey Optimizer to send a push notification from an external audience.

Offer Collections and Offers in Adobe Journey Optimizer

If a required Tag is missing from an Offer, then it will not be included in a Collection of Offers.
When creating a journey, enabling "Use profile time zone in waits and conditions" in journey properties will target recipients in their time zones.

Data Ingestion in Adobe Journey Optimizer

To import new data from a data source, the corresponding dataflow should be updated by adding the two new attributes to the mapping.

Proof Emails in Adobe Journey Optimizer

The subject line of a proof email will start with "[Proof]" followed by the subject line of the email.

Offer Decisions in Adobe Journey Optimizer

The Offers - Simulation Menu can be used to test Offer Decisions and view how they will render for different segments.

User Permissions in Adobe Journey Optimizer

The Journey Manager built-in product profile access allows a user to create, edit, and delete journeys.

Segmentation Features for Adobe Journey Optimizer

For sequential segmentation, Adobe Journey Optimizer can be used to segment customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.

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