Adobe Journey Optimizer
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Questions and Answers

What are some of the new features added to Journey Optimizer in the last year?

  • In-app messages, web channel, direct mail and experiments (correct)
  • Augmented reality experiences, virtual reality campaigns, IoT messaging, and chatbot integration
  • Social media integration, print media campaigns, email automation, and SEO optimization
  • Mobile app development, website design, content management, and customer support

    • What does Journey Optimizer rely on to deliver relevant and timely experiences to customers?

  • SEO optimization, email marketing, and influencer collaborations
  • Traditional demographics, geographic location, and purchase history
  • Third-party data, social media analytics, and customer feedback
  • XDM schemas, unified profile service, and segmentation service (correct)

    • What are some of the key capabilities and features of Journey Optimizer?

  • Unified profiles, cross-channel messages, intelligent decisioning, experimentation and optimization (correct)
  • Print media campaigns, influencer marketing, social media integration, and content creation
  • Virtual reality experiences, augmented reality campaigns, IoT messaging, and chatbot integration
  • Mobile app development, website design, content management, and customer support

    • What is Journey Optimizer natively connected to?

    <p>Experience Platform</p> Signup and view all the answers

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