JCL Overview: Strategic and Tactical Marketing

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What is the purpose of the strategic marketing plan?

To execute the strategy near term

To assess the market within a specific industry

To attain the company’s objectives (correct)

To develop marketing strategies and techniques

What does the tactical marketing plan focus on?

Taking action near term to execute the strategy (correct)

Understanding the environment and industry

Assessing the market within a specific industry

Determining goals and developing marketing strategies

What does the marketing planning process allow to determine?

Key factors for success and SWOT analysis

Specific, measurable, attainable goals

Quantitative data, prices, consumer, revenue

Goals and develop marketing strategies (correct)

What does marketing analysis involve?

Thorough assessment of a market within a specific industry Signup and view all the answers

What is included in the macro-environment of the Marketing Environment?

PESTEL Trends, Industry Analysis, Key Factors for Success and SWOT Signup and view all the answers

What does Unrelated Diversification mean?

Adding new product/services that are dissimilar to existing ones Signup and view all the answers

What is the process of turning marketing strategy into a real-life action or situation?

Marketing implementation Signup and view all the answers

Which strategy involves identifying and developing new market segments for current products?

Market development Signup and view all the answers

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

Market penetration Signup and view all the answers

In which type of integration does a company move further in the direction of controlling the distribution?

Horizontal integration Signup and view all the answers

What is the process of adding new products/services that are similar or complementary to existing products?

Related diversification Signup and view all the answers

Which element of implementation refers to hard or soft assets that can help in getting things done?

Resources Signup and view all the answers

What is a growth strategy that involves acquiring/merging with businesses that supply raw materials needed in production?

Background integration Signup and view all the answers

What is the process of closing a business and distributing its assets to claimants?

Liquidation Signup and view all the answers

Which element of implementation involves works that are routinized in order to facilitate and not to inhibit things from getting done?

Processes Signup and view all the answers

What is the main purpose of the strategic and tactical plan?

To attain the company’s objectives Signup and view all the answers

What does the marketing planning process allow to determine?

Goals and marketing strategies to achieve them Signup and view all the answers

What does Unrelated Diversification mean?

Adding new products/services that are unrelated to existing ones Signup and view all the answers

What is included in the macro-environment of the Marketing Environment?

PESTEL Trends, Industry Analysis, Key Factors for Success, SWOT Signup and view all the answers

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

Market penetration rate Signup and view all the answers

Which type of integration involves a company moving further in the direction of controlling the distribution?

Forward integration Signup and view all the answers

Which type of integration involves the acquisition of a business operating at the same level of the value chain?

Horizontal Integration Signup and view all the answers

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

Market Penetration Signup and view all the answers

What is the process of strategizing, brainstorming, planning, building, and releasing a product to market, and then measuring its success?

Product Development Signup and view all the answers

What is the process where the company management/executive analyze and assess their marketing activities and programs?

Market Control Signup and view all the answers

What does the tactical marketing plan focus on?

Setting pricing objectives and pricing strategies Signup and view all the answers

Which strategy involves adding new products/services that are similar or complementary to existing products?

Related Diversification Signup and view all the answers

What does 'Retrenchment' involve?

(Another way of) terminating the employees Signup and view all the answers

Which element of implementation refers to hard or soft assets that can help in getting things done?

(Hard assets) or soft assets that can help in getting things done Signup and view all the answers

What does Unrelated Diversification mean?

Expanding into industries that are distinct from its current operations or activities. Signup and view all the answers

JCL Overview: Strategic and Tactical Marketing

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Questions and Answers

What is the purpose of the strategic marketing plan?

What does the tactical marketing plan focus on?

What does the marketing planning process allow to determine?

What does marketing analysis involve?

What is included in the macro-environment of the Marketing Environment?

What does Unrelated Diversification mean?

What is the process of turning marketing strategy into a real-life action or situation?

Which strategy involves identifying and developing new market segments for current products?

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

In which type of integration does a company move further in the direction of controlling the distribution?

What is the process of adding new products/services that are similar or complementary to existing products?

Which element of implementation refers to hard or soft assets that can help in getting things done?

What is a growth strategy that involves acquiring/merging with businesses that supply raw materials needed in production?

What is the process of closing a business and distributing its assets to claimants?

Which element of implementation involves works that are routinized in order to facilitate and not to inhibit things from getting done?

What is the main purpose of the strategic and tactical plan?

What does the marketing planning process allow to determine?

What does Unrelated Diversification mean?

What is included in the macro-environment of the Marketing Environment?

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

Which type of integration involves a company moving further in the direction of controlling the distribution?

Which type of integration involves the acquisition of a business operating at the same level of the value chain?

What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?

What is the process of strategizing, brainstorming, planning, building, and releasing a product to market, and then measuring its success?

What is the process where the company management/executive analyze and assess their marketing activities and programs?

What does the tactical marketing plan focus on?

Which strategy involves adding new products/services that are similar or complementary to existing products?

What does 'Retrenchment' involve?

Which element of implementation refers to hard or soft assets that can help in getting things done?

What does Unrelated Diversification mean?

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