Podcast
Questions and Answers
What is the purpose of the strategic marketing plan?
What is the purpose of the strategic marketing plan?
- To execute the strategy near term
- To assess the market within a specific industry
- To attain the company’s objectives (correct)
- To develop marketing strategies and techniques
What does the tactical marketing plan focus on?
What does the tactical marketing plan focus on?
- Taking action near term to execute the strategy (correct)
- Understanding the environment and industry
- Assessing the market within a specific industry
- Determining goals and developing marketing strategies
What does the marketing planning process allow to determine?
What does the marketing planning process allow to determine?
- Key factors for success and SWOT analysis
- Specific, measurable, attainable goals
- Quantitative data, prices, consumer, revenue
- Goals and develop marketing strategies (correct)
What does marketing analysis involve?
What does marketing analysis involve?
What is included in the macro-environment of the Marketing Environment?
What is included in the macro-environment of the Marketing Environment?
What does Unrelated Diversification mean?
What does Unrelated Diversification mean?
What is the process of turning marketing strategy into a real-life action or situation?
What is the process of turning marketing strategy into a real-life action or situation?
Which strategy involves identifying and developing new market segments for current products?
Which strategy involves identifying and developing new market segments for current products?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
In which type of integration does a company move further in the direction of controlling the distribution?
In which type of integration does a company move further in the direction of controlling the distribution?
What is the process of adding new products/services that are similar or complementary to existing products?
What is the process of adding new products/services that are similar or complementary to existing products?
Which element of implementation refers to hard or soft assets that can help in getting things done?
Which element of implementation refers to hard or soft assets that can help in getting things done?
What is a growth strategy that involves acquiring/merging with businesses that supply raw materials needed in production?
What is a growth strategy that involves acquiring/merging with businesses that supply raw materials needed in production?
What is the process of closing a business and distributing its assets to claimants?
What is the process of closing a business and distributing its assets to claimants?
Which element of implementation involves works that are routinized in order to facilitate and not to inhibit things from getting done?
Which element of implementation involves works that are routinized in order to facilitate and not to inhibit things from getting done?
What is the main purpose of the strategic and tactical plan?
What is the main purpose of the strategic and tactical plan?
What does the marketing planning process allow to determine?
What does the marketing planning process allow to determine?
What does Unrelated Diversification mean?
What does Unrelated Diversification mean?
What is included in the macro-environment of the Marketing Environment?
What is included in the macro-environment of the Marketing Environment?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
Which type of integration involves a company moving further in the direction of controlling the distribution?
Which type of integration involves a company moving further in the direction of controlling the distribution?
Which type of integration involves the acquisition of a business operating at the same level of the value chain?
Which type of integration involves the acquisition of a business operating at the same level of the value chain?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
What is the measure of how much a product/service is being used by customers compared to the total estimated market for that product/service?
What is the process of strategizing, brainstorming, planning, building, and releasing a product to market, and then measuring its success?
What is the process of strategizing, brainstorming, planning, building, and releasing a product to market, and then measuring its success?
What is the process where the company management/executive analyze and assess their marketing activities and programs?
What is the process where the company management/executive analyze and assess their marketing activities and programs?
What does the tactical marketing plan focus on?
What does the tactical marketing plan focus on?
Which strategy involves adding new products/services that are similar or complementary to existing products?
Which strategy involves adding new products/services that are similar or complementary to existing products?
What does 'Retrenchment' involve?
What does 'Retrenchment' involve?
Which element of implementation refers to hard or soft assets that can help in getting things done?
Which element of implementation refers to hard or soft assets that can help in getting things done?
What does Unrelated Diversification mean?
What does Unrelated Diversification mean?
