Elements of Marketing Plan and Strategic Planning Quiz

Creating and maintaining a fit between the organization's objectives and resources

Evaluating strengths and weaknesses within the organization

Defining a business based on goods and services rather than customer benefits

<p>A collection of related businesses that operate independently</p> Signup and view all the answers

<p>Collecting information about external factors affecting the organization's future</p> Signup and view all the answers

<p>It guides decisions and defines the company's purpose</p> Signup and view all the answers

<p>Considering the long-range best interests of the company and its relationship with society</p> Signup and view all the answers

<p>Economic</p> Signup and view all the answers

<p>Brand name, term, symbol, design, or combination</p> Signup and view all the answers

<p>Brand equity</p> Signup and view all the answers

<p>To design a marketing mix for mutually satisfying exchanges</p> Signup and view all the answers

<p>Identifying the most valuable customers</p> Signup and view all the answers