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Introduction to Public Relations (PR) Principles

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Introduction to Public Relations (PR) Principles

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Questions and Answers

What is the main difference between the traditional marketing approach (4 P's) and the modern approach discussed in the text?

The traditional approach highlights public speaking and dialogue, while the modern approach emphasizes partnerships and content creation.

The traditional approach prioritizes pricing and products, while the modern approach focuses on positioning and public relations.

The traditional approach focuses on promotion and advertising, while the modern approach emphasizes building communities and content creation. (correct)

The traditional approach revolves around partnerships, while the modern approach is more about public speaking and crisis communication.

What aspect of PR is unique and falls specifically within the domain of public relations?

Building relationships with journalists, writing press releases, crisis communication, and event management.

Media relations, pitching media stories, public speaking gigs, and community engagement. (correct)

Media relations, crisis communication, event management, and influencer relations.

Writing press releases, pitching media stories, managing public speaking gigs, and influencer relations.

Which skill is NOT mentioned as necessary for a good PR professional in the text?

Search engine optimization (correct)

Networking

Managing the media

Problem-solving

What is a responsibility shared between PR professionals and public affairs (PA) teams?

Lobbying and government relations Signup and view all the answers

Which activities are considered to be part of PR tactics as per the text?

Creating content, helping with branding, managing public speaking gigs, event management Signup and view all the answers

What does the text suggest as a valuable skill for business owners in relation to PR?

Learning to manage public perception and communicate well Signup and view all the answers

What area has made PR more relevant than ever before?

Managing public perception and communicating well Signup and view all the answers

Which disciplines overlap with PR according to the text?

(PR) Public relations and public affairs (PA) Signup and view all the answers

What are some activities that fall under the domain of both PR professionals and other marketing disciplines?

(D) Media relations, pitching media stories, public speaking gigs, community engagement Signup and view all the answers

'Being good in a crisis' is identified as a necessary skill specifically related to:

(C) Crisis management Signup and view all the answers