Purpose and Forms of PR Research in Public Relations

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Questions and Answers

What is a disadvantage of using records for data collection?

  • Data collection time is minimal with records.
  • Records provide comprehensive data.
  • Records are inexpensive to use.
  • Records often only provide numerical data. (correct)

Which type of observation collects numerical data like counting the number of cars passing through an intersection?

  • Behavioral observation
  • Structured observation
  • Simple observation (correct)
  • Systematic observation

What is a characteristic of behavioral observation?

  • Inexpensive way to collect data
  • Collects numerical data like counting
  • Observes people's behavior and interprets it (correct)
  • Used for collecting quantitative data

Why is observation considered an inexpensive way to collect data?

<p>It requires minimal data cleaning. (D)</p> Signup and view all the answers

What does simple observation primarily focus on collecting?

<p>Numerical data (A)</p> Signup and view all the answers

What is a challenge associated with using badly structured records for data collection?

<p>Cleaning can take a long time (B)</p> Signup and view all the answers

In which type of observation is interpreting people's behavior a key aspect?

<p>Systematic observation (C)</p> Signup and view all the answers

Why might it be challenging to fix incomplete or inaccurate records?

<p>There is often no way to correct them. (D)</p> Signup and view all the answers

Which type of observation involves pre-defining clear numerical variables for data collection?

<p>Simple observation (B)</p> Signup and view all the answers

What type of data is primarily collected through behavioral observation?

<p>Qualitative data (C)</p> Signup and view all the answers

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