Purpose and Forms of PR Research in Public Relations
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Questions and Answers

What is a disadvantage of using records for data collection?

  • Data collection time is minimal with records.
  • Records provide comprehensive data.
  • Records are inexpensive to use.
  • Records often only provide numerical data. (correct)
  • Which type of observation collects numerical data like counting the number of cars passing through an intersection?

  • Behavioral observation
  • Structured observation
  • Simple observation (correct)
  • Systematic observation
  • What is a characteristic of behavioral observation?

  • Inexpensive way to collect data
  • Collects numerical data like counting
  • Observes people's behavior and interprets it (correct)
  • Used for collecting quantitative data
  • Why is observation considered an inexpensive way to collect data?

    <p>It requires minimal data cleaning.</p> Signup and view all the answers

    What does simple observation primarily focus on collecting?

    <p>Numerical data</p> Signup and view all the answers

    What is a challenge associated with using badly structured records for data collection?

    <p>Cleaning can take a long time</p> Signup and view all the answers

    In which type of observation is interpreting people's behavior a key aspect?

    <p>Systematic observation</p> Signup and view all the answers

    Why might it be challenging to fix incomplete or inaccurate records?

    <p>There is often no way to correct them.</p> Signup and view all the answers

    Which type of observation involves pre-defining clear numerical variables for data collection?

    <p>Simple observation</p> Signup and view all the answers

    What type of data is primarily collected through behavioral observation?

    <p>Qualitative data</p> Signup and view all the answers

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