Podcast
Questions and Answers
What are the two basic types of communication?
What are the two basic types of communication?
Verbal and Non-verbal
Which of the following is NOT a type of non-verbal communication?
Which of the following is NOT a type of non-verbal communication?
The ______ model of communication emphasizes the sender, message, channel, receiver, and effect.
The ______ model of communication emphasizes the sender, message, channel, receiver, and effect.
Lasswell's
The Shannon-Weaver model of communication takes into account noise and feedback.
The Shannon-Weaver model of communication takes into account noise and feedback.
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What is 'noise' in the context of the Shannon-Weaver model?
What is 'noise' in the context of the Shannon-Weaver model?
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What is the main focus of the Osgood-Schramm model of communication?
What is the main focus of the Osgood-Schramm model of communication?
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Which of the following is NOT a key component of media literacy?
Which of the following is NOT a key component of media literacy?
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Media and Information Literacy (MIL) includes which of the following?
Media and Information Literacy (MIL) includes which of the following?
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MIL focuses solely on how to consume media effectively.
MIL focuses solely on how to consume media effectively.
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Describe the essential competencies within Media and Information Literacy.
Describe the essential competencies within Media and Information Literacy.
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What is the primary goal of Media and Information Literacy?
What is the primary goal of Media and Information Literacy?
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What is the definition of communication?
What is the definition of communication?
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What is the primary function of the 'encoder' in the Shannon-Weaver's Communication Model?
What is the primary function of the 'encoder' in the Shannon-Weaver's Communication Model?
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Match the following communication models with their respective creators:
Match the following communication models with their respective creators:
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What are the three core components of media and information literacy (MIL) as defined by UNESCO?
What are the three core components of media and information literacy (MIL) as defined by UNESCO?
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What does MIL empower citizens to do?
What does MIL empower citizens to do?
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Study Notes
Introduction to Media and Information Literacy
- Media and information literacy (MIL) encompasses information and communication literacy and digital literacy.
- MIL empowers citizens to access, retrieve, understand, evaluate, use, create, and share information and media in all formats.
- MIL enables critical, ethical, and effective participation in personal, professional, and societal activities.
- MIL includes information and communication literacy and digital literacy.
What is Communication?
- Communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information, ideas, thoughts, and feelings.
- It aims at a mutual understanding between communicators.
Lesson 1 Learning Objectives
- Define communication and media.
- Identify the two basic types of communication (verbal and nonverbal).
- Identify devices used by people to communicate, store information, and broadcast information across different ages.
Types of Communication
- Nonverbal Communication: Includes signs, symbols, colors, gestures, body language, and facial expressions.
- Verbal Communication: Consists of oral and written communication.
Process of Communication
- Communication involves a sender, message, channel, receiver, feedback, and potential noise/distortion.
- Key elements like productivity, facts, teamwork, strategy, people, ideas, and plan are integral parts of the process.
Transmission Models
- Lasswell's Model (1948): Focuses on "Who says what in which channel to whom with what effect?"
- Shannon-Weaver's Model (1948): Illustrates communication as a process with a sender, encoder, channel, decoder, receiver, and potential noise.
Examples
- A political candidate giving a speech at a rally shows how a message travels from a communicator, through a specific channel, to an audience.
- A teacher giving instructions in a classroom illustrates the communication process with a sender, channel, receiver, and potentially noise factors.
- A phone call between two friends highlights the typical communication flow with senders, a channel (phone), and a receiver.
Reception Model (Osgood-Schramm Model, 1954)
- Communicators encode and decode messages, while interpreters shape understanding. The model is cyclical, highlighting the ongoing exchange of information.
Picture Analysis
- Visual cues can significantly affect the interpretation of messages. Visuals can impact understanding as well as convey bias.
Terms to Understand
- Media Literacy: The ability to analyze, evaluate, and produce communication in various media forms.
- Information Literacy: The ability to locate, assess, effectively use, and share information.
- Technology/Digital Literacy: Skills needed to use digital tools, networks, and communication tools for managing and creating information.
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Description
This quiz explores the fundamental concepts of media and information literacy (MIL), including its importance in communication. Participants will learn about different types of communication and the devices used to convey information. Test your understanding of how MIL empowers citizens for effective participation in society.
