Podcast
Questions and Answers
What is primarily considered the retail branch of the film industry?
What is primarily considered the retail branch of the film industry?
- Marketing
- Distribution
- Production
- Exhibition (correct)
New media relies primarily on traditional methods of communication such as print and broadcast.
New media relies primarily on traditional methods of communication such as print and broadcast.
False (B)
What is the main gateway for accessing information in new media?
What is the main gateway for accessing information in new media?
Internet
____ relies heavily on the participation of users to provide value.
____ relies heavily on the participation of users to provide value.
Match the following types of new media with their descriptions:
Match the following types of new media with their descriptions:
Which of the following is NOT a component of information literacy according to ACRL?
Which of the following is NOT a component of information literacy according to ACRL?
An information literate person understands only the technical aspects of locating information.
An information literate person understands only the technical aspects of locating information.
What is the first ability that defines an information literate person?
What is the first ability that defines an information literate person?
An information literate individual must understand the ______ issues surrounding the use of information.
An information literate individual must understand the ______ issues surrounding the use of information.
Match the following abilities with what an information literate person can do:
Match the following abilities with what an information literate person can do:
Flashcards
Information Literacy
Information Literacy
The ability to recognize when information is needed and effectively find, evaluate, and use it.
Determining information needs
Determining information needs
Knowing how much information you need for a specific task.
Accessing information
Accessing information
Finding and gathering information efficiently and effectively.
Evaluating information
Evaluating information
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Using information ethically and legally
Using information ethically and legally
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Film Distribution
Film Distribution
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Film Exhibition
Film Exhibition
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Film Studios
Film Studios
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New Media
New Media
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Media Convergence
Media Convergence
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Study Notes
Media and Information Literacy
- Media plays a crucial role in daily life, facilitating tasks and communication.
- Media are physical objects used for communication, including mass media (radio, television, computers, film). Traditional media sources, like news outlets, are often characterized by editorial processes and accountability. However, "media" is increasingly inclusive of online content.
- Communication is an essential skill enabling people to share thoughts, feelings, and ideas.
- Communication involves the process of sending and exchanging messages, producing understanding between people.
- Communication uses a medium (media) or multiple mediums to deliver information to intended audiences.
The Role of Media and Information in Effective Communication
- Media's widespread use (televisions, newspapers, smartphones, computers) makes communication easier and more global.
- Media and information make the world smaller by enabling instantaneous communication.
- Media can shape public opinion; this is often exemplified in surveys and elections.
Media Literacy, Information Literacy, and Technology Literacy
- Media Literacy is the ability to access, analyze, evaluate and communicate information in various forms.
- Information Literacy is the ability to recognize information needs, locate, evaluate and effectively use needed information.
- Technology Literacy is the understanding of computing equipment, network connectivity, and relevant software; the ability to use technology to solve problems and learn in various contexts.
Evolution of Media and Types of Media
- Media has evolved through different ages.
- Pre-Industrial Age (Before 1700s): Early communication methods, like cave paintings, clay tablets, and papyrus.
- Industrial Age (1700s-1930s): The printing press, newspapers, telegraph, and other inventions that used steam power for creating goods.
- Electronic Age (1930s-1980s): Developments like the transistor, computers, commercial video and sound, further increased communication efficiency.
- Information Age (1900s-2000s): The advent of the internet, social networks, and other digital technologies further expanded access to and methods of communication.
Information Literacy
- Information literacy is defined as the ability to recognize when information is needed, locate, evaluate, and use the needed information effectively.
- This includes determining needed information, accessing it effectively, evaluating sources critically, integrating information into existing knowledge, using information effectively, understanding the associated economic, legal and social issues. Information use should be responsible and compliant with the law.
Types of Media
- Print Media (newspapers, magazines, journals): These use physical media, like paper, and are usually considered more trustworthy in terms of reliability.
- Broadcast Media (radio, television): Information is often transmitted immediately to a wide audience. But has weaker credibility compared to print media, as information dissemination is faster than validation.
- New Media (internet, blogs, social media, mobile technologies, games, etc.): Interactive, multi-platform, usually easily accessible, readily available.
Media Convergence
- Media convergence refers to the merging of print, broadcast, and new media technologies to create a more integrated and multi-faceted communication experience.
Legal, Ethical, and Societal Issues in Media and Information
- Intellectual Property: Rights of creators and owners to inventions, literary and artistic works, designs, and symbols; copyright, trademarks, and patents.
- Plagiarism: Presenting someone else's work or ideas as your own.
- Piracy: Unauthorized use, duplication, or distribution of copyrighted materials.
- Fair Use : Limited use of copyrighted material for commentary, criticism, or education without violating the creator's rights.
- Creative Commons: Copyright licenses that allow for the free use, sharing and adaptation of creative works under certain conditions.
- Data Privacy: The protection of personal information from misuse or unauthorized access, and regulation through legal frameworks.
Digital Divide
- The digital divide refers to the economic inequality in access to, use of, and knowledge of information and communication technologies (ICT).
Other key issues
- Cyberbullying: Bullying through online means, using electronic forms of communication.
- Computer or Gaming Addiction: Excessive engagement with computer games or online activities.
- Â Cybersex Addiction:Â Excessive engagement with online pornography or other sexual content.
- Â Cyber (Online) Relationship Addiction:Â Over-dependence on online relationships, often neglecting face-to-face interactions.
Specific Technologies
- Haptic Technology: Realistic visual touching to carry out specific functions. Examples are smartphone vibrations, ultrasound used in medical practice, or certain types of gaming interface.
- Contextual Awareness: Devices that gather information on an environment to tailor the user experience based on circumstances and preferences.
- Voice and Tone Recognition:Â Technology that identifies users through specific speech patterns. Examples include voice-based authentication in banks, or virtual assistants.
- Internet Glasses: Wearable computer glasses.
- Eye-Tracking Technology: Measures eye movements used in various fields, like medicine or education.
Massive Open Online Courses (MOOCs)
- MOOCs are online courses broadly available to large numbers of people through the internet. They often allow for learning at reduced costs but may lack the same level of in-person support or formal educational credit value as traditional methods.
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Description
This quiz explores the significant roles that media and information play in communication. It examines traditional and modern media forms, as well as the processes involved in effective communication. Test your understanding of how these elements shape our daily interactions and global connections.