Introduction to Media and Information Literacy

Study Notes

Rapid technological advancements create an overwhelming influx of information easily accessible from home.
Senior High School students must be adept in understanding and utilizing information effectively in various contexts.
Communication, defined as the exchange of information, is fundamental in interpersonal interactions.

Conversation: Direct, person-to-person interaction using verbal communication.
Public Speaking: A single speaker addressing a large audience.
Documents/Letters/Mails: Written communication in various formats, typically printed.
Visual Art Messages: Non-verbal communication through paintings, videos, and images to convey ideas and emotions.
Physical Medium: Tactile objects like billboards, posters, and product packaging that communicate messages.
Digital/Interactive: Electronic means of communication like websites and apps, primarily utilizing the internet.

Media is often equated with technology and consists of multiple channels for communication.
Examples of media include television, radio, newspapers, and digital platforms, all facilitating information dissemination.
Print media is one of the oldest forms and is a continuous part of human exposure to information.

Communication and media are interrelated; media serves as the platform for expressing and sharing information.
A media platform can act as both a source of information and a medium for communication, thereby enhancing understanding and interaction.

Literacy: Involves the ability to read, write, and communicate effectively within various contexts, aiding personal and societal involvement.
Media: Physical objects and channels that enable communication, including traditional and digital mediums.
Media Literacy: Encompasses the skills to access, analyze, evaluate, and create media, empowering informed engagement with technologies.
Information: A broad term representing processed data and knowledge gained from various sources, including education and experience.
Information Literacy: The capability to recognize information needs, and locate, assess, and communicate that information with diversity in formats.
Digital Literacy: The responsible and effective use of technology to access, manage, integrate, evaluate, create, and communicate information.

Essential skills empowering individuals to interact with media and information while fostering critical thinking and lifelong learning.
Supports active citizenship through informed engagement with media and community involvement.