Introduction to Information Systems Chapter 9

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Questions and Answers

What is the primary focus of social computing?

Interactive and collaborative behavior among computer users (correct)

Data processing in business environments

Individual user activities with computing systems

Desktop applications for personal use

Which of the following is NOT a feature of Web 2.0?

Facilitating information sharing

Harnessing collective intelligence

Encouraging user participation

Prioritizing individual user efficiency (correct)

What term describes the use of social computing in a business context?

Social capital

Social networking

Social commerce (correct)

Social computing

Which of the following tools is categorized as a Web 2.0 application?

Blogs Signup and view all the answers

How does social computing enhance customer service?

By enabling users to provide feedback and support each other Signup and view all the answers

What is meant by 'social capital' in the context of social networking?

The value derived from social networks and relationships Signup and view all the answers

Which aspect of Web 2.0 is emphasized in terms of collaboration?

User-centered design Signup and view all the answers

Which of the following is a method used in social commerce for shopping?

Recommendations and reviews shared on social media Signup and view all the answers

What is the primary purpose of tagging in web content?

To categorize and retrieve web content Signup and view all the answers

Which of the following describes Really Simple Syndication (RSS)?

A way to receive customized information without visiting multiple websites Signup and view all the answers

What does the term 'weblog' refer to in the context of Web 2.0?

A personal website for expressing thoughts and opinions Signup and view all the answers

How do companies typically use blogs?

To provide insights and listen to consumer views Signup and view all the answers

What is 'geotagging' specifically associated with?

Tagging locations on maps Signup and view all the answers

What does the term 'blogosphere' refer to?

All the blogs available on the web Signup and view all the answers

Which Web 2.0 technology allows users to receive content as it is updated?

Really Simple Syndication (RSS) Signup and view all the answers

What is a common characteristic of microblogs?

They typically support brief, concise updates. Signup and view all the answers

What is social commerce primarily focused on?

Social media interactions during e-commerce transactions Signup and view all the answers

Which of the following is a potential benefit of social commerce for customers?

Ability to buy while staying on a social network’s page Signup and view all the answers

What is NOT considered a risk associated with social computing?

Increased corporate transparency Signup and view all the answers

Which of the following is a characteristic of social shopping?

Collaborative consumption models Signup and view all the answers

How can customers assist one another in the context of social commerce?

Through public complaints on social media Signup and view all the answers

What kind of marketplace is Etsy an example of?

Social marketplace Signup and view all the answers

Which aspect of social commerce allows businesses to respond quickly to customer needs?

Public airing of complaints on social media Signup and view all the answers

What challenge may employees face with regard to social computing?

Employee harassment and cyberbullying Signup and view all the answers

What is a primary characteristic of wikis?

They foster easy collaboration with an 'edit' link for users. Signup and view all the answers

Which of the following is NOT a use of enterprise social networks?

Creating public blogs for all internet users. Signup and view all the answers

Which statement accurately describes mashups?

They combine content from various sources to create new outputs. Signup and view all the answers

What is the main function of social networking sites?

To facilitate the sharing of personal and professional content. Signup and view all the answers

Which social networking site is primarily focused on professional networking?

LinkedIn Signup and view all the answers

What advantage do wikis provide for businesses?

They serve as a repository for up-to-date product and project information. Signup and view all the answers

Which of the following best describes the nature of mashups?

Mashups create new applications by mixing various content types from different sites. Signup and view all the answers

What is a key characteristic of public enterprise social networks?

They are owned and managed by third parties for wider accessibility. Signup and view all the answers

Which of the following is NOT an advantage of collaborative consumption?

Law and regulatory adjustments Signup and view all the answers

What component of Web 2.0 allows computers to understand the meaning of hyperlinked information?

Semantic Web Signup and view all the answers

Which social network is mentioned as a platform for conducting market research?

Facebook Signup and view all the answers

What is a main characteristic of Web 3.0 applications?

Use of artificial intelligence Signup and view all the answers

What disadvantage is associated with collaborative consumption?

Lack of employee benefits Signup and view all the answers

Which of the following describes the potential of a data-driven web?

Universal communication standards Signup and view all the answers

Which of the following is an example of collaborative consumption?

Peer-to-peer lending Signup and view all the answers

What type of marketing refers to using social networks for market research?

Social intelligence Signup and view all the answers

What is the primary goal of Service-Oriented Architecture (SOA)?

To integrate existing systems for end-to-end business processes. Signup and view all the answers

Which of the following is a feature attributed to Web 3.0?

Multi-dimensional data visualization and 3D graphics. Signup and view all the answers

How do learning systems utilize artificial intelligence?

By using large data sets for predictions and pattern discovery. Signup and view all the answers

What is a significant characteristic of Web 1.0?

Basic, static web pages and limited engagement. Signup and view all the answers

What role does data visualization play in Web 3.0?

It enhances the understanding of complex data through 3D representations. Signup and view all the answers

Which statement best describes the evolution of web technologies?

The evolution includes transitioning from static pages to dynamic interaction and enhanced data capabilities. Signup and view all the answers

What does the term 'Semantic Web' refer to in the context of Web 3.0?

A framework to improve data sharing and interoperability. Signup and view all the answers

What is the significance of real-time communication in the evolution to Web 3.0?

It facilitates immediate data sharing and interaction among users. Signup and view all the answers

Study Notes

Chapter 9 of the Fifth Canadian Edition of Introduction to Information Systems by Rainer, Prince, Sanchez-Rodriguez, Splettstoesser Hogeterp, and Ebrahimi focuses on Social Computing.
Learning objectives include: describing Web 2.0 tools and Web 2.0 sites, outlining social commerce benefits and risks, identifying online social shopping methods, explaining how social computing enhances customer service, and discussing social computing's role in human resources management.
The chapter outline details the following topics: Web 2.0, fundamentals of social computing in business, social computing in business: shopping, social computing in business: marketing, social computing in business: customer relationship management, and social computing in business: human resource management.

Social computing combines social behaviour and information systems to create value.
Social commerce utilizes social computing for business purposes.
Social computing, unlike individual personal computing, facilitates interactive and collaborative behaviour among multiple users.
The internet enables interaction via various forms of media, including social media sites, blogs, microblogs, wikis, and open-source development.
Key aspects of social computing include social networking websites, social graph, and social capital; also discussed is the role of enterprise social networks.

9.1 Web 2.0

Web 2.0 is a loose collection of information technologies and applications, characterized by user participation, social interaction, collaboration, information sharing, design, collective intelligence, and remixable functionality.
Examples of Web 2.0 technologies include tagging, Really Simple Syndication (RSS), blogs, microblogs, wikis, social networking websites, enterprise social networks, and mashups.

9.1 Web 2.0 Examples

Tagging: Keywords/terms describing information (e.g., blog posts, pictures, articles) forming the basis of "folksonomies"—user-generated classifications for organizing and retrieving web content, including geotagging for maps.
Really Simple Syndication (RSS): Allows customized information delivery; users subscribe to receive updates from websites without manually browsing, using specified feeds like those found on CBC.ca.
Blogs: Personal websites where creators share feelings/opinions.
Bloggers: Individuals who create and maintain blogs to share news and link to other content.
Blogosphere: Collective term for the huge number of blogs on the internet.
Wikis: Websites where anyone can post or edit content. Examples include collaboratively maintained documents (like Wikipedia).

Social commerce is a subset of e-commerce encompassing social media to facilitate online interactions and sales transactions.
It enables businesses to conduct transactions using social media platforms to help customers buy and sell products/services.
Potential benefits of social commerce to customers include faster vendor responses, collaborative assistance from other customers, met expectations, and easy searches, linked reviews, chatting and purchasing within social networks.

Information security concerns, privacy violations, intellectual property infringements, employee reluctance to participate, leaks of confidential corporate information, poor/biased user-generated content, and employee harassment (cyberbullying).

Social shopping encompasses methods like ratings, reviews, recommendations, group shopping, social marketplaces, and collaborative consumption to improve buying/selling online.
Social media sites allow user ratings and product reviews.

Social computing facilitates advertising through social media, market research using social intelligence and platforms like Facebook, Twitter, and LinkedIn, and conducting market research that leverages online social networks.

9.5 Web 3.0, the Semantic Web

Web 3.0 utilizes intelligent applications. Technologies that utilize Natural Language Processing, Machine Learning, reasoning, and intelligent applications.
The Semantic Web represents a component of Web 2.0, detailing an approach to web content description to improve computer interpretation of meaning and relationships in online content. This allows for a "database" approach to web connections.
Web 3.0 is an evolutionary path to AI, using substantial data sets to forecast, detect patterns in behaviour, and diagnose problems by machine learning. The SOA (service-oriented architecture) approach involves interlinking digital systems to improve process integration across a company's value chain.

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Description

Explore Chapter 9 of the Fifth Canadian Edition of Introduction to Information Systems, which delves into Social Computing. Learn about Web 2.0 tools, social commerce, and the impact of social computing on customer service and human resources management. This chapter provides a comprehensive overview of social behavior in the context of information systems.