Introduction to Information Systems Chapter 9
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Questions and Answers

What is the primary focus of social computing?

  • Interactive and collaborative behavior among computer users (correct)
  • Data processing in business environments
  • Individual user activities with computing systems
  • Desktop applications for personal use
  • Which of the following is NOT a feature of Web 2.0?

  • Facilitating information sharing
  • Harnessing collective intelligence
  • Encouraging user participation
  • Prioritizing individual user efficiency (correct)
  • What term describes the use of social computing in a business context?

  • Social capital
  • Social networking
  • Social commerce (correct)
  • Social computing
  • Which of the following tools is categorized as a Web 2.0 application?

    <p>Blogs (D)</p> Signup and view all the answers

    How does social computing enhance customer service?

    <p>By enabling users to provide feedback and support each other (D)</p> Signup and view all the answers

    What is meant by 'social capital' in the context of social networking?

    <p>The value derived from social networks and relationships (D)</p> Signup and view all the answers

    Which aspect of Web 2.0 is emphasized in terms of collaboration?

    <p>User-centered design (B)</p> Signup and view all the answers

    Which of the following is a method used in social commerce for shopping?

    <p>Recommendations and reviews shared on social media (D)</p> Signup and view all the answers

    What is the primary purpose of tagging in web content?

    <p>To categorize and retrieve web content (D)</p> Signup and view all the answers

    Which of the following describes Really Simple Syndication (RSS)?

    <p>A way to receive customized information without visiting multiple websites (A)</p> Signup and view all the answers

    What does the term 'weblog' refer to in the context of Web 2.0?

    <p>A personal website for expressing thoughts and opinions (C)</p> Signup and view all the answers

    How do companies typically use blogs?

    <p>To provide insights and listen to consumer views (C)</p> Signup and view all the answers

    What is 'geotagging' specifically associated with?

    <p>Tagging locations on maps (C)</p> Signup and view all the answers

    What does the term 'blogosphere' refer to?

    <p>All the blogs available on the web (A)</p> Signup and view all the answers

    Which Web 2.0 technology allows users to receive content as it is updated?

    <p>Really Simple Syndication (RSS) (C)</p> Signup and view all the answers

    What is a common characteristic of microblogs?

    <p>They typically support brief, concise updates. (C)</p> Signup and view all the answers

    What is social commerce primarily focused on?

    <p>Social media interactions during e-commerce transactions (A)</p> Signup and view all the answers

    Which of the following is a potential benefit of social commerce for customers?

    <p>Ability to buy while staying on a social network’s page (D)</p> Signup and view all the answers

    What is NOT considered a risk associated with social computing?

    <p>Increased corporate transparency (C)</p> Signup and view all the answers

    Which of the following is a characteristic of social shopping?

    <p>Collaborative consumption models (D)</p> Signup and view all the answers

    How can customers assist one another in the context of social commerce?

    <p>Through public complaints on social media (A)</p> Signup and view all the answers

    What kind of marketplace is Etsy an example of?

    <p>Social marketplace (B)</p> Signup and view all the answers

    Which aspect of social commerce allows businesses to respond quickly to customer needs?

    <p>Public airing of complaints on social media (D)</p> Signup and view all the answers

    What challenge may employees face with regard to social computing?

    <p>Employee harassment and cyberbullying (D)</p> Signup and view all the answers

    What is a primary characteristic of wikis?

    <p>They foster easy collaboration with an 'edit' link for users. (A)</p> Signup and view all the answers

    Which of the following is NOT a use of enterprise social networks?

    <p>Creating public blogs for all internet users. (C)</p> Signup and view all the answers

    Which statement accurately describes mashups?

    <p>They combine content from various sources to create new outputs. (C)</p> Signup and view all the answers

    What is the main function of social networking sites?

    <p>To facilitate the sharing of personal and professional content. (A)</p> Signup and view all the answers

    Which social networking site is primarily focused on professional networking?

    <p>LinkedIn (B)</p> Signup and view all the answers

    What advantage do wikis provide for businesses?

    <p>They serve as a repository for up-to-date product and project information. (A)</p> Signup and view all the answers

    Which of the following best describes the nature of mashups?

    <p>Mashups create new applications by mixing various content types from different sites. (B)</p> Signup and view all the answers

    What is a key characteristic of public enterprise social networks?

    <p>They are owned and managed by third parties for wider accessibility. (D)</p> Signup and view all the answers

    Which of the following is NOT an advantage of collaborative consumption?

    <p>Law and regulatory adjustments (B)</p> Signup and view all the answers

    What component of Web 2.0 allows computers to understand the meaning of hyperlinked information?

    <p>Semantic Web (A)</p> Signup and view all the answers

    Which social network is mentioned as a platform for conducting market research?

    <p>Facebook (B)</p> Signup and view all the answers

    What is a main characteristic of Web 3.0 applications?

    <p>Use of artificial intelligence (D)</p> Signup and view all the answers

    What disadvantage is associated with collaborative consumption?

    <p>Lack of employee benefits (D)</p> Signup and view all the answers

    Which of the following describes the potential of a data-driven web?

    <p>Universal communication standards (C)</p> Signup and view all the answers

    Which of the following is an example of collaborative consumption?

    <p>Peer-to-peer lending (B)</p> Signup and view all the answers

    What type of marketing refers to using social networks for market research?

    <p>Social intelligence (D)</p> Signup and view all the answers

    What is the primary goal of Service-Oriented Architecture (SOA)?

    <p>To integrate existing systems for end-to-end business processes. (C)</p> Signup and view all the answers

    Which of the following is a feature attributed to Web 3.0?

    <p>Multi-dimensional data visualization and 3D graphics. (B)</p> Signup and view all the answers

    How do learning systems utilize artificial intelligence?

    <p>By using large data sets for predictions and pattern discovery. (D)</p> Signup and view all the answers

    What is a significant characteristic of Web 1.0?

    <p>Basic, static web pages and limited engagement. (A)</p> Signup and view all the answers

    What role does data visualization play in Web 3.0?

    <p>It enhances the understanding of complex data through 3D representations. (A)</p> Signup and view all the answers

    Which statement best describes the evolution of web technologies?

    <p>The evolution includes transitioning from static pages to dynamic interaction and enhanced data capabilities. (A)</p> Signup and view all the answers

    What does the term 'Semantic Web' refer to in the context of Web 3.0?

    <p>A framework to improve data sharing and interoperability. (C)</p> Signup and view all the answers

    What is the significance of real-time communication in the evolution to Web 3.0?

    <p>It facilitates immediate data sharing and interaction among users. (D)</p> Signup and view all the answers

    Flashcards

    Social Computing

    IT that combines social behavior and information systems to create value.

    Social Commerce

    Using social computing in business.

    Social Networking Websites

    Platforms where people interact and share information.

    Social Graph

    Relationships between people in a social network.

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    Social Capital

    Value derived from relationships in a social network.

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    Web 2.0

    Collection of technologies and sites encouraging user interaction and collaboration.

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    Enterprise Social Networks

    Social networks used within a company.

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    Personal Computing

    Individual user activity in computing.

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    Tagging

    Keywords or terms that describe information like articles, videos, or blogs. Used to categorize and find web content.

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    RSS (Really Simple Syndication)

    A way to receive customized info from websites without needing to visit them. Users subscribe to receive updates.

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    Blog

    A personal website where someone shares their thoughts, feelings, or news related to a topic.

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    Blogosphere

    The collective term for all blogs on the internet.

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    Folksonomies

    User-generated classifications of web content using tags.

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    Geotagging

    A specific type of tagging that adds location information to content.

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    Wiki

    A website where anyone can contribute and edit content, fostering collaboration. It allows for easy addition, modification, or deletion of material through an 'edit' link.

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    Wiki's purpose: Collective Intelligence

    Wikis harness the wisdom and knowledge of many individuals to create a shared resource.

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    Wiki's purpose: Product Collaboration

    Wikis provide a central space for maintaining updated product information, tracking issues, and documenting project histories.

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    Wiki's purpose: Business Partnerships

    Wikis enable companies to collaborate with customers, suppliers, and other business partners on projects.

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    Enterprise Social Networks (Private)

    Business-oriented social networks used internally within companies for employees, partners, and customers.

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    Enterprise Social Networks: Uses

    These networks facilitate processes like network building, collaboration, knowledge sharing, and social intelligence analysis.

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    Mashup

    A website that combines different types of content from various sources to create a unique product.

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    Social Shopping

    Shopping experiences enhanced by social interactions, including ratings, reviews, recommendations, and group purchases.

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    Collaborative Consumption

    Sharing or renting goods and services among individuals, enabling access to resources without ownership.

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    What are the benefits of social commerce for customers?

    Faster responses to complaints, peer-to-peer assistance, and improved fulfillment of customer expectations.

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    What are some risks of social computing?

    Information security breaches, privacy issues, intellectual property violations, employee reluctance, strategic information leaks, unreliable user-generated content, and harassment.

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    Social Marketplaces

    Online platforms that connect buyers and sellers specifically for social commerce.

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    What is the impact of negative reviews on healthcare providers?

    They can significantly damage a healthcare provider's reputation, leading to decreased patient trust and potential financial losses.

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    What are the challenges of social shopping?

    Maintaining data privacy, managing user-generated content, ensuring the authenticity of reviews, and mitigating the risk of misinformation.

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    Social Advertising

    Advertising that uses social media platforms to reach target audiences. It involves tailored messages and interactions with consumers on social networks.

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    Social Intelligence

    The process of gathering and analyzing data about people and their social interactions to gain insights into consumer behavior and market trends.

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    Semantic Web

    A component of Web 2.0 that allows computers to understand the meaning of web pages and data by using structured metadata.

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    What is the key feature of the Semantic Web?

    It allows computers to understand the meaning of web pages and data by using structured metadata. This helps create a data-driven web where information can be shared and reused effectively.

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    How does the Semantic Web transform the web?

    It transforms the web into a database where structured records can be reused and queried remotely. This enables unparalleled information sharing and opens up new possibilities for knowledge organization and retrieval.

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    What is the main advantage of the Semantic Web?

    It allows for unparalleled information sharing because communication forms and files have common formats. Machines can easily understand and process data from different sources, leading to greater collaboration and knowledge exchange.

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    Service-Oriented Architecture (SOA)

    A software design approach where applications are built as collections of independent services that communicate with each other. It allows for flexibility and integration of existing systems.

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    Multi-dimensional Data Visualization

    Representing data in a way that allows viewers to explore relationships and patterns from different perspectives. It often involves using 3D graphics and animation.

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    What was the main focus of Web 1.0?

    Web 1.0 focused on static content like websites and email. Users were mostly passive consumers of information.

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    What are some key features of Web 2.0?

    Web 2.0 is characterized by user-generated content, social interaction, and collaborative platforms like social networks, blogs, and wikis. It emphasizes dynamic content and user participation.

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    Study Notes

    Introduction to Information Systems - Chapter 9: Social Computing

    • Chapter 9 of the Fifth Canadian Edition of Introduction to Information Systems by Rainer, Prince, Sanchez-Rodriguez, Splettstoesser Hogeterp, and Ebrahimi focuses on Social Computing.
    • Learning objectives include: describing Web 2.0 tools and Web 2.0 sites, outlining social commerce benefits and risks, identifying online social shopping methods, explaining how social computing enhances customer service, and discussing social computing's role in human resources management.
    • The chapter outline details the following topics: Web 2.0, fundamentals of social computing in business, social computing in business: shopping, social computing in business: marketing, social computing in business: customer relationship management, and social computing in business: human resource management.

    9.1 Social Computing

    • Social computing combines social behaviour and information systems to create value.
    • Social commerce utilizes social computing for business purposes.
    • Social computing, unlike individual personal computing, facilitates interactive and collaborative behaviour among multiple users.
    • The internet enables interaction via various forms of media, including social media sites, blogs, microblogs, wikis, and open-source development.
    • Key aspects of social computing include social networking websites, social graph, and social capital; also discussed is the role of enterprise social networks.

    9.1 Web 2.0

    • Web 2.0 is a loose collection of information technologies and applications, characterized by user participation, social interaction, collaboration, information sharing, design, collective intelligence, and remixable functionality.
    • Examples of Web 2.0 technologies include tagging, Really Simple Syndication (RSS), blogs, microblogs, wikis, social networking websites, enterprise social networks, and mashups.

    9.1 Web 2.0 Examples

    • Tagging: Keywords/terms describing information (e.g., blog posts, pictures, articles) forming the basis of "folksonomies"—user-generated classifications for organizing and retrieving web content, including geotagging for maps.
    • Really Simple Syndication (RSS): Allows customized information delivery; users subscribe to receive updates from websites without manually browsing, using specified feeds like those found on CBC.ca.
    • Blogs: Personal websites where creators share feelings/opinions.
    • Bloggers: Individuals who create and maintain blogs to share news and link to other content.
    • Blogosphere: Collective term for the huge number of blogs on the internet.
    • Wikis: Websites where anyone can post or edit content. Examples include collaboratively maintained documents (like Wikipedia).

    9.2 Fundamentals of Social Computing in Business

    • Social commerce is a subset of e-commerce encompassing social media to facilitate online interactions and sales transactions.
    • It enables businesses to conduct transactions using social media platforms to help customers buy and sell products/services.
    • Potential benefits of social commerce to customers include faster vendor responses, collaborative assistance from other customers, met expectations, and easy searches, linked reviews, chatting and purchasing within social networks.

    9.2 Risks of Social Computing

    • Information security concerns, privacy violations, intellectual property infringements, employee reluctance to participate, leaks of confidential corporate information, poor/biased user-generated content, and employee harassment (cyberbullying).

    9.3 Social Computing in Business: Shopping

    • Social shopping encompasses methods like ratings, reviews, recommendations, group shopping, social marketplaces, and collaborative consumption to improve buying/selling online.
    • Social media sites allow user ratings and product reviews.

    9.4 Social Computing in Business: Marketing

    • Social computing facilitates advertising through social media, market research using social intelligence and platforms like Facebook, Twitter, and LinkedIn, and conducting market research that leverages online social networks.

    9.5 Web 3.0, the Semantic Web

    • Web 3.0 utilizes intelligent applications. Technologies that utilize Natural Language Processing, Machine Learning, reasoning, and intelligent applications.
    • The Semantic Web represents a component of Web 2.0, detailing an approach to web content description to improve computer interpretation of meaning and relationships in online content. This allows for a "database" approach to web connections.
    • Web 3.0 is an evolutionary path to AI, using substantial data sets to forecast, detect patterns in behaviour, and diagnose problems by machine learning. The SOA (service-oriented architecture) approach involves interlinking digital systems to improve process integration across a company's value chain.

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    Description

    Explore Chapter 9 of the Fifth Canadian Edition of Introduction to Information Systems, which delves into Social Computing. Learn about Web 2.0 tools, social commerce, and the impact of social computing on customer service and human resources management. This chapter provides a comprehensive overview of social behavior in the context of information systems.

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