Introduction to Information Systems Chapter 9
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Questions and Answers

What are Web 2.0 tools?

They are technologies that include social networking, wikis, blogs, and more, facilitating interactive information sharing.

Which of the following is NOT a benefit of social commerce to customers?

  • Assistance from other customers
  • Increased privacy (correct)
  • Easier search and purchase
  • Better vendor responses to complaints

Social commerce is the use of social computing in business.

True (A)

What is a disadvantage of collaborative consumption?

<p>Law and regulatory adjustments (C)</p> Signup and view all the answers

What is the importance of ratings, reviews, and recommendations before making a purchase?

<p>They help potential customers make informed decisions and build trust.</p> Signup and view all the answers

Define collaborative consumption.

<p>Collaborative consumption involves sharing access to goods and services among consumers.</p> Signup and view all the answers

Social advertising does not leverage social influence.

<p>False (B)</p> Signup and view all the answers

Which of the following is a method for using Facebook for market research?

<p>Obtaining feedback from fans (D)</p> Signup and view all the answers

What is a chatbot?

<p>A chatbot is interactive software that can conduct simple conversations.</p> Signup and view all the answers

Which area does social computing NOT improve?

<p>Manufacturing (B)</p> Signup and view all the answers

Social networking websites facilitate _____ and _____.

<p>connections, interactions</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Social computing = IT that combines social behavior and information systems Social commerce = The use of social computing in business Collaborative consumption = Sharing access to goods and services among consumers Chatbot = Interactive software that can conduct conversations</p> Signup and view all the answers

Which of the following are Web 2.0 technologies? (Select all that apply)

<p>Tagging (B), Microblogging (C), Social Networking Websites (D)</p> Signup and view all the answers

What is social commerce?

<p>The use of social computing in business</p> Signup and view all the answers

What are the benefits of social commerce for businesses?

<p>Improved customer engagement, rapid feedback, and reduced product testing costs.</p> Signup and view all the answers

Social computing only benefits customers.

<p>False (B)</p> Signup and view all the answers

What does collaborative consumption include?

<p>Collaborative production, crowdfunding, and peer-to-peer lending.</p> Signup and view all the answers

What are the potential advantages of collaborative consumption? (Select all that apply)

<p>Positive environmental impact (A), Variety (B), Self-management (C)</p> Signup and view all the answers

How can businesses utilize social networks for market research?

<p>By obtaining feedback, testing messages, and soliciting insights from users.</p> Signup and view all the answers

Chatbots are designed to conduct complex conversations with customers.

<p>False (B)</p> Signup and view all the answers

Social advertising refers to _______ formats that utilize the social context of the user viewing the ad.

<p>advertising</p> Signup and view all the answers

What is the role of social computing in customer relationship management?

<p>It enhances communication and engagement with customers.</p> Signup and view all the answers

Collaborative consumption has both advantages and _______ related issues.

<p>disadvantages</p> Signup and view all the answers

Flashcards

Social Computing

The use of social behaviors and information systems to create value.

Social Commerce

Applying social computing to business transactions.

Folksonomies

User-generated categorization of content, allowing people to organize information using their own labels.

Geotagging

A technology that adds location data to any type of digital media, allowing you to pinpoint where something was created.

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Viral Marketing

Promoting content organically through sharable and engaging content that spreads naturally.

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Web 2.0

Websites and tools that enable and encourage user-generated content, interaction, and collaboration, such as blogs, wikis, and social networking platforms.

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Social Graph

A representation of relationships and connections between individuals, groups, or organizations.

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Social Capital

The value derived from connections and relationships within a social network.

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Customer Complaints and Social Media

Customers benefit from faster responses to their complaints, as they are publicly visible on social media platforms.

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Community Knowledge and Support

Customers help each other by sharing knowledge, experiences, and support in online forums.

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Product Testing and Feedback

Businesses can test new products with a wider audience, gather real-time customer insights, and address issues more quickly.

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Sales and Brand Awareness

Positive conversations and interactions on social media can increase sales and brand awareness, creating a stronger connection between businesses and customers.

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Risks of Social Commerce

Businesses face the challenge of managing negative feedback and promoting transparency, as well as ensuring privacy and security in social interactions.

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Social Computing in Shopping

Shopping influenced by social interactions, such as ratings, reviews, group buying, and online communities.

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Collaborative Consumption

A model that emphasizes sharing resources, self-management, and sustainable practices, often facilitated by online platforms.

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Social Advertising

Advertising that uses social media to target specific users based on their social context and behaviors.

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Market Research on Social Media

Using social media platforms like Facebook, Twitter, and LinkedIn to gather real-time feedback and understand consumer preferences and behaviors.

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Conversational Commerce

Using messaging apps for commerce interactions, such as online shopping, customer support, and order tracking.

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Chatbots in Customer Service

Automated conversational programs designed to provide customer service, answer questions, and personalize interactions.

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Social Computing in HR

Social computing can be used to streamline HR processes, such as recruitment, onboarding, and employee development.

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Networking and Job Searches

Social platforms allow professionals to network, search for jobs, and connect with relevant people in their fields.

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Study Notes

Web 2.0 Tools and Sites

  • Social computing combines social behavior and information systems to create value.
  • Social commerce refers to the use of social computing in business transactions.
  • Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
  • Social networking sites utilize features like social graphs and social capital to enhance user interaction.

Benefits and Risks of Social Commerce

  • Customers benefit from faster responses to complaints exposed publicly on social platforms.
  • Customers assist one another in online forums, improving communal knowledge and support.
  • Businesses can test products quickly, garner customer insights, and address issues promptly.
  • Positive discussions on social platforms can lead to increased sales and brand awareness.
  • Risks include managing negative feedback and ensuring privacy and security in social interactions.

Social Computing in Shopping

  • Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
  • Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.

Social Computing in Marketing

  • Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
  • Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.

Customer Relationship Management

  • Conversational commerce leverages messaging apps for commerce interactions.
  • Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.

Human Resource Management Applications

  • Social computing enhances HR processes including recruiting, onboarding, and employee development.
  • Platforms support networking and job searches, facilitating connections in the professional landscape.

Key Terms to Note

  • Folksonomies: User-generated categorization of content.
  • Geotagging: Adding geographical identification to media.
  • Viral Marketing: Organic promotion through shareable content.

Opening Case Discussion Points

  • consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.

Overall Importance of Social Computing

  • Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.

Web 2.0 Tools and Sites

  • Social computing combines social behavior and information systems to create value.
  • Social commerce refers to the use of social computing in business transactions.
  • Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
  • Social networking sites utilize features like social graphs and social capital to enhance user interaction.

Benefits and Risks of Social Commerce

  • Customers benefit from faster responses to complaints exposed publicly on social platforms.
  • Customers assist one another in online forums, improving communal knowledge and support.
  • Businesses can test products quickly, garner customer insights, and address issues promptly.
  • Positive discussions on social platforms can lead to increased sales and brand awareness.
  • Risks include managing negative feedback and ensuring privacy and security in social interactions.

Social Computing in Shopping

  • Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
  • Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.

Social Computing in Marketing

  • Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
  • Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.

Customer Relationship Management

  • Conversational commerce leverages messaging apps for commerce interactions.
  • Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.

Human Resource Management Applications

  • Social computing enhances HR processes including recruiting, onboarding, and employee development.
  • Platforms support networking and job searches, facilitating connections in the professional landscape.

Key Terms to Note

  • Folksonomies: User-generated categorization of content.
  • Geotagging: Adding geographical identification to media.
  • Viral Marketing: Organic promotion through shareable content.

Opening Case Discussion Points

  • consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.

Overall Importance of Social Computing

  • Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.

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Related Documents

Introduction to Information Systems Chapter 9 PDF
Introduction to Information Systems Chapter 9 PDF

Description

This quiz covers Chapter 9 of the Fifth Canadian Edition of 'Introduction to Information Systems.' It explores social computing including Web 2.0 tools, benefits and risks of social commerce, and methods for social shopping. Test your understanding of these contemporary concepts in information systems.

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