Introduction to Information Systems Chapter 9
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Introduction to Information Systems Chapter 9

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Questions and Answers

What are Web 2.0 tools?

They are technologies that include social networking, wikis, blogs, and more, facilitating interactive information sharing.

Which of the following is NOT a benefit of social commerce to customers?

  • Assistance from other customers
  • Increased privacy (correct)
  • Easier search and purchase
  • Better vendor responses to complaints
  • Social commerce is the use of social computing in business.

    True

    What is a disadvantage of collaborative consumption?

    <p>Law and regulatory adjustments</p> Signup and view all the answers

    What is the importance of ratings, reviews, and recommendations before making a purchase?

    <p>They help potential customers make informed decisions and build trust.</p> Signup and view all the answers

    Define collaborative consumption.

    <p>Collaborative consumption involves sharing access to goods and services among consumers.</p> Signup and view all the answers

    Social advertising does not leverage social influence.

    <p>False</p> Signup and view all the answers

    Which of the following is a method for using Facebook for market research?

    <p>Obtaining feedback from fans</p> Signup and view all the answers

    What is a chatbot?

    <p>A chatbot is interactive software that can conduct simple conversations.</p> Signup and view all the answers

    Which area does social computing NOT improve?

    <p>Manufacturing</p> Signup and view all the answers

    Social networking websites facilitate _____ and _____.

    <p>connections, interactions</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Social computing = IT that combines social behavior and information systems Social commerce = The use of social computing in business Collaborative consumption = Sharing access to goods and services among consumers Chatbot = Interactive software that can conduct conversations</p> Signup and view all the answers

    Which of the following are Web 2.0 technologies? (Select all that apply)

    <p>Tagging</p> Signup and view all the answers

    What is social commerce?

    <p>The use of social computing in business</p> Signup and view all the answers

    What are the benefits of social commerce for businesses?

    <p>Improved customer engagement, rapid feedback, and reduced product testing costs.</p> Signup and view all the answers

    Social computing only benefits customers.

    <p>False</p> Signup and view all the answers

    What does collaborative consumption include?

    <p>Collaborative production, crowdfunding, and peer-to-peer lending.</p> Signup and view all the answers

    What are the potential advantages of collaborative consumption? (Select all that apply)

    <p>Positive environmental impact</p> Signup and view all the answers

    How can businesses utilize social networks for market research?

    <p>By obtaining feedback, testing messages, and soliciting insights from users.</p> Signup and view all the answers

    Chatbots are designed to conduct complex conversations with customers.

    <p>False</p> Signup and view all the answers

    Social advertising refers to _______ formats that utilize the social context of the user viewing the ad.

    <p>advertising</p> Signup and view all the answers

    What is the role of social computing in customer relationship management?

    <p>It enhances communication and engagement with customers.</p> Signup and view all the answers

    Collaborative consumption has both advantages and _______ related issues.

    <p>disadvantages</p> Signup and view all the answers

    Study Notes

    Web 2.0 Tools and Sites

    • Social computing combines social behavior and information systems to create value.
    • Social commerce refers to the use of social computing in business transactions.
    • Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
    • Social networking sites utilize features like social graphs and social capital to enhance user interaction.

    Benefits and Risks of Social Commerce

    • Customers benefit from faster responses to complaints exposed publicly on social platforms.
    • Customers assist one another in online forums, improving communal knowledge and support.
    • Businesses can test products quickly, garner customer insights, and address issues promptly.
    • Positive discussions on social platforms can lead to increased sales and brand awareness.
    • Risks include managing negative feedback and ensuring privacy and security in social interactions.

    Social Computing in Shopping

    • Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
    • Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.

    Social Computing in Marketing

    • Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
    • Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.

    Customer Relationship Management

    • Conversational commerce leverages messaging apps for commerce interactions.
    • Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.

    Human Resource Management Applications

    • Social computing enhances HR processes including recruiting, onboarding, and employee development.
    • Platforms support networking and job searches, facilitating connections in the professional landscape.

    Key Terms to Note

    • Folksonomies: User-generated categorization of content.
    • Geotagging: Adding geographical identification to media.
    • Viral Marketing: Organic promotion through shareable content.

    Opening Case Discussion Points

    • consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.

    Overall Importance of Social Computing

    • Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.

    Web 2.0 Tools and Sites

    • Social computing combines social behavior and information systems to create value.
    • Social commerce refers to the use of social computing in business transactions.
    • Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
    • Social networking sites utilize features like social graphs and social capital to enhance user interaction.

    Benefits and Risks of Social Commerce

    • Customers benefit from faster responses to complaints exposed publicly on social platforms.
    • Customers assist one another in online forums, improving communal knowledge and support.
    • Businesses can test products quickly, garner customer insights, and address issues promptly.
    • Positive discussions on social platforms can lead to increased sales and brand awareness.
    • Risks include managing negative feedback and ensuring privacy and security in social interactions.

    Social Computing in Shopping

    • Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
    • Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.

    Social Computing in Marketing

    • Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
    • Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.

    Customer Relationship Management

    • Conversational commerce leverages messaging apps for commerce interactions.
    • Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.

    Human Resource Management Applications

    • Social computing enhances HR processes including recruiting, onboarding, and employee development.
    • Platforms support networking and job searches, facilitating connections in the professional landscape.

    Key Terms to Note

    • Folksonomies: User-generated categorization of content.
    • Geotagging: Adding geographical identification to media.
    • Viral Marketing: Organic promotion through shareable content.

    Opening Case Discussion Points

    • consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.

    Overall Importance of Social Computing

    • Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.

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    Description

    This quiz covers Chapter 9 of the Fifth Canadian Edition of 'Introduction to Information Systems.' It explores social computing including Web 2.0 tools, benefits and risks of social commerce, and methods for social shopping. Test your understanding of these contemporary concepts in information systems.

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