Questions and Answers
What are Web 2.0 tools?
They are technologies that include social networking, wikis, blogs, and more, facilitating interactive information sharing.
Which of the following is NOT a benefit of social commerce to customers?
Social commerce is the use of social computing in business.
True
What is a disadvantage of collaborative consumption?
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What is the importance of ratings, reviews, and recommendations before making a purchase?
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Define collaborative consumption.
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Social advertising does not leverage social influence.
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Which of the following is a method for using Facebook for market research?
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What is a chatbot?
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Which area does social computing NOT improve?
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Social networking websites facilitate _____ and _____.
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Match the following terms with their definitions:
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Which of the following are Web 2.0 technologies? (Select all that apply)
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What is social commerce?
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What are the benefits of social commerce for businesses?
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Social computing only benefits customers.
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What does collaborative consumption include?
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What are the potential advantages of collaborative consumption? (Select all that apply)
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How can businesses utilize social networks for market research?
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Chatbots are designed to conduct complex conversations with customers.
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Social advertising refers to _______ formats that utilize the social context of the user viewing the ad.
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What is the role of social computing in customer relationship management?
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Collaborative consumption has both advantages and _______ related issues.
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Study Notes
Web 2.0 Tools and Sites
- Social computing combines social behavior and information systems to create value.
- Social commerce refers to the use of social computing in business transactions.
- Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
- Social networking sites utilize features like social graphs and social capital to enhance user interaction.
Benefits and Risks of Social Commerce
- Customers benefit from faster responses to complaints exposed publicly on social platforms.
- Customers assist one another in online forums, improving communal knowledge and support.
- Businesses can test products quickly, garner customer insights, and address issues promptly.
- Positive discussions on social platforms can lead to increased sales and brand awareness.
- Risks include managing negative feedback and ensuring privacy and security in social interactions.
Social Computing in Shopping
- Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
- Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.
Social Computing in Marketing
- Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
- Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.
Customer Relationship Management
- Conversational commerce leverages messaging apps for commerce interactions.
- Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.
Human Resource Management Applications
- Social computing enhances HR processes including recruiting, onboarding, and employee development.
- Platforms support networking and job searches, facilitating connections in the professional landscape.
Key Terms to Note
- Folksonomies: User-generated categorization of content.
- Geotagging: Adding geographical identification to media.
- Viral Marketing: Organic promotion through shareable content.
Opening Case Discussion Points
- consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.
Overall Importance of Social Computing
- Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.
Web 2.0 Tools and Sites
- Social computing combines social behavior and information systems to create value.
- Social commerce refers to the use of social computing in business transactions.
- Key Web 2.0 technologies include tagging, RSS, blogs, microblogging, wikis, and social networking sites.
- Social networking sites utilize features like social graphs and social capital to enhance user interaction.
Benefits and Risks of Social Commerce
- Customers benefit from faster responses to complaints exposed publicly on social platforms.
- Customers assist one another in online forums, improving communal knowledge and support.
- Businesses can test products quickly, garner customer insights, and address issues promptly.
- Positive discussions on social platforms can lead to increased sales and brand awareness.
- Risks include managing negative feedback and ensuring privacy and security in social interactions.
Social Computing in Shopping
- Forms of social computing in shopping include ratings, reviews, group shopping, and shopping communities.
- Collaborative consumption emphasizes self-management and environmental sustainability, but may face regulatory and resource challenges.
Social Computing in Marketing
- Social advertising uses the social context of users for targeted ads, leveraging viral marketing for broader reach.
- Market research can be conducted using platforms like Facebook, Twitter, and LinkedIn for real-time feedback and engagement.
Customer Relationship Management
- Conversational commerce leverages messaging apps for commerce interactions.
- Chatbots are increasingly utilized for customer service, managing tasks such as FAQs and personalized assistance.
Human Resource Management Applications
- Social computing enhances HR processes including recruiting, onboarding, and employee development.
- Platforms support networking and job searches, facilitating connections in the professional landscape.
Key Terms to Note
- Folksonomies: User-generated categorization of content.
- Geotagging: Adding geographical identification to media.
- Viral Marketing: Organic promotion through shareable content.
Opening Case Discussion Points
- consider personal preferences for sharing photos and videos on social platforms and their influence on social interactions.
Overall Importance of Social Computing
- Social computing plays a critical role in modern business strategies, impacting customer engagement, marketing effectiveness, and overall relationship management.
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Description
This quiz covers Chapter 9 of the Fifth Canadian Edition of 'Introduction to Information Systems.' It explores social computing including Web 2.0 tools, benefits and risks of social commerce, and methods for social shopping. Test your understanding of these contemporary concepts in information systems.
