Questions and Answers
What is the primary purpose of social computing in business?
Which of the following is not considered a Web 2.0 technology?
What best defines social commerce?
Which of the following is a benefit of social computing in customer service?
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How can social networking sites be used in marketing?
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Which method is commonly associated with shopping socially?
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Which statement about the use of social computing in human resource management is true?
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Which of the following describes tagging within Web 2.0 technologies?
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What is one significant benefit of social computing for customers?
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Which of the following best describes the term 'social capital' in the context of social networking websites?
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What is a risk associated with social computing in business?
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How can social computing enhance customer experience?
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What type of network includes features that support business interactions with employees?
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Which user benefit is primarily associated with social networks during the purchasing process?
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What role do online forums play for customers in social commerce?
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What defines a mashup in the context of social computing?
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What is one benefit of social commerce for businesses regarding customer feedback?
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How can social commerce help businesses in terms of marketing?
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What characterizes collaborative consumption?
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Which of the following is NOT considered a benefit of social commerce?
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What is a potential disadvantage of collaborative consumption?
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From which source can businesses obtain low-cost user-generated content?
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What can businesses do to enhance their sales through social commerce?
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Which of the following describes the role of influential brand advocates in social commerce?
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Study Notes
Web 2.0 Technologies
- Wikis: Collaborative online platforms that allow multiple users to create and edit content.
- Social Networking Websites: Platforms connecting users through a shared social graph, where relationships and social capital play crucial roles.
- Enterprise Social Networks: Internal social media tools designed to improve organizational communication and collaboration.
- Mashups: Combining data from different sources to create new applications, such as city maps showing parks.
Fundamentals of Social Computing in Business
- Social Computing: Merging social behavior with information systems to enhance value creation.
- Social Commerce: Integrating social computing within business operations, influencing customer engagement and sales.
Benefits and Risks of Social Commerce
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Customer Benefits:
- Prompt responses to public complaints via platforms like Twitter and Facebook.
- Peer support through online forums.
- Simplified processes for searching, linking, communicating, and purchasing within social networks.
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Business Benefits:
- Cost-effective product testing and customer insight collection.
- Rapid identification and resolution of customer issues.
- Enhanced sales from positive social media discussions.
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Business Risks:
- Potential backlash from negative customer experiences shared online.
- Mismanagement of social media educational resources.
Social Computing Applications in Business
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Shopping Mechanisms:
- Ratings, Reviews, and Recommendations: Influencing purchasing decisions through customer feedback.
- Group Shopping: Incentivizing purchases by making group deals.
- Shopping Communities and Clubs: Gathering consumers with shared interests.
- Social Marketplaces: Platforms like Etsy allow for direct sales of handmade items.
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Collaborative Consumption:
- Encompasses crowdfunding, collaborative production, and peer-to-peer lending.
- Advantages: Promotes self-management, diversity of offerings, flexibility, and environmental sustainability.
- Disadvantages: Faces regulatory challenges, resource allocation issues, and lack of employee benefits.
Human Resource Management and Social Computing
- Social computing enhances recruitment processes, employee engagement, and team collaboration in the workplace.
Key Considerations for Social Computing
- Differentiate between wikis and blogs; wikis allow for collective editing while blogs are typically authored by individuals.
- Recognize the distinction between social networking sites catering to general users and corporate social networks designed for business contexts.
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Description
This quiz covers key concepts of Web 2.0 technologies, including wikis, social networking sites, and enterprise social networks. It also explores the fundamentals of social computing in business, highlighting its benefits and risks, particularly in social commerce. Test your understanding of how these technologies work together in a business context.
