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Questions and Answers
Which of the following is considered a characteristic of Web 2.0 technologies?
What benefit do social networking websites provide to businesses?
Which of the following accurately describes a benefit of social commerce to customers?
What distinguishes corporate social networks from social networking websites?
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Which aspect is a risk associated with social computing in business?
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How can customers assist each other through social commerce?
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What role do wikis play in Web 2.0 technologies?
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Which of the following best describes social capital in the context of social networking sites?
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What role do ratings and reviews play in influencing potential customers before a purchase?
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How is collaborative consumption related to environmental sustainability?
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What is the primary purpose of social advertising?
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What is a key method for utilizing Facebook in market research?
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Which of the following accurately describes using Twitter for market research?
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What technique can be used on LinkedIn for market research?
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What is a significant characteristic of conversational marketing?
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Which of the following best defines viral marketing?
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Which of the following is NOT considered a Web 2.0 technology?
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What is a significant advantage of social commerce for companies?
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In the context of customer relationship management, social computing primarily helps in:
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Which strategy is commonly used by human resource managers when utilizing social computing?
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How can social networking sites effectively be used for marketing purposes?
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Which of the following best describes social computing?
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What role does tagging play in social computing?
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What is one of the primary risks of social commerce to companies?
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Study Notes
Web 2.0 Technologies
- Wikis: Collaborative platforms allowing users to edit and create content collectively.
- Social Networking Websites: Platforms facilitating social interactions through structured relationships and shared content.
- Social Graph: Visual representation of social connections among users.
- Social Capital: The value derived from social networks, enhancing opportunities for individuals.
- Enterprise Social Networks: Internal networks used by businesses for collaboration and communication.
- Mashups: Integrations of different content from various sources into a single application.
Fundamentals of Social Computing in Business
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Benefits of Social Commerce:
- Customers receive prompt responses to complaints via public channels (e.g., Twitter).
- Peer support is available through online forums.
- Enhanced customer satisfaction through quicker fulfillment of expectations.
- Social networks facilitate seamless interaction for searching, linking, chatting, and purchasing.
- Risks of Social Computing: Includes potential privacy issues and negative public perceptions.
Methods of Social Computing
- Shopping: Utilizing social networks for product exploration and purchasing processes.
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Marketing:
- Engaging in social advertising that considers user context.
- Conducting market research through platforms like Facebook, Twitter, and LinkedIn to gather insights and feedback.
- Applying conversational marketing strategies to directly engage with customers.
Social Computing Applications
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Advertising:
- Social advertising leverages user social contexts to promote products.
- Viral marketing utilizes word-of-mouth effects to spread brand awareness.
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Market Research Techniques:
- Facebook for gathering feedback and testing messages through fan interactions.
- Twitter for keyword monitoring and customer engagement.
- LinkedIn for advice-seeking and expert gathering within professional groups.
Key Concepts
- Social Computing: Merging social behavior with information systems to generate value.
- Social Commerce: Application of social computing principles within business contexts.
- Collaborative Consumption: Shared usage of resources, contributing to sustainability initiatives.
Discussion Topics
- Comparison of blogs and wikis highlighting user engagement and content creation differences.
- Distinctions between social networking sites aimed at personal interactions versus corporate-focused networks.
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Description
Explore the key concepts of Web 2.0 technologies and their impact on business practices. This quiz covers topics like wikis, social networking, and social capital, highlighting their significance in enhancing collaboration and customer satisfaction in a digital landscape.