Podcast
Questions and Answers
Which of the following is considered a characteristic of Web 2.0 technologies?
Which of the following is considered a characteristic of Web 2.0 technologies?
What benefit do social networking websites provide to businesses?
What benefit do social networking websites provide to businesses?
Which of the following accurately describes a benefit of social commerce to customers?
Which of the following accurately describes a benefit of social commerce to customers?
What distinguishes corporate social networks from social networking websites?
What distinguishes corporate social networks from social networking websites?
Signup and view all the answers
Which aspect is a risk associated with social computing in business?
Which aspect is a risk associated with social computing in business?
Signup and view all the answers
How can customers assist each other through social commerce?
How can customers assist each other through social commerce?
Signup and view all the answers
What role do wikis play in Web 2.0 technologies?
What role do wikis play in Web 2.0 technologies?
Signup and view all the answers
Which of the following best describes social capital in the context of social networking sites?
Which of the following best describes social capital in the context of social networking sites?
Signup and view all the answers
What role do ratings and reviews play in influencing potential customers before a purchase?
What role do ratings and reviews play in influencing potential customers before a purchase?
Signup and view all the answers
How is collaborative consumption related to environmental sustainability?
How is collaborative consumption related to environmental sustainability?
Signup and view all the answers
What is the primary purpose of social advertising?
What is the primary purpose of social advertising?
Signup and view all the answers
What is a key method for utilizing Facebook in market research?
What is a key method for utilizing Facebook in market research?
Signup and view all the answers
Which of the following accurately describes using Twitter for market research?
Which of the following accurately describes using Twitter for market research?
Signup and view all the answers
What technique can be used on LinkedIn for market research?
What technique can be used on LinkedIn for market research?
Signup and view all the answers
What is a significant characteristic of conversational marketing?
What is a significant characteristic of conversational marketing?
Signup and view all the answers
Which of the following best defines viral marketing?
Which of the following best defines viral marketing?
Signup and view all the answers
Which of the following is NOT considered a Web 2.0 technology?
Which of the following is NOT considered a Web 2.0 technology?
Signup and view all the answers
What is a significant advantage of social commerce for companies?
What is a significant advantage of social commerce for companies?
Signup and view all the answers
In the context of customer relationship management, social computing primarily helps in:
In the context of customer relationship management, social computing primarily helps in:
Signup and view all the answers
Which strategy is commonly used by human resource managers when utilizing social computing?
Which strategy is commonly used by human resource managers when utilizing social computing?
Signup and view all the answers
How can social networking sites effectively be used for marketing purposes?
How can social networking sites effectively be used for marketing purposes?
Signup and view all the answers
Which of the following best describes social computing?
Which of the following best describes social computing?
Signup and view all the answers
What role does tagging play in social computing?
What role does tagging play in social computing?
Signup and view all the answers
What is one of the primary risks of social commerce to companies?
What is one of the primary risks of social commerce to companies?
Signup and view all the answers
Study Notes
Web 2.0 Technologies
- Wikis: Collaborative platforms allowing users to edit and create content collectively.
- Social Networking Websites: Platforms facilitating social interactions through structured relationships and shared content.
- Social Graph: Visual representation of social connections among users.
- Social Capital: The value derived from social networks, enhancing opportunities for individuals.
- Enterprise Social Networks: Internal networks used by businesses for collaboration and communication.
- Mashups: Integrations of different content from various sources into a single application.
Fundamentals of Social Computing in Business
-
Benefits of Social Commerce:
- Customers receive prompt responses to complaints via public channels (e.g., Twitter).
- Peer support is available through online forums.
- Enhanced customer satisfaction through quicker fulfillment of expectations.
- Social networks facilitate seamless interaction for searching, linking, chatting, and purchasing.
- Risks of Social Computing: Includes potential privacy issues and negative public perceptions.
Methods of Social Computing
- Shopping: Utilizing social networks for product exploration and purchasing processes.
-
Marketing:
- Engaging in social advertising that considers user context.
- Conducting market research through platforms like Facebook, Twitter, and LinkedIn to gather insights and feedback.
- Applying conversational marketing strategies to directly engage with customers.
Social Computing Applications
-
Advertising:
- Social advertising leverages user social contexts to promote products.
- Viral marketing utilizes word-of-mouth effects to spread brand awareness.
-
Market Research Techniques:
- Facebook for gathering feedback and testing messages through fan interactions.
- Twitter for keyword monitoring and customer engagement.
- LinkedIn for advice-seeking and expert gathering within professional groups.
Key Concepts
- Social Computing: Merging social behavior with information systems to generate value.
- Social Commerce: Application of social computing principles within business contexts.
- Collaborative Consumption: Shared usage of resources, contributing to sustainability initiatives.
Discussion Topics
- Comparison of blogs and wikis highlighting user engagement and content creation differences.
- Distinctions between social networking sites aimed at personal interactions versus corporate-focused networks.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Explore the key concepts of Web 2.0 technologies and their impact on business practices. This quiz covers topics like wikis, social networking, and social capital, highlighting their significance in enhancing collaboration and customer satisfaction in a digital landscape.
