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Web 2.0 Technologies in Business
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Web 2.0 Technologies in Business

Created by
@SereneLorentz

Questions and Answers

Which of the following is considered a characteristic of Web 2.0 technologies?

  • Increased use of multimedia in web design.
  • Use of enterprise social networks. (correct)
  • Limited user interaction.
  • Static websites that only display information.

    • What benefit do social networking websites provide to businesses?

  • Reduced trust from customers.
  • Eliminated need for customer feedback.
  • Delayed responses to customer complaints.
  • Enhanced customer engagement through direct communication. (correct)

    • Which of the following accurately describes a benefit of social commerce to customers?

  • It allows customers to remain on the same page while searching and buying. (correct)
  • It reduces the variety of products customers can access.
  • It provides slower vendor responses to inquiries.
  • It limits their ability to engage with vendors.

    • What distinguishes corporate social networks from social networking websites?

    <p>Corporate social networks are designed for business interactions and internal communication.</p> Signup and view all the answers

    Which aspect is a risk associated with social computing in business?

    <p>Negative public feedback can damage brand reputation.</p> Signup and view all the answers

    How can customers assist each other through social commerce?

    <p>By participating in online forums and sharing experiences.</p> Signup and view all the answers

    What role do wikis play in Web 2.0 technologies?

    <p>Allow multiple users to collaboratively edit and manage content.</p> Signup and view all the answers

    Which of the following best describes social capital in the context of social networking sites?

    <p>Relationships and networks that provide individuals with resources.</p> Signup and view all the answers

    What role do ratings and reviews play in influencing potential customers before a purchase?

    <p>They offer insights from previous users which can sway buying decisions.</p> Signup and view all the answers

    How is collaborative consumption related to environmental sustainability?

    <p>It promotes sharing and using resources efficiently, reducing overall consumption.</p> Signup and view all the answers

    What is the primary purpose of social advertising?

    <p>To leverage the user’s social context for targeted marketing.</p> Signup and view all the answers

    What is a key method for utilizing Facebook in market research?

    <p>Testing market messages and obtaining feedback from fans.</p> Signup and view all the answers

    Which of the following accurately describes using Twitter for market research?

    <p>Monitoring industry-specific keywords and soliciting information.</p> Signup and view all the answers

    What technique can be used on LinkedIn for market research?

    <p>Soliciting advice from a specific LinkedIn group.</p> Signup and view all the answers

    What is a significant characteristic of conversational marketing?

    <p>It fosters a two-way dialogue between brands and consumers.</p> Signup and view all the answers

    Which of the following best defines viral marketing?

    <p>Encouraging word-of-mouth promotion to spread the message.</p> Signup and view all the answers

    Which of the following is NOT considered a Web 2.0 technology?

    <p>Static Websites</p> Signup and view all the answers

    What is a significant advantage of social commerce for companies?

    <p>Enhanced customer engagement</p> Signup and view all the answers

    In the context of customer relationship management, social computing primarily helps in:

    <p>Improving real-time customer interactions</p> Signup and view all the answers

    Which strategy is commonly used by human resource managers when utilizing social computing?

    <p>Employing social media for talent acquisition</p> Signup and view all the answers

    How can social networking sites effectively be used for marketing purposes?

    <p>By creating authentic and engaging content</p> Signup and view all the answers

    Which of the following best describes social computing?

    <p>A combination of social behavior and technology</p> Signup and view all the answers

    What role does tagging play in social computing?

    <p>It helps organize and discover content.</p> Signup and view all the answers

    What is one of the primary risks of social commerce to companies?

    <p>Potential negative public relations incidents</p> Signup and view all the answers

    Study Notes

    Web 2.0 Technologies

    • Wikis: Collaborative platforms allowing users to edit and create content collectively.
    • Social Networking Websites: Platforms facilitating social interactions through structured relationships and shared content.
    • Social Graph: Visual representation of social connections among users.
    • Social Capital: The value derived from social networks, enhancing opportunities for individuals.
    • Enterprise Social Networks: Internal networks used by businesses for collaboration and communication.
    • Mashups: Integrations of different content from various sources into a single application.

    Fundamentals of Social Computing in Business

    • Benefits of Social Commerce:
      • Customers receive prompt responses to complaints via public channels (e.g., Twitter).
      • Peer support is available through online forums.
      • Enhanced customer satisfaction through quicker fulfillment of expectations.
      • Social networks facilitate seamless interaction for searching, linking, chatting, and purchasing.
    • Risks of Social Computing: Includes potential privacy issues and negative public perceptions.

    Methods of Social Computing

    • Shopping: Utilizing social networks for product exploration and purchasing processes.
    • Marketing:
      • Engaging in social advertising that considers user context.
      • Conducting market research through platforms like Facebook, Twitter, and LinkedIn to gather insights and feedback.
      • Applying conversational marketing strategies to directly engage with customers.

    Social Computing Applications

    • Advertising:
      • Social advertising leverages user social contexts to promote products.
      • Viral marketing utilizes word-of-mouth effects to spread brand awareness.
    • Market Research Techniques:
      • Facebook for gathering feedback and testing messages through fan interactions.
      • Twitter for keyword monitoring and customer engagement.
      • LinkedIn for advice-seeking and expert gathering within professional groups.

    Key Concepts

    • Social Computing: Merging social behavior with information systems to generate value.
    • Social Commerce: Application of social computing principles within business contexts.
    • Collaborative Consumption: Shared usage of resources, contributing to sustainability initiatives.

    Discussion Topics

    • Comparison of blogs and wikis highlighting user engagement and content creation differences.
    • Distinctions between social networking sites aimed at personal interactions versus corporate-focused networks.

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    Description

    Explore the key concepts of Web 2.0 technologies and their impact on business practices. This quiz covers topics like wikis, social networking, and social capital, highlighting their significance in enhancing collaboration and customer satisfaction in a digital landscape.

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