Introduction to Business Communication
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Questions and Answers

What is the main objective of the course in Business and Technical Communication?

  • To equip students with skills for effective communication in various business situations (correct)
  • To enhance students' knowledge of history related to communication
  • To prepare students solely for oral presentations
  • To teach students how to write novels and poetry
  • Which aspect is NOT covered in the Written Communication section of the course?

  • Short and long reports
  • Proposals
  • Travel writing (correct)
  • Policy documents
  • Why is writing considered critical for success as highlighted in the course?

  • It allows for greater leisure time at work
  • It has no real workplace relevance
  • It is necessary for developing literature
  • It is the primary factor for promotions and recognition (correct)
  • According to the launch of the course, how much time will a college graduate spend writing at work?

    <p>20% of their time, or one out of five days (B)</p> Signup and view all the answers

    What is one benefit of effective writing mentioned in the outline?

    <p>Recognition in the form of praise, raises, and promotions (B)</p> Signup and view all the answers

    What module focuses specifically on forms of written communication such as memos and reports?

    <p>Module 2 (D)</p> Signup and view all the answers

    Which of the following best illustrates the importance of communication as described in the course?

    <p>Naila communicating her ideas to the kitchen director (C)</p> Signup and view all the answers

    Which area is addressed in the Oral Communication section of the course?

    <p>Planning and conducting effective meetings (B)</p> Signup and view all the answers

    What is the primary objective of a resume?

    <p>To convince readers to hire the applicant (A)</p> Signup and view all the answers

    Which question is NOT typically on the reader's mind while reviewing a resume?

    <p>What hobbies does the person enjoy? (B)</p> Signup and view all the answers

    Which of the following is an organizational pattern often used in resumes?

    <p>Organization around applicant’s experiences (A)</p> Signup and view all the answers

    What is a key component of the persuasive argument within a resume?

    <p>A claim and evidence supporting the applicant's qualifications (C)</p> Signup and view all the answers

    In what manner should the name and qualifications be presented in a resume?

    <p>Prominently at the top of the resume (D)</p> Signup and view all the answers

    A Functional Resume primarily emphasizes which aspect?

    <p>Functions and tasks the applicant can perform (A)</p> Signup and view all the answers

    What does identifying your objectives in a resume help to clarify?

    <p>The implicit claim of your resume (A)</p> Signup and view all the answers

    When planning a resume, which factor is essential to consider?

    <p>The relevant expectations the readers have (D)</p> Signup and view all the answers

    Which approach is unnecessary when organizing material in a resume?

    <p>Including a chronological list of high school classes (D)</p> Signup and view all the answers

    Which statement about resume writing is incorrect?

    <p>The resume should be entirely tailored to one job only. (B)</p> Signup and view all the answers

    What should be done if the audience seems bored during the presentation?

    <p>Switch the display off or replace the slide with a logo. (D)</p> Signup and view all the answers

    How long should a presenter ideally leave for discussion after their presentation?

    <p>5 minutes (D)</p> Signup and view all the answers

    When delivering a presentation, what should the speaker avoid doing?

    <p>Indulging in too much hand waving. (D)</p> Signup and view all the answers

    What color schemes are recommended on presentation slides for readability?

    <p>White or yellow text on blue background. (A)</p> Signup and view all the answers

    What is a critical first step in writing a résumé?

    <p>Defining your objectives. (C)</p> Signup and view all the answers

    How should a speaker address the audience when inviting questions at the end of the presentation?

    <p>Politely and with encouragement. (C)</p> Signup and view all the answers

    Which of the following behaviors is advisable during a presentation?

    <p>Maintaining frequent eye contact with the audience. (A)</p> Signup and view all the answers

    What is important to keep in mind about the reader's perspective while writing a résumé?

    <p>They have a neutral attitude towards the applicant initially. (D)</p> Signup and view all the answers

    What is the second stage of recruiting focused on?

    <p>Careful scrutiny of promising candidates' qualifications. (C)</p> Signup and view all the answers

    What factor is essential for altering the reader's attitude during résumé writing?

    <p>Clearly defining how the résumé will affect the reader. (A)</p> Signup and view all the answers

    What common mistake should presenters avoid regarding humor?

    <p>Using humor if they are not naturally funny. (A)</p> Signup and view all the answers

    What should a presenter do regarding room lighting?

    <p>Ensure there is adequate light for visibility without causing glare. (D)</p> Signup and view all the answers

    Which aspect should not be a major concern when drafting a résumé?

    <p>Writing long paragraphs for thorough explanation. (A)</p> Signup and view all the answers

    What should be considered when developing the delivery methods of a presentation?

    <p>Using varied speed and pitch to maintain interest. (B)</p> Signup and view all the answers

    What is the primary goal of Informative Speaking?

    <p>To facilitate audience learning (A)</p> Signup and view all the answers

    Which method of delivery involves planning thoughts before speaking, but not the exact wording?

    <p>Extempore (B)</p> Signup and view all the answers

    Which of the following is NOT a characteristic of Informal Oral Reports?

    <p>Formal presentation style (B)</p> Signup and view all the answers

    What is an important aspect of personal appearance during a professional presentation?

    <p>Appearance affects credibility (C)</p> Signup and view all the answers

    Which statement is true regarding the structure of a formal presentation?

    <p>Content should be concise and engaging (C)</p> Signup and view all the answers

    What should you avoid doing during a presentation to maintain engagement?

    <p>Speaking too softly (A)</p> Signup and view all the answers

    Which is a goal of Persuasive Speaking?

    <p>To reinforce existing beliefs (D)</p> Signup and view all the answers

    In what type of setting are Formal Oral Reports typically presented?

    <p>Large auditoriums (B)</p> Signup and view all the answers

    What is an effective way to rehearse for a presentation?

    <p>Present in front of colleagues (B)</p> Signup and view all the answers

    What is important to do with visual aids during a presentation?

    <p>Match them with cue cards (D)</p> Signup and view all the answers

    How should you approach the conclusion of a presentation?

    <p>Summarize key points made (C)</p> Signup and view all the answers

    Which practice is recommended to avoid when delivering a presentation?

    <p>Focusing too much on notes (A)</p> Signup and view all the answers

    What weight should you give to the time limit of your presentation?

    <p>Aim to finish early if possible (B)</p> Signup and view all the answers

    What is meant by the term 'poise' in the context of presentation delivery?

    <p>A calm and confident demeanor (C)</p> Signup and view all the answers

    What is one primary difference between writing at school and writing at work?

    <p>Writing at work addresses practical business objectives. (A)</p> Signup and view all the answers

    Why is it important to consider your readers when writing in a professional environment?

    <p>Readers create meaning from the text they read. (C)</p> Signup and view all the answers

    In the context of professional writing, what does the term 'instrumental purposes' refer to?

    <p>Writing meant to help achieve specific business objectives. (D)</p> Signup and view all the answers

    What percentage of engineers listed in the 'Engineers of Distinction' survey indicated writing ability is considered for advancement?

    <p>89% (A)</p> Signup and view all the answers

    How should the information in workplace communications be presented?

    <p>Focus on what is relevant to the reader's needs. (A)</p> Signup and view all the answers

    What is a common scenario when writing in a professional setting?

    <p>Writing often involves collaboration among team members. (A)</p> Signup and view all the answers

    What is a potential consequence of including extra information in a work memo?

    <p>Increased reader confusion. (C)</p> Signup and view all the answers

    How can understanding the readers' perceptions affect the writing process?

    <p>It shapes how the writer frames their arguments. (D)</p> Signup and view all the answers

    Why is it important to analyze the effectiveness of writing pieces?

    <p>To assess interaction moments that affect outcomes. (D)</p> Signup and view all the answers

    When presenting a written proposal, what should be a primary focus?

    <p>Clarifying the problems addressed by the proposal. (D)</p> Signup and view all the answers

    What does writing under someone's name in a business context imply?

    <p>The communication represents the employer's authority. (D)</p> Signup and view all the answers

    What should a successful workplace writing strategy include?

    <p>Directly addressing objections readers may have. (B)</p> Signup and view all the answers

    What is the aim of writing for educational purposes in school?

    <p>To demonstrate the extent of understanding the subject. (B)</p> Signup and view all the answers

    What factor might influence how readers react to workplace communications?

    <p>The personal relationship with the writer. (C)</p> Signup and view all the answers

    Flashcards

    Business and Technical Communication

    A skill that equips students with the ability to communicate clearly and concisely in various business settings.

    Effective Written Communication

    Focus on planning and organizing effective written messages for different purposes.

    Message Planning & Argument Development

    The process of determining goals and crafting arguments before communicating.

    Written Communication Section

    Covers various forms of written communication such as reports, letters, memos, and proposals.

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    Oral Communication Section

    Explains the process of planning and delivering effective presentations and managing group dynamics.

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    Importance of Communication in Business

    The ability to clearly communicate your ideas is essential for professional success.

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    Simplifying Complex Information

    Using writing skills to simplify complex information for better understanding.

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    Importance of Writing for Professionals

    Writing is a vital skill for college graduates, taking up a significant portion of their work time.

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    Instrumental Writing

    Writing done for work that aims to achieve practical goals and influence others' actions.

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    Concise Writing in Work

    Writing style focusing on conveying only essential information, avoiding excess details.

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    Multiple Perspectives on Writing Purpose

    Understanding the purpose of your writing from both the writer's and the reader's viewpoints.

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    Readers Create Meaning

    Realizing that readers actively interpret and construct meaning from text, not just passively receiving it.

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    Situation's Impact on Reading

    The context and surrounding factors influencing readers' interpretation and reaction to a communication.

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    Moment-by-Moment Reading Response

    Readers' immediate interactions with each part of a communication, affecting their overall understanding.

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    Analyzing Ineffective Writing

    Analyzing a communication for ineffective moments where the writer's desired outcome was not achieved.

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    Analyzing Effective Writing

    Analyzing a communication for effective moments where the reader engaged with the message.

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    Writing as a Company Representative

    Recognizing that writing done at work often reflects the organization's stance, not the writer's personal views.

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    Strategic Writing for Different Contexts

    Developing writing strategies to align with the specific goals and expectations of a particular writing task.

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    Situational Influence on Reception

    The way readers' responses to a communication are shaped by the circumstances surrounding the message.

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    Reader-Centered Writing

    The practice of considering your readers' needs, interests, and potential objections when writing.

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    Building Understanding from Fragments

    Creating meaning out of small fragments of text to form a larger understanding.

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    Writing Under Employer Ownership

    The ability to write under various employment scenarios, including when the employer claims ownership of the work.

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    Addressing Diverse Audiences

    Writing to reach a diverse audience with varying backgrounds and levels of understanding.

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    Formal Oral Reports

    Formal oral reports are prepared ahead of time, rehearsed, and delivered in a formal setting.

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    Informal Oral Reports

    Informal oral reports are more conversational and interactive, often occurring in small groups.

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    Informative Speaking

    Informative speaking aims to educate the audience by explaining concepts, instructing, demonstrating, or describing events.

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    Persuasive Speaking

    Persuasive speaking focuses on influencing the audience's thoughts or actions.

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    Extemporaneous Delivery

    Extemporaneous speaking involves planning the content beforehand but leaving the exact wording for the moment of delivery.

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    Impromptu Delivery

    Impromptu speaking involves delivering a speech with little or no preparation.

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    Presentation Delivery

    A well-structured presentation can be ineffective if the delivery is poor.

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    Eye Contact in Presentations

    Eye contact is crucial during a presentation, engaging the audience and demonstrating confidence.

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    Effective Voice Use

    Using your voice effectively can influence the audience's attention and understanding.

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    Pacing the Presentation

    Maintain a steady pace during your presentation, avoiding rushing or speaking too slowly.

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    Body Language in Presentations

    Body language, such as posture, gestures, and facial expressions, communicates your attitude and thoughts.

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    Appearance in Presentations

    First impressions are crucial. Dress appropriately for the occasion, reflecting professionalism and respect for the audience.

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    Presentation Content

    Prepare concise and engaging presentation materials that tell a story and connect with the audience.

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    Rehearsing Presentations

    Rehearse your presentation to ensure smooth transitions, clear communication, and effective use of visual aids.

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    Presentation Structure

    A good presentation follows a clear structure, introducing the topic, explaining the main points, and summarizing key takeaways.

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    Defining Objectives

    The initial step in writing, where you clearly define what you want to achieve with your communication.

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    Planning

    The process of organizing your thoughts and information before drafting.

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    Drafting

    The first draft of your communication, where you put your ideas into words.

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    Evaluating

    The process of critically evaluating your writing for clarity, accuracy, and effectiveness.

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    Revising

    The final stage of refining your writing, making changes to improve its quality.

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    Resume

    A document summarizing your skills, experience, and education.

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    First Stage Resume Review

    The first stage of resume review where recruiters quickly scan for qualified candidates.

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    Second Stage Resume Review

    The second stage of resume review where employers carefully assess the best candidates.

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    Final Result

    The desired outcome of a communication

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    Audience

    The people who will read your communication.

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    Desired Impact

    How you want your communication to affect the reader.

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    Initial Attitude

    How your audience feels before they read your communication.

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    Desired Attitude

    How you want your audience to feel after they read your communication.

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    Employer's Desired Traits

    The qualities employers look for in potential candidates.

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    Targeted Terms

    The keywords employers look for in resumes.

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    What's the goal of a resume?

    The main goal of a resume is to convince the reader to hire you.

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    What are the essential questions a resume should answer?

    To achieve this, the resume should clearly answer key questions like: What does the applicant want to do? What education and experience do they have? and How can I learn more?

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    How should a resume be structured?

    The resume should be structured to emphasize the applicant's qualifications and experience.

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    What should you emphasize in a resume?

    The resume should highlight the applicant's skills and achievements, showcasing their ability to perform the desired job functions.

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    What are the main types of resumes?

    There are two main approaches: the conventional resume that focuses on chronological experience, and the functional resume that emphasizes skills and abilities.

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    How is a conventional resume structured?

    The conventional resume places your name and professional goals at the top for prominence.

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    How is a functional resume structured?

    A functional resume may place your name at the bottom or in a creative format.

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    What are the key sections of a resume?

    The most important section is the work experience, but education and skills are also crucial.

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    What is the implicit claim of your resume?

    Your objectives define the implicit claim of your resume, which is that you are qualified and capable.

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    What evidence supports the claim in a resume?

    The evidence supporting your claim should be highlighted in the resume and consists of your experience and skills.

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    Study Notes

    Introduction to Business and Technical Communication

    • Course objective: Equip students with clear and concise communication skills for diverse business situations.
    • Focus: Planning and organizing written messages, identifying objectives, and developing logical arguments.
    • Format: Two sections:
      • Written Communication: Planning, structures, style (memos, letters, proposals, reports, procedures).
      • Oral Communication: Planning and executing presentations, group behavior, meetings.

    Books and Website

    • Course materials: Modules.
    • Module 1: Basics of Effective Technical and Business Communication.
    • Module 2: Forms of Written Communication (reports, proposals, letters, memos, applications, resumes, instructions, specs).
    • Module 3: Research and Writing.
    • Module 4: Oral Communication.

    Importance of Business and Technical Communication

    • Real-world example: Naila, a dietitian, communicates kitchen reorganization ideas to the kitchen director, increasing efficiency and cost savings.
    • Time allocation: Writing accounts for an average of 20% of a graduate's work week.
    • Benefits of strong writing: Recognition, raises, promotions.
    • Crucial in situations with limited direct communication with upper management. Writing becomes the primary evidence of one's skills and contribution.
    • Employers value writing ability: Surveys show significant importance among graduates and engineers.

    Purpose of Writing

    • School vs. Work:
      • School: Educational purposes (term papers, exams).
      • Work: Instrumental purposes (achieving practical objectives).
    • Content focus: School writing emphasizes breadth of knowledge, while work writing prioritizes only necessary information to avoid reader frustration and inefficiency.
    • Audience: School communication is one-on-one, whereas work writing often requires broad and diverse audience(s).
    • Employer ownership: It's common for communications to be written by staff but presented under someone else's name (Head of Department).
    • Reader-centered approach: Prioritize understanding the readers' needs and motivations behind the communication. (Purpose, viewpoint). Success hinges on understanding & anticipating a reader's response.

    Types of Communication (Oral)

    • Formal Oral Reports: Prepared well in advance; well-rehearsed, structured delivery (large audiences).
    • Informal Oral Reports: Smaller groups, high level audience interaction, relaxed delivery.
    • Informative Speaking: Primary goal is audience learning (individual/group reports, oral briefings).
    • Persuasive Speaking: Influence audience attitudes or actions.

    Delivery Methods

    • Extemporaneous: Planned, but wording is flexible at delivery time.
    • Impromptu: Quick and unplanned presentations.

    Delivery Guidelines

    • Poise and Enthusiasm: Expressing interest while controlling gestures and nonverbal patterns.
    • Eye Contact: Connect with listeners (avoid notes or a fixed spot).
    • Voice Control: Maintain clear tone (avoid yelling or whispering).
    • Time Management: Keeping to the schedule.

    Making a Formal Presentation

    • Content: Concise, interesting, and logical.
    • Visual Aids: Use strategically, limiting too much content on one.
    • Preparation:
      • Objectives and main points.
    • Structure: Start by explaining what you will talk about, what you've talked about, and what you've left out.
    • Handling Questions: Avoid terse responses.
    • Discussion: Allow for questions and clarification.

    Writing a Resume and Letter of Application

    • Defining Objectives:
      • Desired outcomes, readers, desired influence on the reader.
    • Planning:
      • Content and organization
    • Reader Needs: Understand how resumes are read and what the reader wants from you.
    • Resume organization: Focus on experience (or accomplishments - functional resume).

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    Description

    Explore the essentials of business and technical communication through this quiz. Focus on effective written and oral communication techniques, including planning, structure, and style for various formats such as reports and presentations. Enhance your skills in delivering clear messages in diverse business environments.

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