5 Questions
Which part of the book discusses the major trends and forces affecting marketing in the digital age?
Part 4
What is the aim of marketing?
To create value for customers
How many steps are there in the marketing process?
Five
What is the main focus of Part 3 of the book?
Designing a customer value–driven strategy and mix
What is the basic concept of marketing?
Engaging customers
Test your knowledge on the fundamental concepts of marketing with this quiz. From defining marketing to understanding the marketplace and designing customer value-driven strategies, this quiz will assess your understanding of creating customer value and engagement.
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