Podcast
Questions and Answers
What is the focal point of contact with customers in business?
What is the focal point of contact with customers in business?
- Finance
- Accounting
- Human Resources
- Marketing (correct)
Which discipline remains a uniquely human-driven process among others due to its need to understand the consumer and consumer markets?
Which discipline remains a uniquely human-driven process among others due to its need to understand the consumer and consumer markets?
- Accounting
- Human Resources
- Finance
- Marketing (correct)
Which of the following brands are mentioned as marketing companies at heart in the text?
Which of the following brands are mentioned as marketing companies at heart in the text?
- Apple, Huawei, Amazon (correct)
- LL Bean, Sony, Chemist Warehouse
- Louis Vuitton, LL Bean, Huawei
- Amazon, Sony, Chemist Warehouse
What is the fundamental aspect of all business according to the text?
What is the fundamental aspect of all business according to the text?
What does marketing involve according to the text?
What does marketing involve according to the text?
What will make a business successful according to the text?
What will make a business successful according to the text?
What is the main purpose of the textbook in this marketing course?
What is the main purpose of the textbook in this marketing course?
How is textbook knowledge assessed in this marketing course?
How is textbook knowledge assessed in this marketing course?
What makes up the bulk of the grade in this marketing course?
What makes up the bulk of the grade in this marketing course?
When do tutorials begin for HAM (face-to-face) students?
When do tutorials begin for HAM (face-to-face) students?
How are NET students expected to study tutorials?
How are NET students expected to study tutorials?
How are tutorial slots allocated for HAM students?
How are tutorial slots allocated for HAM students?
What happens if a tutorial slot proves unpopular for HAM students?
What happens if a tutorial slot proves unpopular for HAM students?
What determines the number and maximum size of tutorials for this marketing course?
What determines the number and maximum size of tutorials for this marketing course?
How many reports are there in this marketing course?
How many reports are there in this marketing course?
What is the aim of providing lectures for this marketing course?
What is the aim of providing lectures for this marketing course?
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Study Notes
Customer Interaction
- The focal point of contact with customers in business is the marketing function.
Marketing
- Marketing is a uniquely human-driven process that requires an understanding of the consumer and consumer markets.
- Marketing companies at heart include Apple, Amazon, and Google.
Business Fundamentals
- The fundamental aspect of all business is creating and keeping customers.
Marketing Process
- Marketing involves understanding the customer, creating a product or service, and communicating the value of the product or service to the customer.
Business Success
- A business will be successful if it can attract and retain customers.
Marketing Course
Course Objectives
- The main purpose of the textbook in this marketing course is to provide a comprehensive introduction to the principles of marketing.
Assessment
- Textbook knowledge is assessed through reports.
- The bulk of the grade in this marketing course is made up of reports.
Tutorial Schedule
- Face-to-face (HAM) students' tutorials begin in Week 2.
- NET students are expected to study tutorials independently and at their own pace.
Tutorial Allocation
- Tutorial slots are allocated randomly for HAM students.
- If a tutorial slot proves unpopular, it will be removed and students will be reallocated to a different slot.
- The number and maximum size of tutorials are determined by student enrollment.
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