16 Questions
What is the focal point of contact with customers in business?
Marketing
Which discipline remains a uniquely human-driven process among others due to its need to understand the consumer and consumer markets?
Marketing
Which of the following brands are mentioned as marketing companies at heart in the text?
Apple, Huawei, Amazon
What is the fundamental aspect of all business according to the text?
Marketing
What does marketing involve according to the text?
Understanding consumer needs and creating value for them
What will make a business successful according to the text?
Offering customers what they want and are happy to pay for
What is the main purpose of the textbook in this marketing course?
To provide basic knowledge and understanding required to pass the course
How is textbook knowledge assessed in this marketing course?
Through multiple-choice quizzes
What makes up the bulk of the grade in this marketing course?
Reports
When do tutorials begin for HAM (face-to-face) students?
In Week 3 of the course
How are NET students expected to study tutorials?
In their own time online
How are tutorial slots allocated for HAM students?
On a first-come, first-served basis via Moodle following the first lecture
What happens if a tutorial slot proves unpopular for HAM students?
Students will have to move to an alternative time slot
What determines the number and maximum size of tutorials for this marketing course?
The final number of students enrolled on the paper
How many reports are there in this marketing course?
Three reports
What is the aim of providing lectures for this marketing course?
To enhance student understanding of important concepts
Study Notes
Customer Interaction
- The focal point of contact with customers in business is the marketing function.
Marketing
- Marketing is a uniquely human-driven process that requires an understanding of the consumer and consumer markets.
- Marketing companies at heart include Apple, Amazon, and Google.
Business Fundamentals
- The fundamental aspect of all business is creating and keeping customers.
Marketing Process
- Marketing involves understanding the customer, creating a product or service, and communicating the value of the product or service to the customer.
Business Success
- A business will be successful if it can attract and retain customers.
Marketing Course
Course Objectives
- The main purpose of the textbook in this marketing course is to provide a comprehensive introduction to the principles of marketing.
Assessment
- Textbook knowledge is assessed through reports.
- The bulk of the grade in this marketing course is made up of reports.
Tutorial Schedule
- Face-to-face (HAM) students' tutorials begin in Week 2.
- NET students are expected to study tutorials independently and at their own pace.
Tutorial Allocation
- Tutorial slots are allocated randomly for HAM students.
- If a tutorial slot proves unpopular, it will be removed and students will be reallocated to a different slot.
- The number and maximum size of tutorials are determined by student enrollment.
Test your knowledge of fundamental concepts of marketing and its importance in business. Learn about the role of marketing in establishing successful brands and its impact on customer relationships.
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