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Fundamental Marketing Concepts Quiz
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Fundamental Marketing Concepts Quiz

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@FancyMiracle

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Questions and Answers

What is the act of obtaining a desired object from someone by offering something in return?

  • Marketing myopia
  • Exchange (correct)
  • Customer value
  • Customer satisfaction
  • Which type of needs are states of deprivation such as food, clothing, warmth, and safety?

  • Social needs
  • Physical needs (correct)
  • Cultural needs
  • Individual needs
  • What is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return?

  • Promotion
  • Selling
  • Marketing (correct)
  • Advertising
  • What is the act of focusing only on existing wants and losing sight of underlying consumer needs?

    <p>Marketing myopia</p> Signup and view all the answers

    What are market offerings some combination of, offered to a market to satisfy a need or want?

    <p>Products, services, information, or experiences</p> Signup and view all the answers

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