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Questions and Answers
What is the act of obtaining a desired object from someone by offering something in return?
What is the act of obtaining a desired object from someone by offering something in return?
- Marketing myopia
- Exchange (correct)
- Customer value
- Customer satisfaction
Which type of needs are states of deprivation such as food, clothing, warmth, and safety?
Which type of needs are states of deprivation such as food, clothing, warmth, and safety?
- Social needs
- Physical needs (correct)
- Cultural needs
- Individual needs
What is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return?
What is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return?
- Promotion
- Selling
- Marketing (correct)
- Advertising
What is the act of focusing only on existing wants and losing sight of underlying consumer needs?
What is the act of focusing only on existing wants and losing sight of underlying consumer needs?
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What are market offerings some combination of, offered to a market to satisfy a need or want?
What are market offerings some combination of, offered to a market to satisfy a need or want?
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