Evolution of Marketing and Data Analytics

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What is referred to as the combustion engine in the context of big data?

Oil

Analytics (correct)

Business

Data

In the context of marketing, what has AI contributed to in recent years?

Optimization of production only

Optimization of management processes

Optimization and automation of logistics processes (correct)

Optimization of sales processes

According to the data provided, which industry in India has the highest percentage of AI usage from 2015-2020?

Transportation

Finance

Manufacturing

Healthcare (correct)

What is described as the new oil in the given context?

Data Signup and view all the answers

Which component of business practice saw immense development due to AI according to the text?

Administrative processes Signup and view all the answers

Based on the data provided, what industry has shown a significant increase in AI usage from 2021-2025?

Finance Signup and view all the answers

What is the purpose of Tesco's 'Every Little Helps' marketing program?

To emphasize attention to detail Signup and view all the answers

What do universities, museums, and nonprofits use marketing for?

To boost their public images Signup and view all the answers

What do social marketers aim to promote with messages like 'Friends Don’t Let Friends Drive Drunk'?

Safe driving habits Signup and view all the answers

What do investment companies and banks market securities to?

Individuals and institutions Signup and view all the answers

Which industry has Tesco risen to the top of in the UK?

Supermarket chain Signup and view all the answers

What is a key aspect of the task environment in the marketing context?

Producing, distributing, and promoting the offering Signup and view all the answers

What marketing strategy involves orchestrating services and goods to create, stage, and market experiences?

Experience marketing Signup and view all the answers

Which of the following is NOT an example of a customized experience mentioned in the text?

Visiting Walt Disney World's Magic Kingdom Signup and view all the answers

Who among the following is NOT given as an example of a person who has successfully marketed themselves?

The Rolling Stones Signup and view all the answers

In marketing offerings, properties refer to rights of ownership in which of the following?

Real estate only Signup and view all the answers

What type of events are promoted aggressively to both companies and fans according to the text?

Global sporting events Signup and view all the answers

Which type of professionals get help from celebrity marketers based on the text?

All of the above Signup and view all the answers

What was the main objective of Marketing 1.0?

To sell products Signup and view all the answers

Which model was NOT part of the models in Marketing 1.0?

Consumer Signup and view all the answers

What was the marketing strategy used in Marketing 1.0 to differentiate products?

Unique Selling Proposition (USP) Signup and view all the answers

How did Marketing 1.0 distribute its message?

Television and radio Signup and view all the answers

Why was Marketing 1.0 considered unidirectional in its message?

Lack of customer engagement Signup and view all the answers

What type of channels were commonly used for distribution in Marketing 1.0?

Traditional channels like television and radio Signup and view all the answers

What is Marketing 2.0 defined as?

Opening interactive communication channels between consumers and businesses using Web 2.0 resources Signup and view all the answers

What is the role of Web 2.0 in Marketing 2.0?

Web 2.0 links customers to businesses through collaborative resources for effective communication Signup and view all the answers

What are the steps involved in data collection in Marketing 2.0?

Information Gathering, Database, Pre-Processing, Processing, Classification Signup and view all the answers

How do businesses utilize the information collected through Web 2.0 tools?

Systematically organize the data for marketing purposes Signup and view all the answers

What is the primary focus when information reaches the marketing manager in Marketing 2.0?

Developing strategies based on consumer demographics and market trends Signup and view all the answers

What distinguishes Marketing 2.0 from traditional marketing?

Traditional marketing does not involve collaboration between consumers and businesses Signup and view all the answers