30 Questions
What is referred to as the combustion engine in the context of big data?
Analytics
In the context of marketing, what has AI contributed to in recent years?
Optimization and automation of logistics processes
According to the data provided, which industry in India has the highest percentage of AI usage from 2015-2020?
Healthcare
What is described as the new oil in the given context?
Data
Which component of business practice saw immense development due to AI according to the text?
Administrative processes
Based on the data provided, what industry has shown a significant increase in AI usage from 2021-2025?
Finance
What is the purpose of Tesco's 'Every Little Helps' marketing program?
To emphasize attention to detail
What do universities, museums, and nonprofits use marketing for?
To boost their public images
What do social marketers aim to promote with messages like 'Friends Don’t Let Friends Drive Drunk'?
Safe driving habits
What do investment companies and banks market securities to?
Individuals and institutions
Which industry has Tesco risen to the top of in the UK?
Supermarket chain
What is a key aspect of the task environment in the marketing context?
Producing, distributing, and promoting the offering
What marketing strategy involves orchestrating services and goods to create, stage, and market experiences?
Experience marketing
Which of the following is NOT an example of a customized experience mentioned in the text?
Visiting Walt Disney World's Magic Kingdom
Who among the following is NOT given as an example of a person who has successfully marketed themselves?
The Rolling Stones
In marketing offerings, properties refer to rights of ownership in which of the following?
Real estate only
What type of events are promoted aggressively to both companies and fans according to the text?
Global sporting events
Which type of professionals get help from celebrity marketers based on the text?
All of the above
What was the main objective of Marketing 1.0?
To sell products
Which model was NOT part of the models in Marketing 1.0?
Consumer
What was the marketing strategy used in Marketing 1.0 to differentiate products?
Unique Selling Proposition (USP)
How did Marketing 1.0 distribute its message?
Television and radio
Why was Marketing 1.0 considered unidirectional in its message?
Lack of customer engagement
What type of channels were commonly used for distribution in Marketing 1.0?
Traditional channels like television and radio
What is Marketing 2.0 defined as?
Opening interactive communication channels between consumers and businesses using Web 2.0 resources
What is the role of Web 2.0 in Marketing 2.0?
Web 2.0 links customers to businesses through collaborative resources for effective communication
What are the steps involved in data collection in Marketing 2.0?
Information Gathering, Database, Pre-Processing, Processing, Classification
How do businesses utilize the information collected through Web 2.0 tools?
Systematically organize the data for marketing purposes
What is the primary focus when information reaches the marketing manager in Marketing 2.0?
Developing strategies based on consumer demographics and market trends
What distinguishes Marketing 2.0 from traditional marketing?
Traditional marketing does not involve collaboration between consumers and businesses
Explore the evolution of marketing from version 1.0 to version 5.0, the components of marketing environment, and the importance of analytics in utilizing big data for business benefits. Learn how analytics and AI enable smart data usage, automation, and optimization of functions and processes.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
