11 Questions
What does ATL stand for in marketing?
Above the Line
What is the focus of BTL marketing?
Targeted and direct marketing approach
What is one of the key factors of digital transformation in marketing?
Data driven insights
Who is the head of the marketing team according to the given information?
Sayantani
What type of marketing involves promotional events and direct mail campaigns?
BTL marketing
What is the main objective of the IBL Campaign?
To create brand awareness
What is the primary purpose of the loyalty app?
To track points and redeem loyalty points
What is the benefit of the loyalty program for franchisees?
Rich Customer Data
What is the frequency of the customized messaging for high-spends customers?
High frequency
What is the purpose of conducting customer surveys?
To collect customer feedback
What is the total number of loyal customers?
1.2 Million
Test your knowledge of marketing evolution and ATL/BTL strategies. Learn about the differences between Above the Line and Below the Line marketing approaches and how they are used to target audiences.
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