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Questions and Answers
What does ATL stand for in marketing?
What does ATL stand for in marketing?
- Advanced Targeting Logistics
- Above the Target
- Above the Line (correct)
- Alternative Targeting Limits
What is the focus of BTL marketing?
What is the focus of BTL marketing?
- Targeted and direct marketing approach (correct)
- Mass media advertising
- Event management and promotion
- Influencer marketing only
What is one of the key factors of digital transformation in marketing?
What is one of the key factors of digital transformation in marketing?
- Offline marketing strategies
- Data driven insights (correct)
- Influencer marketing
- Digital payment systems
Who is the head of the marketing team according to the given information?
Who is the head of the marketing team according to the given information?
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What type of marketing involves promotional events and direct mail campaigns?
What type of marketing involves promotional events and direct mail campaigns?
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What is the main objective of the IBL Campaign?
What is the main objective of the IBL Campaign?
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What is the primary purpose of the loyalty app?
What is the primary purpose of the loyalty app?
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What is the benefit of the loyalty program for franchisees?
What is the benefit of the loyalty program for franchisees?
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What is the frequency of the customized messaging for high-spends customers?
What is the frequency of the customized messaging for high-spends customers?
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What is the purpose of conducting customer surveys?
What is the purpose of conducting customer surveys?
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What is the total number of loyal customers?
What is the total number of loyal customers?
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