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Marketing Evolution and ATL/BTL Strategies

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Marketing Evolution and ATL/BTL Strategies

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Questions and Answers

What does ATL stand for in marketing?

Advanced Targeting Logistics

Above the Target

Above the Line (correct)

Alternative Targeting Limits

What is the focus of BTL marketing?

Targeted and direct marketing approach (correct)

Mass media advertising

Event management and promotion

Influencer marketing only

What is one of the key factors of digital transformation in marketing?

Offline marketing strategies

Data driven insights (correct)

Influencer marketing

Digital payment systems

Who is the head of the marketing team according to the given information?

Sayantani Signup and view all the answers

What type of marketing involves promotional events and direct mail campaigns?

BTL marketing Signup and view all the answers

What is the main objective of the IBL Campaign?

To create brand awareness Signup and view all the answers

What is the primary purpose of the loyalty app?

To track points and redeem loyalty points Signup and view all the answers

What is the benefit of the loyalty program for franchisees?

Rich Customer Data Signup and view all the answers

What is the frequency of the customized messaging for high-spends customers?

High frequency Signup and view all the answers

What is the purpose of conducting customer surveys?

To collect customer feedback Signup and view all the answers

What is the total number of loyal customers?

1.2 Million Signup and view all the answers