The Evolution of Marketing

The modern objective of marketing is the satisfaction of human wants.

The traditional objective of marketing is to make goods available at places where they are needed.

The first stage of evolution was the Barter System.

<p>In the Barter System stage, human beings exchanged their surplus products for the products they needed.</p> Signup and view all the answers

<p>The second stage of evolution was the New Stone Age.</p> Signup and view all the answers

<p>The Barter System = Human beings were hunters or food gatherers who exchanged products for products The New Stone Age = Known as the Agrarian period Traditional Marketing = Objective was to make goods available where they are needed Modern Marketing = Emphasis shifted from exchange to satisfaction of human wants</p> Signup and view all the answers

<p>Evolution of Market = The progression of marketing practices from ancient times to the present Barter System = An old method of exchange where goods are directly exchanged for other goods New Stone Age = A period in history also known as the Agrarian period Modern Marketing = Current marketing practices that focus on satisfying human wants</p> Signup and view all the answers

<p>Barter System = A system of exchange where goods are traded directly for other goods New Stone Age = A period also referred to as the Agrarian period Traditional Marketing = Marketing approach where the main goal is to get the goods where they are needed Modern Marketing = Marketing approach where the emphasis is on satisfying human wants</p> Signup and view all the answers

<p>The Barter System = Stage where humans were hunters or food gatherers and exchanged their products for products they needed The New Stone Age = Also known as the Agrarian period Traditional Marketing = Marketing where the aim was to make goods available where they are needed Modern Marketing = Marketing where the emphasis shifted from exchange to satisfaction of human wants</p> Signup and view all the answers

<p>The Barter System = Humans were hunters or food gatherers and exchanged their products for products they needed The New Stone Age = Also referred to as the Agrarian period Traditional Marketing = The objective was to make goods available where they are needed Modern Marketing = The emphasis shifted from exchange to satisfaction of human wants</p> Signup and view all the answers