Entrepreneurship Lecture 06: Ideate Phase

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Questions and Answers

What is the primary focus of the 'What If?' brainstorming technique?

To push the boundaries of constraints by asking new questions (correct)

To maintain existing constraints in problem-solving

To simplify current products without radical change

To eliminate all unnecessary features from a product

Which step is NOT part of the 'What If?' procedure?

Implement the first viable idea immediately (correct)

Analyze and prioritize generated ideas

Facilitator leads the team to brainstorm

Select an idea or product to apply the method

What type of 'What If?' question formulates ideas based on extreme possibilities?

Extreme Simplicity (correct)

Conventional Thinking

Scarcity/Abundance

Opposite

Which scenario exemplifies an Opposite 'What If?' question?

What if your mobile phone comes to you instead of you going to it? Signup and view all the answers

In the context of the 'What If?' method, what does analyzing and prioritizing involve?

Determining which ideas best address the original concept Signup and view all the answers

What is the main objective of the ideation phase in project management?

To focus on idea generation Signup and view all the answers

Which method involves each team member brainstorming ideas on a piece of paper and then passing it to the next person?

Brainwriting Signup and view all the answers

What is one of the rules of ideation that encourages participation?

Defer judgment Signup and view all the answers

What does group synergy in the ideation phase aim to achieve?

Reach out for new ideas by building on others' suggestions Signup and view all the answers

What is a key benefit of exploring diverse ideas during the ideation process?

Increasing readiness for good decisions Signup and view all the answers

Which ideation method focuses on identifying problems within customer journeys?

Nyaka brainstorming Signup and view all the answers

How does divergent thinking contribute to the ideation process?

It encourages the generation of numerous ideas Signup and view all the answers

What is one way to unleash creativity in the workplace according to ideation principles?

Reward creativity Signup and view all the answers

What is the first step in the NHK brainstorming method?

Define the problem. Signup and view all the answers

Which step follows after creating a hierarchy of problems in the initial exploration?

Prioritize the proposed solutions. Signup and view all the answers

What does the 'C' in the SCAMPER method prompt you to do?

Combine elements or ideas. Signup and view all the answers

In the SCAMPER method, what is an example of the 'Put to another use' prompt?

Use a product in a different industry. Signup and view all the answers

During the NHK method, how are new ideas generated?

Through each member sharing their ideas successively. Signup and view all the answers

What does the 'Modify' prompt in SCAMPER encourage?

To alter the appearance or functionality of the product. Signup and view all the answers

What is the primary goal of the initial exploration phase in problem identification?

To identify and prioritize issues. Signup and view all the answers

In the SCAMPER method, what is the purpose of the 'Adapt' prompt?

To identify new contexts for a product's use. Signup and view all the answers

Study Notes

Entrepreneurship and Project Management - Lecture 06 - Ideate Phase

Phase 3: Ideate - Focuses on idea generation. Translate problems into solutions, exploring diverse and numerous ideas to go beyond obvious solutions.
Objective of Ideate Phase - To generate as many ideas as possible; the aim is to think "outside the box" and find innovative solutions to a problem.
Winston Churchill Quote - "The only way to have a good idea is to have lots of ideas."
Essential Ideation Principles
- Defer Judgment: Avoid evaluating ideas during the generation phase.
- Encourage Wild Ideas: Embrace unconventional concepts.
- Build on Others' Ideas: Encourage collaboration and creative synergy.
- Stay Focused on the Topic: Keep brainstorming relevant to the problem.
- Be Visual: Using visuals can aid in idea generation.

Ways to Unleash Creativity

Reward Creativity: Acknowledging and rewarding creative ideas motivates further innovation.
Creative Working Space: A conducive environment fosters originality.
Collaboration and Co-creation: Encouraging teamwork stimulates diverse viewpoints and builds upon others' ideas.

Ideation Methods - Divergent and Convergent Thinking

Divergent Method - Generates a wide range of ideas, e.g., initial exploration, problem brainstorming, sharing brainstorming. Examples include:
- Brainwriting: A systematic approach to building ideas.
- Problem Brainstorming (Nyaka): A method that explores various problems in a customer journey or work process to better understand problems and prioritize hierarchical ideas.
- Sharing Brainstorming (NHK method): Members build ideas by sharing and building on ideas from other group members. This process fosters collective creativity.
- SCAMPER: A technique using these seven words/prompts to stimulate ideation: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse.
- What If?: Explores innovative ideas, and concept improvements, by asking "what if" questions to challenge existing concepts and encourage creative solutions. Examples of "what if" questions include:
  - Scarcity/Abundance: What if a car can run without petrol? What if you have unlimited budget to redesign a website?
  - Extreme Simplicity: What if the army fights with no soldiers?
  - Opposite: What if your mobile phone runs to you instead of you running to it?
Convergent Method - Consolidates and narrows down ideas, e.g., Prioritization map, Affinity map, Idea evaluation.

Procedure for Brainwriting

Define the problem.
Each person brainstorms three ideas within two minutes.
Pass the paper to the person on the left to build on or add to existing ideas.
Allow three minutes.

Procedure for Problem Brainstorming (Nyaka)

Identify the problem from a customer journey or work process.
Define all the problems and list on the left side of a line.
Define solutions to the listed problems. and list these on the right side of a line.
Create a hierarchy of issues and solutions.

Define the problem.
Each participant writes down five ideas on separate cards.
In groups of five, each person shares one idea from their card. Others build upon the shared idea.
Ideas are repeatedly shared around the group until the table has many ideas.
Group these ideas into meaningful categories.

Procedure for SCAMPER

Select the idea/concept/existing product to apply the SCAMPER method.
Facilitator leads the team to ideate outside the box by asking SCAMPER-based questions.
Generate multiple ideas based on the questions.
Analyze and prioritize ideas.
Select ideas for further development.

Procedure for What If?

Select the idea/concept/existing product to apply the "what if" method.
Facilitator leads the team by asking "what if" type questions.
Add more "what if" questions as necessary.
Create as many ideas based on the questions.
Analyze and prioritize ideas.

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Description

Dive into the Ideate Phase of Entrepreneurship and Project Management, focusing on innovative idea generation. Discover essential principles to foster creativity and learn how to translate problems into inventive solutions. Explore techniques that encourage collaboration and wild thinking to go beyond traditional solutions.