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IDEATION

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Questions and Answers

What is the purpose of ideation in the current market conditions?

To make innovation everybody’s business and figure out how to add value to ideas, products, and available services (correct)
To reduce the impact of digitalization and e-commerce on traditional businesses
To maintain the status quo and resist change in business operations
To eliminate competition and establish monopoly in the market

What has the pandemic accelerated and slowed down, respectively, in terms of product trends?

Decline of online shopping and rise of brick-and-mortar stores
Decline of e-commerce and rise of traditional retail
Rise of online shopping and decline of brick-and-mortar stores (correct)
Rise of in-person events and decline of virtual events

What should companies do to stay competitive according to the text?

Stick to traditional business practices and avoid experimentation
Rely solely on existing products and services without any innovation
Ignore market trends and industry news
Experiment with new business ideas, models, and solutions through ideation (correct)

What is one of the elements in generating an idea as mentioned in the text?

Personal skill set evaluation and identifying marketable skills (A) Signup and view all the answers

What is an example of using personal skill set for idea generation as per the text?

Developing a new recipe for a dish or dessert if good at cooking (A) Signup and view all the answers

What is the main purpose of having a moderator in a brainstorming session?

To stimulate the team and direct the brainstorming process (A) Signup and view all the answers

Why is it important to refrain from judging ideas during brainstorming?

To avoid hindering the creative process and generation of bold ideas (C) Signup and view all the answers

What is the relationship between the number of ideas and the quality of solutions, according to the text?

The greater the number of ideas, the greater the chance of producing an innovative and functional solution (A) Signup and view all the answers

What precept contributes to the quality and vigor of the ideas generated during brainstorming?

Quality through quantity (B) Signup and view all the answers

What is the focus during brainstorming, as per the text?

Producing and embellishing ideas, postponing evaluation to later (A) Signup and view all the answers