Questions and Answers
What is the central idea behind customer-centric innovation?
Understanding and appreciating the customers' powers, pitfalls, passions, and possibilities
Why is it essential to work with customers during the innovation process?
Because customers ultimately decide if the solution makes a difference in their lives
What is the process of getting to know and understand your audience directly called?
Empathetic research
What is the goal of empathetic research?
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How often should you ask, listen, and learn from your customers during the innovation process?
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What is the most important aspect of conducting empathetic research?
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What is the outcome of conducting empathetic research in a short period of time?
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Study Notes
Customer-Centric Innovation
- Appreciates customers' powers, pitfalls, passions, and possibilities
- Involves working with customers to ensure solutions make a difference in their lives
Empathetic Research
- A process of getting to know and understand the target audience directly
- Conducted by the team, like an anthropologist
- No need for a PhD researcher or a large budget
- Aims to understand customers through walking in their shoes, talking to them, and listening
Key Principles
- There is no perfect scientific study, only the right kind of discovery
- Empathize as much as possible within the given time frame
- A lot can be achieved in just a few weeks
- Discovery is an ongoing process, continuously ask, listen, and learn from customers throughout innovation
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