Customer-Centric Business Fundamentals
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Questions and Answers

What is a key difference between a product-centric and a customer-centric approach to business?

  • A product-centric approach is about engaging the target audience, while a customer-centric approach revolves around creating new innovations.
  • A product-centric approach focuses on new product development, while a customer-centric approach focuses on solving customer problems. (correct)
  • A product-centric approach aims to understand customer challenges, while a customer-centric approach involves pushing forward with new innovations.
  • A product-centric approach prioritizes gaining insights through customer journeys, while a customer-centric approach focuses on research and development.
  • How can a business become customer-centric?

  • By constantly asking questions about the target audience and using customer avatars. (correct)
  • By developing products without considering customer needs.
  • By focusing solely on new innovations and cutting-edge technology.
  • By ignoring customer feedback and insights.
  • Why is it important in marketing to understand the challenges faced by the target audience?

  • To develop new innovations that cater to a broader market.
  • To ensure the business becomes solely product-centric.
  • To focus on engaging the target audience effectively.
  • To create products and services that genuinely solve customer problems. (correct)
  • What role does a customer avatar play in the process of becoming customer-centric?

    <p>The customer avatar is essential for asking questions about the target audience.</p> Signup and view all the answers

    Why does the text emphasize a 'test and learn' approach in marketing?

    <p>To achieve the best results by continuously optimizing strategies based on feedback.</p> Signup and view all the answers

    What is the primary focus of a customer-centric business?

    <p>Needs and behaviors of its target audience</p> Signup and view all the answers

    How does customer centricity impact business growth?

    <p>It accelerates growth</p> Signup and view all the answers

    What distinguishes a product-centric company from a customer-centric company?

    <p>Focus on creating the best product or service</p> Signup and view all the answers

    Which type of company is solely focused on creating the best product or service?

    <p>Product-centric company</p> Signup and view all the answers

    In what way does a customer-centric approach differ from an internal driver-focused approach?

    <p>Focuses on the target audience's needs and behaviors</p> Signup and view all the answers

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