10 Questions
What is a key difference between a product-centric and a customer-centric approach to business?
A product-centric approach focuses on new product development, while a customer-centric approach focuses on solving customer problems.
How can a business become customer-centric?
By constantly asking questions about the target audience and using customer avatars.
Why is it important in marketing to understand the challenges faced by the target audience?
To create products and services that genuinely solve customer problems.
What role does a customer avatar play in the process of becoming customer-centric?
The customer avatar is essential for asking questions about the target audience.
Why does the text emphasize a 'test and learn' approach in marketing?
To achieve the best results by continuously optimizing strategies based on feedback.
What is the primary focus of a customer-centric business?
Needs and behaviors of its target audience
How does customer centricity impact business growth?
It accelerates growth
What distinguishes a product-centric company from a customer-centric company?
Focus on creating the best product or service
Which type of company is solely focused on creating the best product or service?
Product-centric company
In what way does a customer-centric approach differ from an internal driver-focused approach?
Focuses on the target audience's needs and behaviors
Learn about the importance of customer centricity in accelerating business growth. Understand the thinking and fundamentals behind running a customer-centric business and how it aligns with overall business success.
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