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What is a key difference between a product-centric and a customer-centric approach to business?
What is a key difference between a product-centric and a customer-centric approach to business?
- A product-centric approach is about engaging the target audience, while a customer-centric approach revolves around creating new innovations.
- A product-centric approach focuses on new product development, while a customer-centric approach focuses on solving customer problems. (correct)
- A product-centric approach aims to understand customer challenges, while a customer-centric approach involves pushing forward with new innovations.
- A product-centric approach prioritizes gaining insights through customer journeys, while a customer-centric approach focuses on research and development.
How can a business become customer-centric?
How can a business become customer-centric?
- By constantly asking questions about the target audience and using customer avatars. (correct)
- By developing products without considering customer needs.
- By focusing solely on new innovations and cutting-edge technology.
- By ignoring customer feedback and insights.
Why is it important in marketing to understand the challenges faced by the target audience?
Why is it important in marketing to understand the challenges faced by the target audience?
- To develop new innovations that cater to a broader market.
- To ensure the business becomes solely product-centric.
- To focus on engaging the target audience effectively.
- To create products and services that genuinely solve customer problems. (correct)
What role does a customer avatar play in the process of becoming customer-centric?
What role does a customer avatar play in the process of becoming customer-centric?
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Why does the text emphasize a 'test and learn' approach in marketing?
Why does the text emphasize a 'test and learn' approach in marketing?
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What is the primary focus of a customer-centric business?
What is the primary focus of a customer-centric business?
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How does customer centricity impact business growth?
How does customer centricity impact business growth?
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What distinguishes a product-centric company from a customer-centric company?
What distinguishes a product-centric company from a customer-centric company?
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Which type of company is solely focused on creating the best product or service?
Which type of company is solely focused on creating the best product or service?
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In what way does a customer-centric approach differ from an internal driver-focused approach?
In what way does a customer-centric approach differ from an internal driver-focused approach?
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