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Questions and Answers
Which of the following best defines culture in the context of consumer behavior?
Which of the following best defines culture in the context of consumer behavior?
- A sum total of learned beliefs, values, and customs that direct consumer behavior. (correct)
- An individual's psychological disposition towards products.
- A fixed set of innate preferences.
- A temporary set of trends that influences behaviors.
What does not represent a characteristic of sub-cultures?
What does not represent a characteristic of sub-cultures?
- Distinct groups within a dominant culture.
- Differences based on age and ethnic variations.
- Uniformity in beliefs and perceptions across a large population. (correct)
- Variations based on nationality and language.
Which factor is primarily determined by cultural influences?
Which factor is primarily determined by cultural influences?
- Psychological motivations.
- Social interactions.
- Characteristics of product features.
- Consumer wants and preferences. (correct)
How does social class influence consumer behavior?
How does social class influence consumer behavior?
Which of the following is NOT a personal factor affecting consumer behavior?
Which of the following is NOT a personal factor affecting consumer behavior?
What is a primary reason culture varies among different geographical regions?
What is a primary reason culture varies among different geographical regions?
Which of the following groups is considered part of the upper class in Sri Lanka?
Which of the following groups is considered part of the upper class in Sri Lanka?
Which of the following statements about cultural factors is incorrect?
Which of the following statements about cultural factors is incorrect?
Which role is responsible for controlling the flow of information to the decision maker?
Which role is responsible for controlling the flow of information to the decision maker?
What does Maslow's hierarchy of needs primarily help understand?
What does Maslow's hierarchy of needs primarily help understand?
According to McClelland's Acquired Needs Motivation Theory, which of the following is NOT one of the three types of emotional needs?
According to McClelland's Acquired Needs Motivation Theory, which of the following is NOT one of the three types of emotional needs?
Which of the following statements best describes perception?
Which of the following statements best describes perception?
What is typically the primary outcome of learning according to the provided content?
What is typically the primary outcome of learning according to the provided content?
Which of the following roles in a family context is most associated with actually consuming the product?
Which of the following roles in a family context is most associated with actually consuming the product?
Motivation acting as a spur to learning is mainly influenced by which two factors?
Motivation acting as a spur to learning is mainly influenced by which two factors?
Which of the following factors does NOT play a part in shaping motivations and behaviors according to the content?
Which of the following factors does NOT play a part in shaping motivations and behaviors according to the content?
Which group is referred to as the primary group that has a direct influence on an individual?
Which group is referred to as the primary group that has a direct influence on an individual?
What defines an aspirational group?
What defines an aspirational group?
What term describes the most significant consumer buying organization in society?
What term describes the most significant consumer buying organization in society?
Which statement best describes opinion leaders?
Which statement best describes opinion leaders?
How do values and self-concepts influence product choices?
How do values and self-concepts influence product choices?
What is a characteristic of a dissociative group?
What is a characteristic of a dissociative group?
In terms of consumer behavior, what is the family of procreation?
In terms of consumer behavior, what is the family of procreation?
Which of the following groups typically has a more formal structure?
Which of the following groups typically has a more formal structure?
What is the primary task of marketers in relation to consumer motives?
What is the primary task of marketers in relation to consumer motives?
What do cues in marketing primarily serve to do?
What do cues in marketing primarily serve to do?
How does reinforcement function in marketing?
How does reinforcement function in marketing?
What describes a belief in consumer behavior?
What describes a belief in consumer behavior?
What is an attitude in the context of consumer behavior?
What is an attitude in the context of consumer behavior?
Why might a carpet manufacturer fail to stimulate a purchase despite providing consistent cues?
Why might a carpet manufacturer fail to stimulate a purchase despite providing consistent cues?
What is the definition of learning in the context of consumer behavior?
What is the definition of learning in the context of consumer behavior?
What challenge do marketers face regarding consumer attitudes?
What challenge do marketers face regarding consumer attitudes?
Study Notes
Cultural Factors
- Culture is a set of beliefs, attitudes, values, norms, and behavior patterns within a society
- Culture is learned and varies from place to place
- Subcultures are smaller distinct groups within a dominant culture
Social Factors
- Social Class - group of people with similar prestige, power, wealth, and share related beliefs
- Reference Groups - Groups where people feel they belong, can be primary (family, friends) or secondary (professional)
- Aspirational Groups - People want to join, can be seen as opinion leaders
- Dissociative Groups – People reject their values and behaviors
Family
- The most important consumer buying organization in society
- Buying patterns are influenced by gender, children, and teens
Psychological Factors
- Motivation - A drive to satisfy a need, there are 3 primary needs - Achievement, power, and affiliation
- Perception - The process of interpreting sensory information
- Learning - Changes in an individual’s behavior based on experience
- Beliefs - Descriptive thoughts individuals hold about something
- Attitudes - Consistently favorable or unfavorable evaluations, feelings, and tendencies towards something
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Description
This quiz covers essential concepts of consumer behavior, focusing on the cultural, social, family, and psychological factors influencing buying decisions. Explore how values, social classes, and motivations shape consumer choices in society.
