Consumer Behavior and Influencing Factors
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Questions and Answers

Which of the following best defines culture in the context of consumer behavior?

  • A sum total of learned beliefs, values, and customs that direct consumer behavior. (correct)
  • An individual's psychological disposition towards products.
  • A fixed set of innate preferences.
  • A temporary set of trends that influences behaviors.

    • What does not represent a characteristic of sub-cultures?

  • Distinct groups within a dominant culture.
  • Differences based on age and ethnic variations.
  • Uniformity in beliefs and perceptions across a large population. (correct)
  • Variations based on nationality and language.

    • Which factor is primarily determined by cultural influences?

  • Psychological motivations.
  • Social interactions.
  • Characteristics of product features.
  • Consumer wants and preferences. (correct)

    • How does social class influence consumer behavior?

    <p>Society's divisions lead to similar behaviors among class members.</p> Signup and view all the answers

    Which of the following is NOT a personal factor affecting consumer behavior?

    <p>Social influences.</p> Signup and view all the answers

    What is a primary reason culture varies among different geographical regions?

    <p>Learned beliefs, values, and norms differ across societies.</p> Signup and view all the answers

    Which of the following groups is considered part of the upper class in Sri Lanka?

    <p>Industrialists and senior executives.</p> Signup and view all the answers

    Which of the following statements about cultural factors is incorrect?

    <p>Culture has the same influence on every individual.</p> Signup and view all the answers

    Which role is responsible for controlling the flow of information to the decision maker?

    <p>Gatekeeper</p> Signup and view all the answers

    What does Maslow's hierarchy of needs primarily help understand?

    <p>The motivations behind consumer behavior</p> Signup and view all the answers

    According to McClelland's Acquired Needs Motivation Theory, which of the following is NOT one of the three types of emotional needs?

    <p>Independence</p> Signup and view all the answers

    Which of the following statements best describes perception?

    <p>The process of interpreting sensations and giving meaning to stimuli</p> Signup and view all the answers

    What is typically the primary outcome of learning according to the provided content?

    <p>Changes in an individual’s behavior arising from experience</p> Signup and view all the answers

    Which of the following roles in a family context is most associated with actually consuming the product?

    <p>User</p> Signup and view all the answers

    Motivation acting as a spur to learning is mainly influenced by which two factors?

    <p>Needs and goals</p> Signup and view all the answers

    Which of the following factors does NOT play a part in shaping motivations and behaviors according to the content?

    <p>Genetic predisposition</p> Signup and view all the answers

    Which group is referred to as the primary group that has a direct influence on an individual?

    <p>Family group</p> Signup and view all the answers

    What defines an aspirational group?

    <p>Groups that individuals want to join</p> Signup and view all the answers

    What term describes the most significant consumer buying organization in society?

    <p>Family</p> Signup and view all the answers

    Which statement best describes opinion leaders?

    <p>They are individuals with the ability to influence public opinion on their expertise.</p> Signup and view all the answers

    How do values and self-concepts influence product choices?

    <p>They are greatly influenced by family dynamics and upbringing.</p> Signup and view all the answers

    What is a characteristic of a dissociative group?

    <p>People reject the values or behavior of the group.</p> Signup and view all the answers

    In terms of consumer behavior, what is the family of procreation?

    <p>The family formed through marriage and having children.</p> Signup and view all the answers

    Which of the following groups typically has a more formal structure?

    <p>Secondary group</p> Signup and view all the answers

    What is the primary task of marketers in relation to consumer motives?

    <p>To uncover consumer motives</p> Signup and view all the answers

    What do cues in marketing primarily serve to do?

    <p>Provide direction to consumer motives</p> Signup and view all the answers

    How does reinforcement function in marketing?

    <p>It increases the likelihood of future responses</p> Signup and view all the answers

    What describes a belief in consumer behavior?

    <p>A descriptive thought about something</p> Signup and view all the answers

    What is an attitude in the context of consumer behavior?

    <p>A learned evaluation towards an object</p> Signup and view all the answers

    Why might a carpet manufacturer fail to stimulate a purchase despite providing consistent cues?

    <p>Cues only create a favorable image, not a sale</p> Signup and view all the answers

    What is the definition of learning in the context of consumer behavior?

    <p>A permanent change in behavior due to experience</p> Signup and view all the answers

    What challenge do marketers face regarding consumer attitudes?

    <p>They are difficult to change despite being learned</p> Signup and view all the answers

    Study Notes

    Cultural Factors

    • Culture is a set of beliefs, attitudes, values, norms, and behavior patterns within a society
    • Culture is learned and varies from place to place
    • Subcultures are smaller distinct groups within a dominant culture

    Social Factors

    • Social Class - group of people with similar prestige, power, wealth, and share related beliefs
    • Reference Groups - Groups where people feel they belong, can be primary (family, friends) or secondary (professional)
    • Aspirational Groups - People want to join, can be seen as opinion leaders
    • Dissociative Groups – People reject their values and behaviors

    Family

    • The most important consumer buying organization in society
    • Buying patterns are influenced by gender, children, and teens

    Psychological Factors

    • Motivation - A drive to satisfy a need, there are 3 primary needs - Achievement, power, and affiliation
    • Perception - The process of interpreting sensory information
    • Learning - Changes in an individual’s behavior based on experience
    • Beliefs - Descriptive thoughts individuals hold about something
    • Attitudes - Consistently favorable or unfavorable evaluations, feelings, and tendencies towards something

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    Lesson 02 - Factors Affecting Consumer Behaviour PDF

    Description

    This quiz covers essential concepts of consumer behavior, focusing on the cultural, social, family, and psychological factors influencing buying decisions. Explore how values, social classes, and motivations shape consumer choices in society.

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