Consumer Behavior Lecture 5 Quiz

Which process involves the tendency to interpret information in a way that will support what someone already believes?

What is the term for a need that is sufficiently pressing to direct a person to seek satisfaction?

What is the mental process an individual goes through from first learning about an innovation to final regular use called?

What is the change in an individual’s behavior arising from experience and occurs through interplay of drives, stimuli, cues, responses, and reinforcement called?

Which type of buying decision behavior involves the act by the consumer to buy the most preferred brand?

What is the process by which people select, organize, and interpret information to form a meaningful picture of the world called?

What are relatively consistent evaluations, feelings, and tendencies toward an object or idea called?

Which type of buying decision behavior involves seeking information for evaluating alternatives actively?

What refers to the qualitative research designed to probe consumers’ hidden, subconscious motivations?

What is a descriptive thought that a person has about something based on knowledge, opinion, or faith called?