The Consumer Purchase Decision Process Quiz

Problem Recognition Stage

• Internal stimuli (e.g. hunger, thirst) and external stimuli (e.g. advertising, social media) influence consumers during the problem recognition stage
• Consumer's perception of a need or want triggers the decision-making process

Information Search Stage

• Consumers are influenced by internal and external sources during the information search stage
• Internal sources include personal experiences, memories, and knowledge
• External sources include friends, family, online reviews, social media, and advertising
• Consumers seek information to reduce uncertainty and make an informed decision

Evaluation of Alternatives Stage

• Consumers evaluate product features, benefits, and prices during this stage
• Influences include personal factors (e.g. lifestyle, values), social factors (e.g. social status, norms), and psychological factors (e.g. attitudes, beliefs)
• Consumers assess the advantages and disadvantages of each alternative

Purchase Decision Stage

• Consumers are influenced by factors such as price, quality, convenience, and brand reputation during the purchase decision stage
• Personal and social factors also influence the final decision
• The perceived value of the product or service is a crucial factor in the purchase decision

Post-Purchase Behavior Stage

• Consumers assess the performance of the product or service during the post-purchase behavior stage
• Satisfaction or dissatisfaction influences whether the consumer will repurchase or recommend the product or service
• Factors such as quality, value, and customer service affect post-purchase behavior