Podcast
Questions and Answers
What influences consumers during the problem recognition stage of the purchase decision process?
What influences consumers during the problem recognition stage of the purchase decision process?
What influences consumers during the evaluation of alternatives stage of the purchase decision process?
What influences consumers during the evaluation of alternatives stage of the purchase decision process?
What do consumers assess during the post-purchase behavior stage of the purchase decision process?
What do consumers assess during the post-purchase behavior stage of the purchase decision process?
What influences consumers during the information search stage of the purchase decision process?
What influences consumers during the information search stage of the purchase decision process?
Signup and view all the answers
What influences consumers during the purchase decision stage of the purchase decision process?
What influences consumers during the purchase decision stage of the purchase decision process?
Signup and view all the answers
Study Notes
Problem Recognition Stage
- Internal stimuli (e.g. hunger, thirst) and external stimuli (e.g. advertising, social media) influence consumers during the problem recognition stage
- Consumer's perception of a need or want triggers the decision-making process
Information Search Stage
- Consumers are influenced by internal and external sources during the information search stage
- Internal sources include personal experiences, memories, and knowledge
- External sources include friends, family, online reviews, social media, and advertising
- Consumers seek information to reduce uncertainty and make an informed decision
Evaluation of Alternatives Stage
- Consumers evaluate product features, benefits, and prices during this stage
- Influences include personal factors (e.g. lifestyle, values), social factors (e.g. social status, norms), and psychological factors (e.g. attitudes, beliefs)
- Consumers assess the advantages and disadvantages of each alternative
Purchase Decision Stage
- Consumers are influenced by factors such as price, quality, convenience, and brand reputation during the purchase decision stage
- Personal and social factors also influence the final decision
- The perceived value of the product or service is a crucial factor in the purchase decision
Post-Purchase Behavior Stage
- Consumers assess the performance of the product or service during the post-purchase behavior stage
- Satisfaction or dissatisfaction influences whether the consumer will repurchase or recommend the product or service
- Factors such as quality, value, and customer service affect post-purchase behavior
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the stages and influences of the consumer purchase decision process in this quiz. From problem recognition to product evaluation, delve into the psychological, social, and cultural factors that shape consumer behavior.
