Podcast
Questions and Answers
What does selective attention refer to?
What does selective attention refer to?
- The change in an individual’s behavior arising from experience
- The tendency for people to screen out most of the information to which they are exposed (correct)
- A descriptive thought that a person has about something based on knowledge
- The process by which people select, organize, and interpret information to form a meaningful picture of the world
What is motivation?
What is motivation?
- A descriptive thought that a person has about something based on knowledge
- A need that is sufficiently pressing to direct a person to seek satisfaction (correct)
- The tendency for people to screen out most of the information to which they are exposed
- The process by which people select, organize, and interpret information to form a meaningful picture of the world
According to Maslow's Hierarchy of Needs, what is the highest level of need?
According to Maslow's Hierarchy of Needs, what is the highest level of need?
- Belongingness and love needs
- Physiological needs
- Safety needs
- Self-actualization (correct)
What is belief according to consumer behavior?
What is belief according to consumer behavior?
What is perception in consumer behavior?
What is perception in consumer behavior?
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What is learning in the context of consumer behavior?
What is learning in the context of consumer behavior?
What is attitude in consumer behavior?
What is attitude in consumer behavior?
What is motivation research?
What is motivation research?
What is the process by which people select, organize, and interpret information to form a meaningful picture of the world?
What is the process by which people select, organize, and interpret information to form a meaningful picture of the world?
Which type of buying behavior is characterized by a relatively consistent evaluation, feelings, and tendencies toward an object or idea?
Which type of buying behavior is characterized by a relatively consistent evaluation, feelings, and tendencies toward an object or idea?
What refers to the mental process an individual goes through from first learning about an innovation to final regular use?
What refers to the mental process an individual goes through from first learning about an innovation to final regular use?
What is a need that is sufficiently pressing to direct a person to seek satisfaction?
What is a need that is sufficiently pressing to direct a person to seek satisfaction?
Which characteristic affecting consumer behavior involves the tendency for people to interpret information in a way that will support what they already believe?
Which characteristic affecting consumer behavior involves the tendency for people to interpret information in a way that will support what they already believe?
What describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea?
What describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea?
Which type of buying decision behavior is characterized by low consumer involvement but significant brand differences?
Which type of buying decision behavior is characterized by low consumer involvement but significant brand differences?
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Study Notes
Key Concepts in Consumer Behavior
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Selective Attention: The process of focusing on certain stimuli while ignoring others, crucial for filtering large amounts of information in the environment.
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Motivation: A psychological drive that compels individuals to act in pursuit of fulfilling needs or desires, playing a critical role in consumer choices.
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Maslow's Hierarchy of Needs: The highest level of need is self-actualization, where individuals seek personal growth, fulfillment, and achieving their potential.
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Belief in Consumer Behavior: A consumer's conviction or acceptance that something is true or exists, which influences their attitudes and purchasing decisions.
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Perception in Consumer Behavior: The process through which consumers select, organize, and interpret sensory information to create a meaningful understanding of products and brands.
Learning and Attitude
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Learning: Refers to acquiring information, experiences, or skills which influences future actions and decision-making processes in consumption.
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Attitude: A learned tendency to respond consistently to a specific object, brand, or idea, encompassing evaluations and feelings that guide consumer choices.
Research and Processes
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Motivation Research: A qualitative research approach used to uncover the deeper psychological and emotional reasons behind consumer behavior and decision-making.
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Information Processing: This involves selecting, organizing, and interpreting information, helping individuals make sense of their world and inform their decisions.
Buying Behavior Insights
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Consistent Evaluation: Refers to attitudes, characterized by stable evaluations and tendencies that influence consumer behavior toward products or ideas.
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Innovation Adoption Process: The cognitive journey a consumer undergoes from first learning about a new product or innovation to its routine use.
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Pressing Needs: A vigorous need that drives an individual to actively seek out ways to fulfill that need, influencing shopping behavior.
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Confirmation Bias: The tendency to interpret information in a way that reinforces existing beliefs, affecting how consumers perceive brands and products.
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Low Consumer Involvement Buying Decisions: Characterized by minimal engagement from consumers but notable differences among brands, typically seen in routine purchases.
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