Consumer Buyer Behavior Characteristics Quiz

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Questions and Answers

What does selective attention refer to?

The change in an individual’s behavior arising from experience

The tendency for people to screen out most of the information to which they are exposed (correct)

A descriptive thought that a person has about something based on knowledge

The process by which people select, organize, and interpret information to form a meaningful picture of the world

What is motivation?

A descriptive thought that a person has about something based on knowledge

A need that is sufficiently pressing to direct a person to seek satisfaction (correct)

The tendency for people to screen out most of the information to which they are exposed

The process by which people select, organize, and interpret information to form a meaningful picture of the world

According to Maslow's Hierarchy of Needs, what is the highest level of need?

Belongingness and love needs

Physiological needs

Safety needs

Self-actualization (correct)

What is belief according to consumer behavior?

A descriptive thought that a person has about something based on knowledge Signup and view all the answers

What is perception in consumer behavior?

The process by which people select, organize, and interpret information to form a meaningful picture of the world Signup and view all the answers

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Habitual buying behavior Signup and view all the answers

What is learning in the context of consumer behavior?

The change in an individual’s behavior arising from experience Signup and view all the answers

What is attitude in consumer behavior?

A person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea Signup and view all the answers

What is motivation research?

Qualitative research conducted by consumers to understand their own motivations Signup and view all the answers

What is the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Selective attention Signup and view all the answers

Which type of buying behavior is characterized by a relatively consistent evaluation, feelings, and tendencies toward an object or idea?

Complex buying behavior Signup and view all the answers

What refers to the mental process an individual goes through from first learning about an innovation to final regular use?

Adoption process Signup and view all the answers

What is a need that is sufficiently pressing to direct a person to seek satisfaction?

Motivation Signup and view all the answers

Which characteristic affecting consumer behavior involves the tendency for people to interpret information in a way that will support what they already believe?

Selective distortion Signup and view all the answers

What describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea?

Attitude Signup and view all the answers

Which type of buying decision behavior is characterized by low consumer involvement but significant brand differences?

Variety-seeking buying behavior Signup and view all the answers

Study Notes

Key Concepts in Consumer Behavior

Selective Attention: The process of focusing on certain stimuli while ignoring others, crucial for filtering large amounts of information in the environment.
Motivation: A psychological drive that compels individuals to act in pursuit of fulfilling needs or desires, playing a critical role in consumer choices.
Maslow's Hierarchy of Needs: The highest level of need is self-actualization, where individuals seek personal growth, fulfillment, and achieving their potential.
Belief in Consumer Behavior: A consumer's conviction or acceptance that something is true or exists, which influences their attitudes and purchasing decisions.
Perception in Consumer Behavior: The process through which consumers select, organize, and interpret sensory information to create a meaningful understanding of products and brands.

Learning and Attitude

Learning: Refers to acquiring information, experiences, or skills which influences future actions and decision-making processes in consumption.
Attitude: A learned tendency to respond consistently to a specific object, brand, or idea, encompassing evaluations and feelings that guide consumer choices.

Research and Processes

Motivation Research: A qualitative research approach used to uncover the deeper psychological and emotional reasons behind consumer behavior and decision-making.
Information Processing: This involves selecting, organizing, and interpreting information, helping individuals make sense of their world and inform their decisions.

Buying Behavior Insights

Consistent Evaluation: Refers to attitudes, characterized by stable evaluations and tendencies that influence consumer behavior toward products or ideas.
Innovation Adoption Process: The cognitive journey a consumer undergoes from first learning about a new product or innovation to its routine use.
Pressing Needs: A vigorous need that drives an individual to actively seek out ways to fulfill that need, influencing shopping behavior.
Confirmation Bias: The tendency to interpret information in a way that reinforces existing beliefs, affecting how consumers perceive brands and products.
Low Consumer Involvement Buying Decisions: Characterized by minimal engagement from consumers but notable differences among brands, typically seen in routine purchases.

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Description

Test your knowledge of consumer markets and buyer behavior including psychological factors, motivation, perception, learning, beliefs, and attitudes. Explore characteristics affecting consumer behavior and the concept of motivation research.