Consumer Behavior and Decision Making

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B2B marketing has no relevance in e-commerce.
Characteristics of B2B markets include larger transaction sizes and fewer customers. (correct)
Marketers classify business customers primarily on personal preferences.
B2B markets exclusively consist of individual consumers.

<p>Evaluating supplier options based on criteria like price and quality. (D)</p> Signup and view all the answers

<p>Understanding and aligning with employers' needs and preferences. (C)</p> Signup and view all the answers

The process a consumer goes through when making a purchase decision, from recognizing a need to making a final choice.

Internal factors, such as perception, motivation, learning, and attitude, which influence a consumer's purchase decision.

External factors, such as time pressure, social surroundings, and the physical environment, which influence a consumer's purchase decision.

The market where businesses buy goods and services to use in their own production process, or to sell to others.

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The process companies go through when making purchase decisions, which often involves multiple people and departments.

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Define consumer behavior and the purchase decision-making process.
Explain how internal factors influence consumer decision-making processes.
Show how situational factors and consumer relationships influence consumer behavior.
Understand business-to-business market characteristics and how marketers classify business-to-business customers.
Identify and describe different business purchase situations, including e-commerce and social media.
Understand what prospective employers look for in an employee, and how to increase the chances of being hired.