Consumer Decision-Making Process Quiz

Play an AI-generated podcast conversation about this lesson

What is the result of an imbalance between actual and desired states in the consumer decision-making process?

Purchase

Evaluation of Alternatives

Need Recognition (correct)

Information Search

What is the group of brands resulting from an information search, from which a buyer can choose?

External Information Search

Evoked Set (correct)

Cutoff Criteria

Internal Information Search

What type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?

Evoked Set

External Information Search (correct)

Stimulus

Internal Information Search

Which step involves analyzing product attributes, using cutoff criteria, and ranking attributes by importance?

Evaluation of Alternatives Signup and view all the answers

What is the recognition of an unfulfilled need and a product that will satisfy it?

Want Signup and view all the answers

What is the stimulus in the consumer decision-making process?

Any unit of input affecting one or more of the five senses Signup and view all the answers

What is the result of an imbalance between actual and desired states in the consumer decision-making process?

Need Recognition Signup and view all the answers

Which type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?

External Information Search Signup and view all the answers

What is the recognition of an unfulfilled need and a product that will satisfy it?

Want Signup and view all the answers

What is the group of brands resulting from an information search, from which a buyer can choose?

Evoked Set Signup and view all the answers

Consumer Decision-Making Process Quiz

Podcast Beta

Questions and Answers

What is the result of an imbalance between actual and desired states in the consumer decision-making process?

What is the group of brands resulting from an information search, from which a buyer can choose?

What type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?

Which step involves analyzing product attributes, using cutoff criteria, and ranking attributes by importance?

What is the recognition of an unfulfilled need and a product that will satisfy it?

What is the stimulus in the consumer decision-making process?

What is the result of an imbalance between actual and desired states in the consumer decision-making process?

Which type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?

What is the recognition of an unfulfilled need and a product that will satisfy it?

What is the group of brands resulting from an information search, from which a buyer can choose?

More Quizzes Like This

Consumer Behavior and Purchase Decision Process Quiz

Consumer Behaviour and Decision-making Process

Consumer Decision Making Process Quiz

Consumer Decision Making Rules Quiz

Upgrade to continue