Podcast
Questions and Answers
What is the result of an imbalance between actual and desired states in the consumer decision-making process?
What is the result of an imbalance between actual and desired states in the consumer decision-making process?
- Purchase
- Evaluation of Alternatives
- Need Recognition (correct)
- Information Search
What is the group of brands resulting from an information search, from which a buyer can choose?
What is the group of brands resulting from an information search, from which a buyer can choose?
- External Information Search
- Evoked Set (correct)
- Cutoff Criteria
- Internal Information Search
What type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?
What type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?
- Evoked Set
- External Information Search (correct)
- Stimulus
- Internal Information Search
Which step involves analyzing product attributes, using cutoff criteria, and ranking attributes by importance?
Which step involves analyzing product attributes, using cutoff criteria, and ranking attributes by importance?
What is the recognition of an unfulfilled need and a product that will satisfy it?
What is the recognition of an unfulfilled need and a product that will satisfy it?
What is the stimulus in the consumer decision-making process?
What is the stimulus in the consumer decision-making process?
What is the result of an imbalance between actual and desired states in the consumer decision-making process?
What is the result of an imbalance between actual and desired states in the consumer decision-making process?
Which type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?
Which type of information search involves seeking information in the outside environment and can be marketing controlled or non-marketing controlled?
What is the recognition of an unfulfilled need and a product that will satisfy it?
What is the recognition of an unfulfilled need and a product that will satisfy it?
What is the group of brands resulting from an information search, from which a buyer can choose?
What is the group of brands resulting from an information search, from which a buyer can choose?
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