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Consumer Behavior and Decision Making

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Questions and Answers

What are the internal factors that can significantly influence consumers' decision-making processes?

Economic trends

Cultural background

Advertising strategies

Personal preferences and motivations (correct)

In which of the following scenarios would a business-to-business purchase require detailed supplier evaluation?

Purchasing a large-scale manufacturing machine (correct)

Acquiring software licenses for a small team

Buying office supplies

Ordering catering services for a company event

Which of the following best describes the influence of situational factors on consumer behavior?

They are only relevant during online shopping.

They can include factors like time, location, and social surroundings. (correct)

They are ignored during the decision-making process.

They primarily affect buying habits in seasonal sales.

What is a characteristic of business-to-business (B2B) markets?

B2B markets involve multiple decision-makers in the buying process. Signup and view all the answers

Which factor is NOT typically considered to enhance employment prospects?

Having an extensive personal social media presence Signup and view all the answers

What are potential internal factors that may impact consumer decision-making?

Personal beliefs and attitudes Signup and view all the answers

Which component is NOT a part of the business buying decision process?

Consumer marketing research Signup and view all the answers

How do situational factors typically influence consumer behavior?

By creating urgency through time constraints Signup and view all the answers

In what way can e-commerce influence the business-to-business purchase situation?

It simplifies comparison shopping for suppliers Signup and view all the answers

What is a critical aspect that prospective employers look for in a potential employee?

Demonstrated problem-solving skills Signup and view all the answers

Study Notes

Learning Objectives

Define consumer behavior and the purchase decision-making process (6.1)
Explain how internal factors influence consumer decision-making (6.2)
Show how situational factors and consumer relationships affect behavior (6.3)
Understand business-to-business (B2B) market characteristics and marketer classifications of B2B customers (6.4)
Identify and describe business purchase situations, including e-commerce and social media use (6.5)
Understand employer expectations in a candidate and how to increase your chances of employment (6.6)

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Description

This quiz covers key concepts in consumer behavior, including the purchase decision-making process and the influence of internal and situational factors on consumer decisions. Additionally, it explores business-to-business (B2B) market characteristics and strategies for enhancing employment prospects. Test your understanding of these vital topics!