Consumer Behavior and Decision Making

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Questions and Answers

What are the internal factors that can significantly influence consumers' decision-making processes?

Economic trends
Cultural background
Advertising strategies
Personal preferences and motivations (correct)

In which of the following scenarios would a business-to-business purchase require detailed supplier evaluation?

Purchasing a large-scale manufacturing machine (correct)
Acquiring software licenses for a small team
Buying office supplies
Ordering catering services for a company event

Which of the following best describes the influence of situational factors on consumer behavior?

They are only relevant during online shopping.
They can include factors like time, location, and social surroundings. (correct)
They are ignored during the decision-making process.
They primarily affect buying habits in seasonal sales.

What is a characteristic of business-to-business (B2B) markets?

B2B markets involve multiple decision-makers in the buying process. (A) Signup and view all the answers

Which factor is NOT typically considered to enhance employment prospects?

Having an extensive personal social media presence (D) Signup and view all the answers

What are potential internal factors that may impact consumer decision-making?

Personal beliefs and attitudes (D) Signup and view all the answers

Which component is NOT a part of the business buying decision process?

Consumer marketing research (C) Signup and view all the answers

How do situational factors typically influence consumer behavior?

By creating urgency through time constraints (D) Signup and view all the answers

In what way can e-commerce influence the business-to-business purchase situation?

It simplifies comparison shopping for suppliers (A) Signup and view all the answers

What is a critical aspect that prospective employers look for in a potential employee?

Demonstrated problem-solving skills (B) Signup and view all the answers

Flashcards

What is consumer behavior?

The study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

What is the purchase decision-making process?

The process consumers go through when making purchase decisions, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

What are internal factors that influence consumer behavior?

Internal factors are personal factors that influence consumer behavior, including psychological, social, cultural, and individual characteristics.

What are situational factors that influence consumer behavior?

Situational factors are external factors that influence consumer behavior, such as the physical environment, social surroundings, time constraints, and purchase task.