Podcast
Questions and Answers
Which stage of the Purchase Decision Process involves identifying the need?
Which stage of the Purchase Decision Process involves identifying the need?
- Information processing
- Purchase
- Problem recognition (correct)
- Evaluation of alternatives
What are the two types of consumer information processing mentioned in the text?
What are the two types of consumer information processing mentioned in the text?
- Objective and subjective
- Quantitative and qualitative
- Internal and external (correct)
- Primary and secondary
Which of the following is NOT a common criteria for evaluating alternatives?
Which of the following is NOT a common criteria for evaluating alternatives?
- Brand
- Price
- Location (correct)
- Quality
Which stage of the Purchase Decision Process involves making the actual purchase?
Which stage of the Purchase Decision Process involves making the actual purchase?
What is the objective of marketing mentioned in the text?
What is the objective of marketing mentioned in the text?
True or false: Consumer behavior helps in making better marketing decisions?
True or false: Consumer behavior helps in making better marketing decisions?
True or false: Consumer behavior helps in identifying the needs of the consumer?
True or false: Consumer behavior helps in identifying the needs of the consumer?
True or false: The purchase decision process involves problem recognition, information processing, evaluation of alternatives, purchase, and post-purchase evaluation?
True or false: The purchase decision process involves problem recognition, information processing, evaluation of alternatives, purchase, and post-purchase evaluation?
True or false: Consumer information processing can be internal or external?
True or false: Consumer information processing can be internal or external?
True or false: Evaluation of alternatives includes criteria such as price, quality, brand, and location?
True or false: Evaluation of alternatives includes criteria such as price, quality, brand, and location?
Flashcards
Problem recognition
Problem recognition
The first stage of the purchase decision process where a consumer recognizes a need or problem.
Consumer information processing
Consumer information processing
The process of gathering and processing information about a product or service. It can be internal (using existing knowledge) or external (seeking new information).
Evaluation of alternatives
Evaluation of alternatives
The stage where consumers compare different options based on criteria like price, quality, brand, and features.
Purchase
Purchase
The actual act of making a purchase.
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Consumer behavior
Consumer behavior
The study of how consumers make decisions about products and services. It helps marketers understand consumer needs and preferences.
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Objective of marketing
Objective of marketing
The goal of marketing is to provide solutions to consumer needs and problems.
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Internal information processing
Internal information processing
Internal information processing uses existing knowledge or past experiences to make decisions.
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External information processing
External information processing
External information processing involves seeking new information from sources like ads, reviews, or recommendations.
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Criteria for evaluating alternatives
Criteria for evaluating alternatives
Location is not typically a primary criterion used to evaluate product alternatives.
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Post-purchase evaluation
Post-purchase evaluation
After a purchase, consumers reflect on their satisfaction with the product or service and may make future decisions based on this evaluation.
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Purchase Decision Process
- Need Identification: The first stage involves recognizing a problem or need that prompts the consumer to consider a purchase.
- Purchase Stage: The final stage where the consumer makes the decision to buy the product or service.
Consumer Information Processing
- Two Types: Internal information processing, which involves recalling past experiences, and external information processing, which includes seeking information from outside sources such as reviews and advertisements.
Evaluating Alternatives
- Common criteria for evaluating alternatives typically include price, quality, brand, and location. Any factor that does not align with these criteria would not be considered common.
Marketing Objectives
- The primary objective is to effectively meet consumer needs and preferences through targeted strategies that enhance product appeal.
True/False Statements
- Consumer behavior aids marketing decisions: True
- Consumer behavior helps identify consumer needs: True
- Stages of the purchase decision process: True
- Types of consumer information processing: True
- Evaluation criteria for alternatives: True
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