Podcast
Questions and Answers
What is one of the strategies mentioned in the text to attract potential customers?
What is one of the strategies mentioned in the text to attract potential customers?
- Create a funnel and plan out the types of content needed (correct)
- Avoid customer reviews or testimonials on the website
- Limit the information available to customers
- Provide misleading information about the product
Why is word of mouth considered an important strategy for businesses?
Why is word of mouth considered an important strategy for businesses?
- Because it increases the cost of marketing
- Because consumers prefer information from businesses directly
- Because consumers trust each other more than they do businesses (correct)
- Because it decreases customer satisfaction
What can be done to establish a brand as a trustworthy source of knowledge and information?
What can be done to establish a brand as a trustworthy source of knowledge and information?
- Provide accurate and helpful information (correct)
- Limiting access to product details
- Spread false claims about the product
- Avoid sharing any information with customers
Why is it important for businesses to include consumer-generated content on their website?
Why is it important for businesses to include consumer-generated content on their website?
What role does past interactions with a product or brand play in consumer decision-making?
What role does past interactions with a product or brand play in consumer decision-making?
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