Consumer Decision Making Process Quiz
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Questions and Answers

What is one of the strategies mentioned in the text to attract potential customers?

  • Create a funnel and plan out the types of content needed (correct)
  • Avoid customer reviews or testimonials on the website
  • Limit the information available to customers
  • Provide misleading information about the product

    • Why is word of mouth considered an important strategy for businesses?

  • Because it increases the cost of marketing
  • Because consumers prefer information from businesses directly
  • Because consumers trust each other more than they do businesses (correct)
  • Because it decreases customer satisfaction

    • What can be done to establish a brand as a trustworthy source of knowledge and information?

  • Provide accurate and helpful information (correct)
  • Limiting access to product details
  • Spread false claims about the product
  • Avoid sharing any information with customers

    • Why is it important for businesses to include consumer-generated content on their website?

    <p>Consumers trust each other more than they trust businesses</p> Signup and view all the answers

    What role does past interactions with a product or brand play in consumer decision-making?

    <p>It can influence consumer decisions positively or negatively</p> Signup and view all the answers

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