Learning Objectives Lecture Week 6 PDF

Learning Objectives 6.1 Define consumer behavior, and explain the purchase decision-making process. 6.2 Explain how internal factors influence consumers’ decision-making processes. 6.3 Show how situational factors and consumers’ relationships with other people influence consumer behavior. 6.4 Und...

Learning Objectives 6.1 Define consumer behavior, and explain the purchase decision-making process. 6.2 Explain how internal factors influence consumers’ decision-making processes. 6.3 Show how situational factors and consumers’ relationships with other people influence consumer behavior. 6.4 Understand the characteristics of business-to-business markets and how marketers classify business-to-business customers. 6.5 Identify and describe the different business purchase situations and the business buying decision process, including the use of e-commerce and social media. 6.6 Understand what prospective employers are looking for in an employee and how you can meet their needs, thus increasing your chances that employer will “buy” or hire you. Copyright © 2023 Pearson Education Ltd. All Rights Reserved.