Podcast
Questions and Answers
Which element of the adapted Shannon and Weaver model represents the originator of the message?
Which element of the adapted Shannon and Weaver model represents the originator of the message?
In the context of communication, what does the term 'Noise' refer to?
In the context of communication, what does the term 'Noise' refer to?
What is the primary focus of McLuhan's statement 'The Medium is the Message'?
What is the primary focus of McLuhan's statement 'The Medium is the Message'?
What is the role of 'Feedback' in the adapted Shannon and Weaver model?
What is the role of 'Feedback' in the adapted Shannon and Weaver model?
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Which of the following is NOT a component of the adapted Shannon and Weaver model?
Which of the following is NOT a component of the adapted Shannon and Weaver model?
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When analyzing communication channels, what is typically considered an indicator of a good channel?
When analyzing communication channels, what is typically considered an indicator of a good channel?
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In the context of the class activity about passing messages, what key concept was being demonstrated?
In the context of the class activity about passing messages, what key concept was being demonstrated?
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What aspect determines whether a source is reliable when finding information?
What aspect determines whether a source is reliable when finding information?
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What does the right channel imply in communication?
What does the right channel imply in communication?
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Which model addresses the components of communication, including communicator, message, and effect?
Which model addresses the components of communication, including communicator, message, and effect?
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What type of noise might be caused by physical barriers?
What type of noise might be caused by physical barriers?
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In the context of communication barriers, what is an example of emotive noise?
In the context of communication barriers, what is an example of emotive noise?
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Which aspect of the Adapted Shannon & Weaver Model involves the transformation of the message into a communicable format?
Which aspect of the Adapted Shannon & Weaver Model involves the transformation of the message into a communicable format?
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In the context of noisy communication, which example best illustrates verbal noise?
In the context of noisy communication, which example best illustrates verbal noise?
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How can a company effectively reduce noise in their advertisements?
How can a company effectively reduce noise in their advertisements?
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What is a primary function of feedback in communication?
What is a primary function of feedback in communication?
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Study Notes
McLuhan’s “The Medium is the Message”
- McLuhan's theory suggests that the medium of communication influences the message itself. The way a message is delivered impacts its meaning and perception. For example, the impact of watching a news story on television versus reading it in a newspaper.
- This theory highlights the power of the medium and how it can shape our understanding of the message.
The Lasswell Model of Communication
- This model focuses on five key elements of communication:
- Who? - Communicator/sender
- Says what? - Message
- In which channel? - Medium
- To whom? - Receiver
- With what effect? - Effect on the receiver
- It emphasizes the impact of communication on the receiver.
Adapted Shannon and Weaver Model
- This model includes eight elements of communication:
- Sender: The source of the message.
- Encoding: Transforming the message into a transmittable form.
- Message: The information transmitted.
- Channel: The medium used for transmission.
- Decoding: The receiver interpreting the message.
- Receiver: The intended recipient of the message.
- Feedback: The receiver's response to the message.
- Noise: Any interference that disrupts the communication process.
Finding Accurate Information and Choosing the Right Channel
- Questions to consider about finding accurate information:
- Where can you find accurate Information?
- Is each channel equally good for transferring a message?
- What makes a channel the right channel for communication?
- The right channel for communication should be known and expected by the receiver, trusted by the receiver, use the right code for the receiver, and follow legal requirements.
Barriers to Communication (Noise)
- Physical: External factors like noise, distractions, or distance.
- Physiological: Internal factors like illness, fatigue, or sensory disabilities.
- Emotional: Feelings, attitudes, and biases that affect communication.
- Attitude: Preconceived notions, prejudices, or lack of interest.
- Verbal/Nonverbal: Misinterpretations of verbal or nonverbal cues.
- Knowledge-based: Lack of understanding or shared knowledge.
- Technological: Issues with equipment or technology.
Examples of Noisy Communication
- Text Message: "Ease m8, soz, in dubz 4 w-e. CU l8 tomoz, aye. CK"
- Email: "Dear Sir or Madam, In absence of inconvenience, I would like to take the courtesy to extend my greetings to you in advance of this discourse. Kindly grant me the permission to request the possibility of your formal attendance in reception of my arrival a fortnight from today at your esteemed corporate premises. In advance permit me to send you cables of gratitude towards your kind consideration of my most humble request. With utmost respect and most sincere regards, Peter Hannigan."
Comparing Lasswell's Model to the Adapted Shannon and Weaver Model
- The Lasswell model focuses on the impact of communication on the receiver, while the Adapted Shannon and Weaver model provides a more comprehensive analysis of the communication process by including elements like encoding, decoding, and feedback.
Applying the Adapted Shannon and Weaver Model to a Website
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Craigslist: An example of how to apply the model to a real-life communication scenario. Consider the following:
- Sender: Craigslist company.
- Encoding: The way content is presented on the website.
- Message: Available products, services, and job postings.
- Channel: The website.
- Decoding: How users interpret the information.
- Receiver: The website users.
- Noise: Overwhelming amount of information, cluttered design, spam, etc.
- Feedback: User interactions, reviews, and ratings.
- By analyzing these elements, you can identify ways to improve the website and reduce noise for a better user experience.
- You can also use the model to analyze other real-life communication events, such as social media interactions, presentations, or even everyday conversations.
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Description
Explore key communication theories, including McLuhan's 'The Medium is the Message', the Lasswell Model, and the Shannon and Weaver Model. Understand how these theories shape our perception and delivery of messages. Ideal for students of communication studies, this quiz tests your knowledge on the impact of various communication models.
