Podcast
Questions and Answers
The Sapir-Whorf hypothesis suggests that reality shapes our language.
The Sapir-Whorf hypothesis suggests that reality shapes our language.
False
A sign is anything that can stand for something else.
A sign is anything that can stand for something else.
True
With which of the following metaphors for theory covered in Chapter 1 would Craig probably find most useful?
With which of the following metaphors for theory covered in Chapter 1 would Craig probably find most useful?
The Sapir-Whorf hypothesis claims that:
The Sapir-Whorf hypothesis claims that:
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How many distinct traditions of communication theory does Craig identify?
How many distinct traditions of communication theory does Craig identify?
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Which tradition built on the ideas of Karl Marx and the Frankfurt School?
Which tradition built on the ideas of Karl Marx and the Frankfurt School?
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The critical tradition is concerned with the way that language can be used to perpetuate power imbalances.
The critical tradition is concerned with the way that language can be used to perpetuate power imbalances.
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The __________ tradition of communication research epitomizes the objective perspective.
The __________ tradition of communication research epitomizes the objective perspective.
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The phenomenological tradition attempts to understand everyday life from the standpoint of the person who is living it.
The phenomenological tradition attempts to understand everyday life from the standpoint of the person who is living it.
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Of the traditions listed below, which is the most objective?
Of the traditions listed below, which is the most objective?
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The ____________________ tradition might analyze the way a politician uses metaphors to win support for his or her policy during a speech.
The ____________________ tradition might analyze the way a politician uses metaphors to win support for his or her policy during a speech.
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Which of the following traditions is the most interpretive?
Which of the following traditions is the most interpretive?
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The cybernetic tradition focuses chiefly on communication across the Internet.
The cybernetic tradition focuses chiefly on communication across the Internet.
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Bill Rawlins interviewed two women about their friendship. Because he worked from within the phenomenological tradition, what did he do to verify the accuracy of his report of the interview?
Bill Rawlins interviewed two women about their friendship. Because he worked from within the phenomenological tradition, what did he do to verify the accuracy of his report of the interview?
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A(n) __________ would take a pluralistic view, where all perspectives on truth could be legitimate in different ways.
A(n) __________ would take a pluralistic view, where all perspectives on truth could be legitimate in different ways.
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Which of the following companies is most clearly a member of the 'culture industries' critiqued by critical scholars?
Which of the following companies is most clearly a member of the 'culture industries' critiqued by critical scholars?
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Deanna researches how the meaning of the word 'freedom' has changed over time. With which tradition is Deanna probably most familiar?
Deanna researches how the meaning of the word 'freedom' has changed over time. With which tradition is Deanna probably most familiar?
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Which of the following concepts is most important to a scholar in the cybernetic tradition?
Which of the following concepts is most important to a scholar in the cybernetic tradition?
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Griffin, Ledbetter, and Sparks suggest adding which of the following as an eighth tradition?
Griffin, Ledbetter, and Sparks suggest adding which of the following as an eighth tradition?
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Which of the following traditions is most ancient, dating back to Greco-Roman scholars such as Aristotle and Cicero?
Which of the following traditions is most ancient, dating back to Greco-Roman scholars such as Aristotle and Cicero?
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Study Notes
Language and Reality
- The Sapir-Whorf hypothesis posits that the structure of a language influences thought and behavior.
- A sign is defined as anything that can represent something else.
Communication Theories
- Craig identifies seven distinct traditions of communication theory.
- The critical tradition critiques how language can reinforce power dynamics.
- The socio-psychological tradition emphasizes an objective approach to communication research.
Traditions of Communication Research
- The phenomenological tradition seeks to understand individual experiences from the person's perspective.
- The cybernetic tradition is characterized by a focus on feedback mechanisms and systems dynamics.
- Rhetorical tradition analyzes language, such as metaphor use, in persuasive contexts.
Interpretive and Objective Perspectives
- The critical tradition is the most interpretive, while the cybernetic tradition ranks as the most objective.
- A pragmatist tradition accepts multiple views of truth as equally valid.
Research Methods
- In phenomenological studies, accuracy of findings can be verified by having participants review research reports.
- Deanna's research on "freedom" aligns with the semiotic tradition, which studies the evolution of meanings over time.
Key Scholars and Companies
- Disney is identified as a prominent entity critiqued by critical scholars for its role in culture industries.
- Griffin, Ledbetter, and Sparks propose adding the ethical tradition as an eighth communication theory.
Historical Context
- The rhetorical tradition is the most ancient, tracing back to scholars such as Aristotle and Cicero, emphasizing the art of persuasion.
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Description
Explore various communication theories, including the Sapir-Whorf hypothesis and Craig's seven traditions of communication. This quiz delves into how language influences thought, the critical and socio-psychological traditions, and the interpretive and objective perspectives in communication research.
