Questions and Answers
The Sapir-Whorf hypothesis suggests that reality shapes our language.
False
A sign is anything that can stand for something else.
True
With which of the following metaphors for theory covered in Chapter 1 would Craig probably find most useful?
The Sapir-Whorf hypothesis claims that:
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How many distinct traditions of communication theory does Craig identify?
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Which tradition built on the ideas of Karl Marx and the Frankfurt School?
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The critical tradition is concerned with the way that language can be used to perpetuate power imbalances.
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The __________ tradition of communication research epitomizes the objective perspective.
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The phenomenological tradition attempts to understand everyday life from the standpoint of the person who is living it.
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Of the traditions listed below, which is the most objective?
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The ____________________ tradition might analyze the way a politician uses metaphors to win support for his or her policy during a speech.
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Which of the following traditions is the most interpretive?
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The cybernetic tradition focuses chiefly on communication across the Internet.
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Bill Rawlins interviewed two women about their friendship. Because he worked from within the phenomenological tradition, what did he do to verify the accuracy of his report of the interview?
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A(n) __________ would take a pluralistic view, where all perspectives on truth could be legitimate in different ways.
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Which of the following companies is most clearly a member of the 'culture industries' critiqued by critical scholars?
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Deanna researches how the meaning of the word 'freedom' has changed over time. With which tradition is Deanna probably most familiar?
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Which of the following concepts is most important to a scholar in the cybernetic tradition?
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Griffin, Ledbetter, and Sparks suggest adding which of the following as an eighth tradition?
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Which of the following traditions is most ancient, dating back to Greco-Roman scholars such as Aristotle and Cicero?
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Study Notes
Language and Reality
- The Sapir-Whorf hypothesis posits that the structure of a language influences thought and behavior.
- A sign is defined as anything that can represent something else.
Communication Theories
- Craig identifies seven distinct traditions of communication theory.
- The critical tradition critiques how language can reinforce power dynamics.
- The socio-psychological tradition emphasizes an objective approach to communication research.
Traditions of Communication Research
- The phenomenological tradition seeks to understand individual experiences from the person's perspective.
- The cybernetic tradition is characterized by a focus on feedback mechanisms and systems dynamics.
- Rhetorical tradition analyzes language, such as metaphor use, in persuasive contexts.
Interpretive and Objective Perspectives
- The critical tradition is the most interpretive, while the cybernetic tradition ranks as the most objective.
- A pragmatist tradition accepts multiple views of truth as equally valid.
Research Methods
- In phenomenological studies, accuracy of findings can be verified by having participants review research reports.
- Deanna's research on "freedom" aligns with the semiotic tradition, which studies the evolution of meanings over time.
Key Scholars and Companies
- Disney is identified as a prominent entity critiqued by critical scholars for its role in culture industries.
- Griffin, Ledbetter, and Sparks propose adding the ethical tradition as an eighth communication theory.
Historical Context
- The rhetorical tradition is the most ancient, tracing back to scholars such as Aristotle and Cicero, emphasizing the art of persuasion.
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Description
Explore various communication theories, including the Sapir-Whorf hypothesis and Craig's seven traditions of communication. This quiz delves into how language influences thought, the critical and socio-psychological traditions, and the interpretive and objective perspectives in communication research.
