Communication Models: Aristotle and Lasswell

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Questions and Answers

What is a key characteristic of Aristotle's Communication Model?

  • It provides a two-way communication channel.
  • It includes feedback mechanisms.
  • It focuses on the message's effect on the audience.
  • It emphasizes the speaker's role. (correct)

Which of the following models includes the element of noise in its diagram?

  • Aristotle's Model
  • Berlo's SMCR Model
  • Lasswell's Model
  • Shannon & Weaver Model (correct)

What disadvantage is shared by both Lasswell's Model and Berlo's SMCR Model?

  • They do not account for feedback or noise. (correct)
  • They focus solely on the effect of the message.
  • They are both linear models.
  • They do not define communication channels clearly.

In Berlo's SMCR Model, which component represents the origin of a message?

<p>Source (C)</p> Signup and view all the answers

Which model describes communication with the phrase 'Who says What, in Which channel, to Whom, and with What effect'?

<p>Lasswell's Model (D)</p> Signup and view all the answers

What example illustrates the Shannon & Weaver Model effectively?

<p>A phone call with bad reception. (A)</p> Signup and view all the answers

Which model is known for breaking down communication into four distinct components?

<p>Berlo's SMCR Model (C)</p> Signup and view all the answers

What is a significant advantage of Lasswell's Model?

<p>It shows the effect of the message. (C)</p> Signup and view all the answers

Which of the following disadvantages applies to Aristotle's Communication Model?

<p>It is a one-way communication model. (D)</p> Signup and view all the answers

Which component of Shannon & Weaver's Model is primarily concerned with the interference of external factors?

<p>Channel (D)</p> Signup and view all the answers

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Study Notes

Aristotle's Communication Model

  • Emphasizes the relationship between the speaker, message, and audience.
  • Diagram representation: Speaker → Message → Audience.
  • Advantages include clarity and simplicity, highlighting the speaker's importance in communication.
  • Disadvantages are its one-way nature and lack of feedback mechanisms.
  • Example: A politician delivering a speech aimed at swaying voter opinions.

Lasswell's Model

  • Defines communication with the formula: "Who says What, in Which channel, to Whom, and with What effect."
  • Diagram representation: Who → What → Channel → Whom → Effect.
  • Advantages stem from its straightforwardness and demonstration of message impact.
  • Disadvantages include omission of feedback loops and noise interference in communication.
  • Example: A television advertisement (Who) marketing a product (What) on TV (Channel) directed at consumers (Whom) to boost sales (Effect).

Shannon & Weaver Model

  • Centers on the transmission of information while considering noise as an interference factor.
  • Diagram representation: Sender → Encoder → Channel (Noise) → Decoder → Receiver.
  • Advantages include illustrating how noise can disrupt communication.
  • Disadvantages relate to its linear structure and lack of feedback elements.
  • Example: A phone conversation hampered by poor reception (Noise) leading to misunderstandings.

Berlo's SMCR Model

  • Breaks down communication into four components: Source, Message, Channel, and Receiver.
  • Diagram representation: Source → Message → Channel → Receiver.
  • Advantages focus on the distinct elements involved in the communication process.
  • Disadvantages highlight the absence of feedback and noise considerations.
  • Example: A teacher (Source) delivering a lecture (Message) using a PowerPoint presentation (Channel) to students (Receiver).

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