18 Questions
What term is used to describe the French meaning 'everything within a frame' in the context of media content?
Mise en scene
Which color is typically associated with nature or sickness in the context of media content?
Green
What does the term 'new radio' refer to in the context of media content?
Podcast
Which type of content creation allows for real-time sharing of ideas and creations?
Live streaming
What type of codes in media texts refer to the equipment used to tell a story through camera techniques, framing, and lighting?
Technical codes
In the context of media content, what does the term 'setting' specifically refer to?
Time and place of the narrative
Which of the following is NOT a common camera angle used in filmmaking?
Reverse shot
Which of these is NOT a key component of the formal written language used in media products?
Color palette
Which of the following is the BEST definition of plagiarism?
Closely imitating the language and thoughts of another author without authorization
Which of these is NOT a common form convention in media products?
Consistent color grading
Which of the following is the BEST definition of phishing?
Cybercrime where a target is contacted by someone posing as a legitimate institution
Which of these is the MOST important function of lighting in filmmaking?
To highlight specific elements of the scene
According to McLuhan's classification of communication periods, which age is characterized by the invention of the printing press and mass production of written text?
Print Age
What is the primary role of the receiver in the communication process?
To analyze and interpret the message from the source
What does the term interference or noise refer to in the context of communication?
Anything that blocks or changes the intended meaning of the message
Which of the following is not a characteristic of traditional media, according to the given information?
Instant communication
According to McLuhan, what is the phenomenon called when instant communication creates a global interconnectedness, where everyone knows everyone else's business?
Global village
Which of the following best describes the concept of feedback in the communication process?
The receiver's response to the source, intentionally or unintentionally
Study Notes
Media Content and Delivery Modes
- Media content refers to the idea or message delivered to the audience
- Live streaming allows creators to share ideas in real-time
- Webinars create a virtual room for seminars, training, lectures, and discussions
- Podcasts are audio programs delivered in digital format, also known as "new radio"
- Infographics present information and data in a visual format
- E-books are electronic versions of printed books
Social and Technical Codes
- Symbolic codes are social in nature
- Technical codes involve equipment use to tell a story in a media text
- Camera techniques include camerawork, framing, lightning, and more
- Camera angles include eye level, low angle, high angle, hip level, knee level, ground level, shoulder level, Dutch level, over head, and aerial shots
- Lighting is the manipulation of natural or artificial light to highlight specific elements of the scene
Storytelling and Audio
- Story conventions involve common narrative structures and understanding in storytelling
- Genre conventions involve the use of tropes, characters, setting, or themes in a particular medium
- Audio involves the expressive or naturalistic use of sound
Language and Conventions
- Witten codes involve formal written language used in media products
- Form conventions are the expected ways media codes are arranged
- Story conventions involve common narrative structures and understanding in storytelling
Copyright and Plagiarism
- Copyright is a legal device authorizing the creator of a work to publish and sell it
- Plagiarism involves using another author's language and thoughts without authorization
Communication and Feedback
- The receiver receives the message from the source, analyzing and interpreting it
- Feedback occurs when the receiver responds to the source, intentionally or unintentionally
- Environment includes the atmosphere, physical and psychological, where an individual sends and receives messages
- Context involves the communication interaction, involving setting, scene, and expectations of the individuals involved
- Interference or noise blocks or changes the source's intended meaning of the message
McLuhan's Eras of Communication
- Tribal Age: early human ancestors relied on a sense of survival
- Literacy Age: humans discovered the concept of alphabet and learned to read and comprehend
- Print Age: the invention of the printing press led to mass production of written text
- Electronic Age: instant communication, reverting to sound and touch, originating from Samuel Morse's telegraph, leading to devices like telephones, cell phones, and the internet, creating a "global village"
Test your knowledge on the key components of the communication process such as receiver, feedback, environment, context, and interference. Understand how these elements play a role in effective communication.
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