Questions and Answers
What is the meaning of the Latin word 'communicare'?
To share or to divide out
In communication, who are the two main actors that work together?
Sender and receiver
Which type of communication happens through sign, symbols, colors, gestures, and body languages?
Nonverbal communication
What does written communication mainly involve?
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Which element of communication refers to the response that the sender wanted the receiver to have?
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What is the term for communication that happens through word of mouth, spoken words, and conversations?
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What is the main focus of technology literacy?
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What is a key aspect of responsible use of media and information in the 21st century?
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Which age is characterized by the harnessing of electricity and the emergence of long-distance communication efficiency?
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What distinguishes the New (Digital) Age from the previous ages mentioned in the text?
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In which age did people primarily rely on the power of streams and develop machine tools?
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What distinguishes media in the 21st century from its traditional role?
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Which communication model emphasizes the relationship between surroundings, responses, and the communication process?
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In David Berlo’s communication model, which of the following is NOT one of the elements influencing communicators?
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Which communication model emphasizes the effective communication between sender and receiver?
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According to Mcquail's book, what is a model in the context of mass communication?
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Which element is highlighted by media literacy?
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What aspect of communication does the Osgood-Schramm's communication model emphasize?
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Study Notes
Communication
- Communication originates from the Latin word "communicare," meaning to share or divide out.
- It is a process of sharing ideas and opinions to gain common understanding between persons through various channels.
Types of Communication
- Verbal communication: occurs through verbal, vocal, or written words, conveying a message.
- Non-verbal communication: occurs without spoken words, conversation, or written languages, using signs, symbols, colors, gestures, body languages, or facial expressions.
- Verbal communication has two sub-types: oral communication (through spoken words, conversations) and written communication (through written words or signs).
Communication Model
- The communication model consists of:
- Source (sender)
- Message
- Medium
- Receiver
- Effect
- Feedback
- Noise (or barriers)
Elements of Communication
- Sender
- Message
- Receiver
- Medium
- Feedback
Communication Models
- Laswell's communication model: SMMRE
- Shannon Weaver's communication model: SENDRF
- Osgood-Schramm's communication model: EID-M-DIE (circular model)
- Westley and Maclean's communication model: considers surroundings, responses, and communication process
- David Berlo's communication model: SMCR (affects how communicators are influenced)
Communication Skills
- Knowledge
- Attitudes
- Social system
- Media and information literacy (necessary skills for interacting with different media platforms and accessing information globally)
Media and Information Literacy
- Media literacy: understanding media functions
- Information literacy: acquiring data or facts related to media information
- Technology literacy: skill of manipulating technology independently or with assistance
Responsible Use of Media and Information
- Ensure personal information safety
- Get permission
- Think before you click
- Keep your password safe
- Spread positivity
Evolution of Media
- Pre-industrial age (before 1700): cave paintings, clay tablets, papyrus
- Industrial age (1700-1930): telegraph, typewriter, telephone, printing press for mass production
- Electronic age (1930-1980): transistor radio, television, mainframe computer, old and LCD projector
- New (digital) age (1990-2000): use of microelectronics, internet, portable laptop, Friendster, internet explorer, Skype, Google, smart phones, digital technology
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