T or F Marketing exam
24 Questions
6 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

in business, the cost of physical distribution is surpassed only by the cost of labor 

False

intermodal, transportation, combines two or more transportation mode to maximize the advantage of each

True

The federal aviation administration, regulates air, freight charges 

False

A contract carrier does not have to publishes freight, rates because it negotiate fees with customer

<p>False</p> Signup and view all the answers

 shipping between Seattle, Washington and Los Angeles California is called intracoastal shipping 

<p>False</p> Signup and view all the answers

A national chain engages in centralized buying in order to save money, and present a unified image to its customers 

<p>True</p> Signup and view all the answers

extra dating is used to encourage a buyer to purchase new merchandise 

<p>True</p> Signup and view all the answers

although a purchasing manager carries out the specifics of the master production schedule, other people create that schedule without the managers input 

<p>False</p> Signup and view all the answers

retailers often demand that products have a universal product code because the code save the retailers time 

<p>True</p> Signup and view all the answers

A company’s profit is equal to its return on investment 

<p>False</p> Signup and view all the answers

bartering involves the exchange of goods or services, for a mutually agreed on amount of money 

<p>False</p> Signup and view all the answers

some companies have products which features are very similar to the products of their competitors. Such companies can successfully complete by adding place utility to there products.

<p>True</p> Signup and view all the answers

retailers who are in business and states with minimum price laws are prohibited from using the loss leader technique to attract customers 

<p>True</p> Signup and view all the answers

The practice of punishing retailers was outlawed in the Robinson Patman act of 1975 

<p>False</p> Signup and view all the answers

E tailing has increased the popularity of flexible pricing

<p>True</p> Signup and view all the answers

penetration pricing encourages volume sales, which increases companies profit margin, but also increases fixed cost

<p>False</p> Signup and view all the answers

outdated technology in the US may be in the growth stage and other global markets

<p>True</p> Signup and view all the answers

it is not possible to set a price too low, because the target market will always be attracted to low cost items 

<p>False</p> Signup and view all the answers

very little price changes will be made for products introduced with skimming prices 

<p>False</p> Signup and view all the answers

A retailer who discounted items retail price also reduces his or her markup on the item 

<p>True</p> Signup and view all the answers

businesses generally use employee discounts in order to justify paying employees a lower wage 

<p>False</p> Signup and view all the answers

some discounts actually help a business receive its invoice payments more quickly

<p>True</p> Signup and view all the answers

in order to determine the percentage of a promotional discount, one multiplies the dollar discount by the original price 

<p>False</p> Signup and view all the answers

Trade discounts are based on the manufacturers price to the wholesaler or retailer

<p>False</p> Signup and view all the answers

Use Quizgecko on...
Browser
Browser