Marketing Chapter 5: Service Distribution Strategies

Play an AI-generated podcast conversation about this lesson

What are the four key questions that form the foundation of a service distribution strategy?

How? What? When? Where?

Who? What? How? When?

When? Where? How? What?

What? How? Where? When? (correct)

What is one of the main options for distributing services?

Through public relations

Through personal selling

Through electronic channels (correct)

Through intermediaries

What is one factor that determines extended operating hours for a service facility?

Competition in the market

Employee availability

Government regulations

Customer demand (correct)

What are the three interrelated flows that address the question of what is being distributed?

Information and promotion flow, and one other Signup and view all the answers

What is the role of intermediaries in service distribution?

To facilitate service distribution Signup and view all the answers

What is an important consideration when deciding on the location of a service facility?

Strategic location considerations Signup and view all the answers

What is one of the innovative location strategies for service facilities?

Automated kiosks in self-service machines Signup and view all the answers

What determines the opening hours of a service facility?

Customer needs and wants, economics of opening hours, and other factors Signup and view all the answers

Why are modern buildings designed to be multipurpose?

To provide a variety of services to customers Signup and view all the answers

What is one of the benefits of separating the front and back stages of a service operation?

No clear answer based on the provided text Signup and view all the answers

What encourages extended operating hours for a service facility?

Pressure from consumers, changes in legislation, and economic incentives Signup and view all the answers

Why are automated self-service facilities useful?

They provide 24/7 service to customers Signup and view all the answers

What do consumers consider a key driver of channel choice?

Convenient times and easy access to information Signup and view all the answers

What is an advantage of using personal channels for complex services?

Reduced perceived risk Signup and view all the answers

Why do individuals with greater confidence in a service prefer impersonal channels?

They are more convenient Signup and view all the answers

What is essential for the successful delivery of a service through multiple channels?

Channel integration Signup and view all the answers

What are consumers now using in addition to traditional channels?

Smart devices Signup and view all the answers

What varies among customers according to their channel preferences?

Channel preferences Signup and view all the answers

What is the primary objective of the product flow in service distribution?

To reach an agreement on the service features and configuration Signup and view all the answers

Which type of service requires physical facilities for delivery?

People processing services Signup and view all the answers

What is a key factor in determining the distribution strategy for a service?

Customer preferences Signup and view all the answers

What is an example of a service that can be distributed via electronic channels?

Internet banking Signup and view all the answers

Why is convenience of service factory locations important?

Because the customer has to be physically present Signup and view all the answers

What is the primary advantage of distributing services remotely?

Increased convenience for customers Signup and view all the answers

What is a primary function of intermediaries in the delivery of services?

To add reach and generate business for the service provider Signup and view all the answers

What is a key benefit of franchising as a distribution strategy?

Achieving a larger size with a more recognizable brand name Signup and view all the answers

What is a characteristic of a successful franchisor-franchisee relationship?

A cooperative relationship with the franchisee Signup and view all the answers

What is a benefit of using alternative sales channels in the hospitality industry?

Offering different benefits and costs to customers Signup and view all the answers

What is a key factor in the success of franchise operations?

Providing accurate and realistic information about expected characteristics of franchise operations Signup and view all the answers

What is a key advantage of franchising as a distribution strategy in services?

Having a larger size with a more recognizable brand name Signup and view all the answers