Podcast
Questions and Answers
What are the four key questions that form the foundation of a service distribution strategy?
What are the four key questions that form the foundation of a service distribution strategy?
- How? What? When? Where?
- Who? What? How? When?
- When? Where? How? What?
- What? How? Where? When? (correct)
What is one of the main options for distributing services?
What is one of the main options for distributing services?
- Through public relations
- Through personal selling
- Through electronic channels (correct)
- Through intermediaries
What is one factor that determines extended operating hours for a service facility?
What is one factor that determines extended operating hours for a service facility?
- Competition in the market
- Employee availability
- Government regulations
- Customer demand (correct)
What are the three interrelated flows that address the question of what is being distributed?
What are the three interrelated flows that address the question of what is being distributed?
What is the role of intermediaries in service distribution?
What is the role of intermediaries in service distribution?
What is an important consideration when deciding on the location of a service facility?
What is an important consideration when deciding on the location of a service facility?
What is one of the innovative location strategies for service facilities?
What is one of the innovative location strategies for service facilities?
What determines the opening hours of a service facility?
What determines the opening hours of a service facility?
Why are modern buildings designed to be multipurpose?
Why are modern buildings designed to be multipurpose?
What is one of the benefits of separating the front and back stages of a service operation?
What is one of the benefits of separating the front and back stages of a service operation?
What encourages extended operating hours for a service facility?
What encourages extended operating hours for a service facility?
Why are automated self-service facilities useful?
Why are automated self-service facilities useful?
What do consumers consider a key driver of channel choice?
What do consumers consider a key driver of channel choice?
What is an advantage of using personal channels for complex services?
What is an advantage of using personal channels for complex services?
Why do individuals with greater confidence in a service prefer impersonal channels?
Why do individuals with greater confidence in a service prefer impersonal channels?
What is essential for the successful delivery of a service through multiple channels?
What is essential for the successful delivery of a service through multiple channels?
What are consumers now using in addition to traditional channels?
What are consumers now using in addition to traditional channels?
What varies among customers according to their channel preferences?
What varies among customers according to their channel preferences?
What is the primary objective of the product flow in service distribution?
What is the primary objective of the product flow in service distribution?
Which type of service requires physical facilities for delivery?
Which type of service requires physical facilities for delivery?
What is a key factor in determining the distribution strategy for a service?
What is a key factor in determining the distribution strategy for a service?
What is an example of a service that can be distributed via electronic channels?
What is an example of a service that can be distributed via electronic channels?
Why is convenience of service factory locations important?
Why is convenience of service factory locations important?
What is the primary advantage of distributing services remotely?
What is the primary advantage of distributing services remotely?
What is a primary function of intermediaries in the delivery of services?
What is a primary function of intermediaries in the delivery of services?
What is a key benefit of franchising as a distribution strategy?
What is a key benefit of franchising as a distribution strategy?
What is a characteristic of a successful franchisor-franchisee relationship?
What is a characteristic of a successful franchisor-franchisee relationship?
What is a benefit of using alternative sales channels in the hospitality industry?
What is a benefit of using alternative sales channels in the hospitality industry?
What is a key factor in the success of franchise operations?
What is a key factor in the success of franchise operations?
What is a key advantage of franchising as a distribution strategy in services?
What is a key advantage of franchising as a distribution strategy in services?
