Podcast
Questions and Answers
Which of the following is a base for service delivery of a product?
Which of the following is a base for service delivery of a product?
Which element is a part of the physical distribution subsystems?
Which element is a part of the physical distribution subsystems?
Which characteristic is essential for trained staff?
Which characteristic is essential for trained staff?
Which of the following is a reason to reposition a product in the market?
Which of the following is a reason to reposition a product in the market?
Signup and view all the answers
What is the role of warehousing in physical distribution subsystems?
What is the role of warehousing in physical distribution subsystems?
Signup and view all the answers
Which of the following is a factor that should be considered before repositioning a product?
Which of the following is a factor that should be considered before repositioning a product?
Signup and view all the answers
Which type of consumer product is a 'funeral cover' classified under?
Which type of consumer product is a 'funeral cover' classified under?
Signup and view all the answers
Which one is NOT one of the seven features of a strong brand name?
Which one is NOT one of the seven features of a strong brand name?
Signup and view all the answers
What factor involves research and technology when influencing brand repositioning?
What factor involves research and technology when influencing brand repositioning?
Signup and view all the answers
What type of consumer product is 'furniture' considered?
What type of consumer product is 'furniture' considered?
Signup and view all the answers
Which of the following factors affects customer behaviour?
Which of the following factors affects customer behaviour?
Signup and view all the answers
Study Notes
Service Delivery of a Product
- Delivery is a key aspect of service delivery
- Installation is another important service offered
- Customer training is provided to ensure effective use of the product
- Consulting services are available to customers
- Repair services are offered to maintain the product
- Miscellaneous services are also provided to support customers
Physical Distribution Subsystems
- Warehousing is a crucial element of physical distribution
- Materials handling and packaging are important for efficient storage and transportation
- Inventory control is essential to manage stock levels
- Order processing is a critical step in fulfilling customer requests
- Transportation is necessary for delivering products to customers
Characteristics of Trained Staff
- Communication is a key trait of trained staff
- Competence is essential for effective service delivery
- Credibility builds trust with customers
- Courtesy is critical for customer satisfaction
- Responsiveness ensures timely support
- Reliability is vital for building long-term relationships
Repositioning a Product
- Repositioning may be necessary due to incorrect initial positioning
- Competitors positioning nearby may require repositioning
- Changes in customer taste and preference may necessitate repositioning
- New opportunities arising from research and technology may require repositioning
Factors to Consider Before Repositioning
- Ability to manufacture a desired product is a crucial factor
- Ability to market at a desired price is essential
- Cost of repositioning must be considered
- Potential income of the product at the new position must be estimated
Consumer Products and Brand Positioning
- Convenience products are easy to purchase and use, e.g. chocolate
- Unsought products are not initially sought by customers, e.g. funeral cover
- Shopping products require comparison and evaluation, e.g. furniture
- Specialty products are unique and often expensive, e.g. designer glasses
Strong Brand Name
- A strong brand name should be easy to pronounce and recognize
- A strong brand name should be short and unique
- A strong brand name should have positive connotations
- A strong brand name should describe the product or its benefits
- A strong brand name should have legacy protection and reinforce desired product image
Factors Affecting Customer Behaviour
- Competition affects customer behaviour
- Convenience influences customer purchasing decisions
- Credit availability affects customer purchasing power
- Country of origin affects customer perceptions
- Personal factors, such as demographics, influence customer behaviour
Factors Influencing Brand Repositioning
- Changes in customers' taste and preferences drive repositioning
- New opportunities arising from research and technology require repositioning
- Research and technology advancements can lead to repositioning
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the key elements of service delivery, physical distribution subsystems, and characteristics of trained staff in marketing. This quiz covers the essential concepts of marketing mix.
