18 Questions
What is the primary goal of analyzing user responses?
To identify trends and commonalities
How does Carla analyze her results?
By using distinguishing colors to represent positive and negative trends
What is the purpose of mapping trends to solutions?
To identify areas for improvement
What is the primary benefit of color coding user responses?
It helps identify patterns and trends in user feedback
What is the final step in analyzing user feedback?
Mapping trends to solutions
Why is it important to involve team members in mapping trends to solutions?
To get their input on potential solutions
What is the primary focus of Carla's analysis?
Understanding the needs of junior sales assistants
What is the purpose of identifying commonalities and trends in user feedback?
To identify areas for improvement
What is the benefit of using color coding in Carla's analysis?
It helps identify trends and commonalities
What is the ultimate goal of Carla's analysis?
To identify areas for improvement and create recommendations for change
What is the primary goal of collating your results?
To identify trends and commonalities
Why is it important to use a spreadsheet to organize your results?
To easily scan your results for trends and differences
What is the benefit of sharing your spreadsheet with other team members?
To facilitate collaboration and sharing of insights
What should you look for when scanning your spreadsheet?
Both overall consensus and differences in responses
What is the outcome of collating your results?
A clear understanding of trends and commonalities
What is the benefit of using a spreadsheet template?
It provides a guide for organizing your data
What is the primary goal of analyzing your results?
To identify trends and commonalities
What is the outcome of analyzing your results?
A clear understanding of trends and commonalities
Study Notes
Analyzing Your Findings
- The goal of analyzing findings is to identify trends, commonalities, and differences across user responses.
- A spreadsheet is recommended to organize and scan through the data, making it easy to identify patterns and share with team members.
Collating Your Results
- Review notes from the interviews and verify any unclear points with the session recordings.
- Combine notes from all users into a spreadsheet to analyze overall responses.
- Check for both consensus and differences in responses from user to user.
Working with Your Data Spreadsheet
- Use a spreadsheet to identify trends, commonalities, and differences in user responses.
- Color-code responses based on sentiment (e.g., green for positive, red for negative, yellow for unsure) to facilitate analysis.
- Look for commonalities and trends in user responses, such as frequently mentioned words, sentiments, or ideas.
Mapping Solutions to Your Research
- Map the trends, commonalities, and differences to potential solutions and recommendations.
- Identify clear groupings of feedback that point to a solution and sync with team members to discuss potential solutions.
- Use the mapped solutions to build a story with clear recommendations.
Example Analysis
- Carla's analysis revealed trends, commonalities, and differences in user responses, including:
- Junior sales assistants' need for quick access to product information and easily digestible product details.
- The importance of building the product for junior sales assistants first, then adding functionality for senior sales assistants.
- Concerns about the product being a distraction on the shop floor.
- Carla used color-coding to identify trends and patterns in her data, including:
- Orange: Time/Busy
- Purple: Information availability
- Blue: Product needs more description and photos/images
- Bolded Text: Suggestions from participants, additional fields needed, and more images.
Learn how to organize and analyze data to identify trends, commonalities, and differences. This module covers collating results and finding patterns in user research.
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