UX Research Basics - Analyze Your Findings

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Questions and Answers

What is the primary goal of analyzing user responses?

To prove a hypothesis about user behavior

To identify trends and commonalities (correct)

To ignore negative feedback

To create a visually appealing spreadsheet

How does Carla analyze her results?

By reading each response individually

By using distinguishing colors to represent positive and negative trends (correct)

By counting the number of responses

By ignoring responses with negative sentiment

What is the purpose of mapping trends to solutions?

To delay taking action on user feedback

To prove a point about user behavior

To create a report about user feedback

To identify areas for improvement (correct)

What is the primary benefit of color coding user responses?

It helps identify patterns and trends in user feedback Signup and view all the answers

What is the final step in analyzing user feedback?

Mapping trends to solutions Signup and view all the answers

Why is it important to involve team members in mapping trends to solutions?

To get their input on potential solutions Signup and view all the answers

What is the primary focus of Carla's analysis?

Understanding the needs of junior sales assistants Signup and view all the answers

What is the purpose of identifying commonalities and trends in user feedback?

To identify areas for improvement Signup and view all the answers

What is the benefit of using color coding in Carla's analysis?

It helps identify trends and commonalities Signup and view all the answers

What is the ultimate goal of Carla's analysis?

To identify areas for improvement and create recommendations for change Signup and view all the answers

What is the primary goal of collating your results?

To identify trends and commonalities Signup and view all the answers

Why is it important to use a spreadsheet to organize your results?

To easily scan your results for trends and differences Signup and view all the answers

What is the benefit of sharing your spreadsheet with other team members?

To facilitate collaboration and sharing of insights Signup and view all the answers

What should you look for when scanning your spreadsheet?

Both overall consensus and differences in responses Signup and view all the answers

What is the outcome of collating your results?

A clear understanding of trends and commonalities Signup and view all the answers

What is the benefit of using a spreadsheet template?

It provides a guide for organizing your data Signup and view all the answers

What is the primary goal of analyzing your results?

To identify trends and commonalities Signup and view all the answers

What is the outcome of analyzing your results?

A clear understanding of trends and commonalities Signup and view all the answers

Study Notes

Analyzing Your Findings

The goal of analyzing findings is to identify trends, commonalities, and differences across user responses.
A spreadsheet is recommended to organize and scan through the data, making it easy to identify patterns and share with team members.

Collating Your Results

Review notes from the interviews and verify any unclear points with the session recordings.
Combine notes from all users into a spreadsheet to analyze overall responses.
Check for both consensus and differences in responses from user to user.

Working with Your Data Spreadsheet

Use a spreadsheet to identify trends, commonalities, and differences in user responses.
Color-code responses based on sentiment (e.g., green for positive, red for negative, yellow for unsure) to facilitate analysis.
Look for commonalities and trends in user responses, such as frequently mentioned words, sentiments, or ideas.

Mapping Solutions to Your Research

Map the trends, commonalities, and differences to potential solutions and recommendations.
Identify clear groupings of feedback that point to a solution and sync with team members to discuss potential solutions.
Use the mapped solutions to build a story with clear recommendations.

Example Analysis

Carla's analysis revealed trends, commonalities, and differences in user responses, including:
- Junior sales assistants' need for quick access to product information and easily digestible product details.
- The importance of building the product for junior sales assistants first, then adding functionality for senior sales assistants.
- Concerns about the product being a distraction on the shop floor.
Carla used color-coding to identify trends and patterns in her data, including:
- Orange: Time/Busy
- Purple: Information availability
- Blue: Product needs more description and photos/images
- Bolded Text: Suggestions from participants, additional fields needed, and more images.

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Description

Learn how to organize and analyze data to identify trends, commonalities, and differences. This module covers collating results and finding patterns in user research.