Affective Turn in Digital Society Quiz

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Questions and Answers

What does the term 'affective turn' refer to?

The growing awareness of feelings and emotions in society and culture.

What are some of the key concepts used to understand the emotional aspects of digital society?

Stickiness, grab, and resonance.

Mediation and emotions.

Flaming, trolling and hate speech.

All of the above. (correct)

What does 'actor-network theory' suggest regarding affect?

Actor-network theory suggests that all subjects, including humans and nonhumans, become what they are through their connections with other subjects. This theory also suggests that networks generate friction, which in turn generates affect, feelings, and emotions.

What key distinction does Zizi Papacharissi make between 'affect', 'feelings', and 'emotions'?

Papacharissi states that 'affect' is an experience of intensity that can often be unconscious, 'feelings' are personal experiences of affect, and 'emotions' are socially communicated feelings. Signup and view all the answers

Sara Ahmed's concept of 'stickiness' focuses on the presence of negative emotions on social media platforms.

False Signup and view all the answers

What does Paasonen argue regarding 'negative affect' in digital society?

Paasonen argues that mixed and negative affect exists online and that internet spaces can be unsettling and have unexpected qualities. She highlights the presence of ambiguous ways in which memes or cat pictures can be used, demonstrating the complexities of how emotions are activated and expressed online. Signup and view all the answers

According to Paasonen, how can digital society motivate a person to engage with online content?

Paasonen argues that interactions in digital society are driven by a search for intensity, which is what motivates users of digital tools and platforms to move between sites, networks, and discussions. Signup and view all the answers

What does the text suggest are some of the dangers of 'flaming'?

The text suggests that 'flaming' can lead to hostility escalating faster online than in face-to-face situations, as it can be more easily escalated in the context of anonymous online spaces. Signup and view all the answers

What does the argument 'the long tail' suggest?

The argument 'the long tail' suggests that small things will survive more easily in a digital society because of the networked multitude of people and interests. Signup and view all the answers

According to the chapter, what is 'trolling', and how does it differ from 'flaming'?

Trolling involves posting opinions that one does not hold, while flaming involves expressing hostility and aggression. Signup and view all the answers

What does Paasonen argue regarding the role of 'cuteness' in digital society?

Paasonen suggests that 'cuteness' has become a powerful cultural medium, and that cute cats can be used as a metaphor for user-generated, day-to-day content. Signup and view all the answers

What is the 'Matthew effect', and how does it apply to digital spaces?

The Matthew effect suggests that recognition of already recognized contributions builds stronger, while less recognized contributions remain low. In the context of the internet, this principle suggests that popular websites tend to attract more links and become more popular, while less popular websites remain less visible and influential. Signup and view all the answers

What is the 'second-level digital divide'?

The second-level digital divide refers to the difference between people who have access to and use the internet but have different levels of skill in using it. Signup and view all the answers

What is 'digital citizenship'?

Digital citizenship refers to the opportunities and resources a person has to participate online in society and politics. Signup and view all the answers

What is 'preferential attachment', and how does it apply to the internet?

Preferential attachment is a concept that suggests that nodes in a network with more connections have a higher chance of acquiring new connections. In the context of the internet, this explains the phenomenon of popular websites tending to attract more links and become even more popular, creating a 'rich get richer' dynamic. Signup and view all the answers

What is the concept of 'online tribal bureaucracy'?

'Online tribal bureaucracy' refers to the organizational structure of digital online groups, which combines charismatic authority with a bureaucratic structure. Signup and view all the answers

What is 'cyberbullying'?

'Cyberbullying' refers to communication online that is intended to harm, threaten or harass individuals in a way that causes distress and fear. Signup and view all the answers

The 'power law' explains the distribution of links on the internet, where most websites have very small numbers of links, while a few extremely popular sites have an extraordinarily large number of links.

True Signup and view all the answers

What is 'datafication'?

Datafication refers to the use of unstructured data generated by online behaviors, such as sensors, surveillance cameras, street views, satellites, and databases, to collect, analyze, and use data about individuals. Signup and view all the answers

What is 'algorithmic literacy'?

Algorithmic literacy refers to understanding what algorithms do, how they work, and how their decisions influence social interactions and individual experiences. Signup and view all the answers

What is 'surveillance capitalism'?

Surveillance capitalism is a term used to describe the contemporary stage of capitalism, where the primary focus is on collecting and using personal data to predict and influence individual behavior. Signup and view all the answers

Why are 'algorithms' increasingly important in digital society?

Algorithms are increasingly important in digital society because they underpin all computation and are becoming a key mechanism in digital routines. They are woven into the fabric of everyday life, shaping our experiences with everything from cell phones to cars, appliances, and toys. Signup and view all the answers

What is 'social network analysis'?

Social network analysis (SNA) is a pre-digital method used to examine the structure of relations in social systems and the patterns of connections among participants. It uses various metrics and visualization techniques to understand individuals and groups in relational social systems. Signup and view all the answers

What is 'computational text analysis'?

Computational text analysis is a method used to identify and extract useful information from large documents, particularly when patterns in the corpus are difficult to find manually. Signup and view all the answers

What is 'digital ethnography'?

Digital ethnography is a research approach that uses ethnographic methods to study lives and practices in digital society. It examines the interplay of online and offline settings, understanding the characteristics of digital spaces and how they shape individual behaviors and experiences, often using participant observation, interviews, and data analysis. Signup and view all the answers

One of the key principles of digital social research ethics is to ensure that informants gain from their participation and that researchers appropriately mitigate legal risk.

True Signup and view all the answers

What are the key elements that contribute to 'digitally transformative' social change?

Digitally transformative social change relies on the use of digitally specific affordances, and the outcomes are often a combination of digitally analogue, enhanced, and transformed. Signup and view all the answers

What are cybersalons?

Cybersalons are online spaces that provide a platform for communication and exchange, often facilitating conversations and idea formation. Signup and view all the answers

What is 'monitorial citizenship'?

Monitorial citizenship refers to the role of individuals in digital society as active observers of digital society, scanning the information environment to stay alert and mobilize around issues. Signup and view all the answers

'social media' and 'digital media' are distinct concepts and should be treated differently.

False Signup and view all the answers

How does the text describe the relationship between 'technology' and 'social change'?

The text suggests that technology's interaction with social change is continuous, and that social change often occurs as a result of transformations in social relations, symbolic meanings, and value structures. Signup and view all the answers

What is the concept of 'ethnoscapes'?

'Ethnoscapes' refer to the movement of people across national borders, and the impacts of migration and global flows of people on social change. Signup and view all the answers

Study Notes

Key Concepts: The Affective Turn and Digital Society

The affective turn highlights the growing awareness of feelings and emotions in culture and society.
Emotions are crucial to human function, however, social research often focuses on neutral processes (mediation or representation).
The turn acknowledges emotional factors, especially in digital society.
Digital interactions involve varied emotions (ranging from intense to cute cat theory).
Concepts like stickiness, grab, and resonance are presented to understand the emotional aspects of digital exchanges.

Friction and Affective Intensity

The internet changes how feelings and emotions are expressed and formed.
The internet's communication methods produce new emotions and emotional languages.

Distinctions

Affect: A deep feeling of intensity (sometimes unconscious).
Feelings: Personal experiences of affect.
Emotions: Socially conveyed feelings.

Actor-Network Theory and Affect

The theory proposes that all entities (inclusive of humans and non-humans) influence each other.
Networks generate friction, leading to feelings and emotions.

Affective Attachments in Digital Society

Online connections often involve strong emotional attachments.
These attachments can often be complex, involving issues of trust and fluctuating feelings of love, desire, and wanting.
Emotional intensity is a significant aspect of online activity, but often overlooked as rational and enlightened.

The Role of Feelings in Digital Society

Feelings have been central to internet use since its early days.

Stickiness refers to the presence of emotional content.
This presence can be measured by the frequency of reactions, comments, shares, likes, or dislikes.
Mixed, negative effects exist in online interactions and have an impact.

Media Research and the Impact of Online Porn

Online porn use and popularity remains underresearched.
It creates a strong emotional response in viewers.
The response can be from subtle urges to strong urges of desire.

Media research and the internet

Different genres of content can create differing feelings and emotions in users.

Flaming and Online Communication

Flaming is an online act of aggression, insults, and hatred toward others.
Digital communication can escalate hostility faster than face-to-face interactions.
Flaming is a facet of human communication as a whole, not just online.

Trolling

Trolling involves intentionally provoking others.
This activity often involves posting opinions that the troll does not necessarily hold, and the activity often results in hostility.
Trolling may stem from various motivations, from harmless fun to aggressive actions.

Power and Exploitation in Digital Society

Digital divides demonstrate varying levels of access and ability to use digital tools.
This creates unequal opportunities.
Digital citizenship describes the opportunities and resources associated with online involvement in society.

Datafication and Algorithms

Datafication involves the increasing role of data in society.
This includes demographics, profiling, social media data, and behavioural information.
The use and manipulation of data raises various ethical issues.

Digital social research necessitates the development of new methodologies.
Methods frequently require mixed approaches (combining ethnographic with computational methods).

Digital Society

Digital technologies' role in enabling social action.
Online interactions are often shaped by emotional dynamics.

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Description

Explore the key concepts of the affective turn and its impact on the digital society. This quiz examines the role of emotions in digital interactions, the distinctions between affect, feelings, and emotions, and how the internet shapes emotional expression. Test your understanding of these critical themes in contemporary social research.