WEEK 4- MIL.pdf

MEDIA AND INFORMATION LITERACY Lesson 4: EVOLUTION OF MEDIA FROM TRADITIONAL MEDIA TO NEW MEDIA EVOLUTION OF MEDIA ▪ Video chat: Skype (2003), Google Hangouts...

MEDIA AND INFORMATION LITERACY Lesson 4: EVOLUTION OF MEDIA FROM TRADITIONAL MEDIA TO NEW MEDIA EVOLUTION OF MEDIA ▪ Video chat: Skype (2003), Google Hangouts (2013) Pre-Industrial Age (Before 1700s) – people ▪ Search Engines: Google (1996), Yahoo (1995) discovered fire, developed paper from plants, and ▪ Portable computers- laptops (1980), netbooks forged weapons and tools with stone, bronze, copper (2008), tablets (1993) and iron. ▪ Smart phones Examples: ▪ Wearable technology ▪ Cloud and Big Data ▪ Cave paintings (35, 000 BC) ▪ Clay Tablets in Mesopotamia (2400 BC) Indeed, as time goes by, media changes to be more ▪ Papyrus in Egypt (2500 BC) sophisticated, as a result media experience becomes ▪ Acta Diurna in Rome (130 BC) more complex. By looking at the picture below from a ▪ Dibao in China (2nd Century) one-way communication it becomes more interactive. ▪ Codex in the Mayan region (5th Century) Audience is more engaged now than before. They have ▪ Printing press using wood blocks (220 AD) a variety of ways to access contents and can share or contribute information in different platforms available Industrial Age (1700s-1930s) - people used the to a wider audience. power of steam, developed machine tools, established iron production, and the manufacturing of various However, this does not make the traditional media products (including books through the printing press). obsolete since people in remote areas still find traditional media to be more useful on their end. Examples: People will choose the type of media to access based on their situation, interests and needs; thus traditional ▪ Printing press for mass production (19th and new media both play an important role in century) providing information and making people stay ▪ Newspaper- The London Gazette (1640) connected no matter where they are. ▪ Typewriter (1800)Telephone (1876) ▪ Motion picture photography/projection (1890) TRADITIONAL VS. NEW MEDIA ▪ Commercial motion pictures (1913) ▪ Motion picture with sound (1926) ▪ Telegraph ▪ Punch cards Electronic Age (1930s-1980s) - the invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Examples: ▪ Transistor Radio In a democratic society freedom of expression is a ▪ Television (1941) fundamental human right and media plays an ▪ Large electronic computers- i.e. EDSAC (1949) important role in providing reliable and accurate and UNIVAC 1 (1951) information to the people. Media’s wide reach through ▪ Mainframe computers - i.e. IBM 704 (1960) different platforms indeed influences how people ▪ Personal computers - i.e. HewlettPackard perceive and take action on a certain issue. 9100A (1968), Apple 1 (1976) The following are the roles and functions of media Information Age (1900s-2000s) - the Internet paved in a democratic society: the way for faster communication and the creation of 1. Channel the social network. People advanced the use of - provides opportunities for people to microelectronics with the invention of personal communicate, shares ideas, speculates, tells computers, mobile devices, and wearable technology. stories and gives information. Moreover, voice, image, sound and data are digitalized. 2. Watchdog We are now living in the information age. - exposes corrupt practices of the government and the private sector. Creating a space Examples: wherein governance is challenged or scrutinized by the governed. It also ▪ Web browsers: Mosaic (1993), Internet guarantees free and fair elections. Explorer (1995) 3. Resource Center ▪ Blogs: Blogspot (1999), LiveJournal (1999), - acts as a gateway of information for the WordPress (2003) society’s consumption. Also, it becomes a ▪ Social networks: Friendster (2002), Multiply keeper of memories of the community, (2003), Facebook (2004) preserver of heritage and source of academic ▪ Microblogs: Twitter (2006), Tumblr (2007) knowledge. ▪ Video: YouTube (2005) 4. Advocate ▪ Augmented Reality / Virtual Reality - bridges the gap of digital divide through its diverse sources or formats.