Week-3-History-of-Lodging.pdf

HISTORY OF LODGING LEARNING OBJECTIVES Describe the history of lodging Discuss the future of the hospitality industry. Identify the benefits of working in the hospitality industry. Explain the current condition of the hospitality industry. CLASSIC GREEK AND ROMAN DAYS ANCIENT HISTOR...

HISTORY OF LODGING LEARNING OBJECTIVES Describe the history of lodging Discuss the future of the hospitality industry. Identify the benefits of working in the hospitality industry. Explain the current condition of the hospitality industry. CLASSIC GREEK AND ROMAN DAYS ANCIENT HISTORY  During the Classic Greek and Roman days, hospitality had been a part of certain religions that helped with its development They provided accommodations which were managed by slaves Inns, on the other hand, were large mansions. Caravans crossing vast deserts stopped at caravansaries in the early days of the Near East. These lodgings were surrounded by wide courtyards. There were basic constructions made up of four walls that provided safety from raiding attackers who attacked at night. Taverns and inns supplied lodging for traveling merchants, actors, and academics during the final year of the Roman Empire. The lodgings were still basic.  Marco Polo characterized "yams" (posthouses) as apartments fit for a king in his writings. Bethlehem’s inn was the most well-known. The large crowds that had gathered to pay their share had put a strain on the small town's lodging industry. Jacob and his brother are described in the Old Testament as traveling through Judea, stopping at an inn, and foddering their mounts. MIDDLE AGES  Not until 1473 did the term hostelers was used It means "inn holders." Nowadays, the hostelers mean guests who are staying at hostels. Depending on the hostel, its design is very classic and standard as it is very simple, but it has traditional areas needed for accommodations like kitchen and comfort room. COLONIAL PERIOD ANCIENT HISTORY A public carriage service began operating in 1650. Coaches ran between major cities and stopped wherever passengers requested, much to how bus lines do now. Coach inns were built along the roadways, primarily at locations where horse teams were changed.  Such places are referred to as "inns" in the United Kingdom. The key routes between important towns along the Atlantic Coast were dubbed post roads by the United States Postal Service, founded in 1710. Entrepreneurial farmers repurposed their farmhouses into inns as a result of the creation of these post roads. NINETEENTH CENTURY During the nineteenth century, the hotel/motel industry had been influenced by the introduction of railroads. As a matter of fact, when it was laid, depot hotels immediately became a hit. Some of them were directly connected or adjacent to train stations. SPAS & RESORTS Since Roman times, spas, which are defined as mineral springs or pools believed to be medical or wholesome, have been a popular tourist destination.  Pleasant resorts arose as a result of the introduction of railroads. Saratoga Springs, located in New York, was the most well-known spa in the 1830s. Rail connection has been added to spas in Baden, Germany, Marienbad, Bohemia, and Vichy, France, which have been popular for years. MODERN DAY HOTELS MANILA HOTEL The Manila Hotel, which was built in 1909, 1st open its doors on June 4, 1912, to honor America's independence. General Douglas MacArthur stayed at the hotel from 1935 until 1941 while serving as the military advisor to the Philippine Commonwealth. LUNETA HOTEL The Luneta Hotel was designed by Spanish architect Salvador Farre and was modeled by European hotels. The hotel was used as a prison for non-commissioned American officers during World War 2, but it escaped destruction during the battle of Manila. The Red Cross used it as a refugee center. MARIMAR HOTEL The five story boutique hotel, which was worked during the 1930s along Rojas Blvd. and highlights ziggurat plans and misrepresented looks on its front and insides, was billed in the art deco style. Many trust the Marimar hotel to be a design gem, feeling in a despairing token of old manilas allure and glitz. This antiquated lodging in Manila and is a top choice among vintage fans. RIZAL PARK HOTEL The former Army Navy club, first opened in 1899, provided lodging for American servicemen and travelers. The original structure was relocated several times from bagumbayan to Intramuros, and finally to TM Kalaw. In 1911 the color extension was built. During the battle of Manila, the hotel was severely damaged, but it was rebuilt and relaunched after the war. More family oriented activities were offered by a men's service club. It operated as a social club until the city government took possession in the 1980s. THE FUTURE OF THE HOTEL INDUSTRY WHAT WILL THE HOSPITALITY INDUSTRY LOOK LIKE IN 2030? SHIFT OF MARKET POWER Because the millennials, who are digital natives, will become the primary consumers of hotels, the market power is now moving to them. VULNERABILITY ON THE RISE Hospitality’s vulnerability to a variety of events could increase due to various factors which might transform hospitality into fragile business. IN SEARCH OF A SENSE OF BELONGING The human factor is a science of understanding what affects our performance and behavior in the workplace. It allows us to learn how we can work both mentally and physically and how we can create a strategic design for our work environment and system to maximize guest care, safety, and staff will being. EMOTIONAL EXPERIENCE The highest challenge of hospitality managers of the future is to improve the intangible guest experience which involves views and emotion. Each customer reacts differently based on the experience he or she has had in your hotel; therefore, managers must be creative and careful in the service they render, which create a memorable experience. In this digital world people desire for balance. In order to meet their expectations comma touching their emotions is a must. SMART HOTELS DEPEND ON SMART DESTINATIONS Destinations must provide a main airport have connected to a high speed ground transportation to link city clusters. This hotel must allow seamless door to door travel and provide access and individual security. Since there is an increase in international travel as work from home is being practice, there will also be a reduction of resources due to balancing, sensors, and forecasting. SCOPE OF KNOWLEDGE A competent general manager must possess certain characteristics toward the employees and guests to create an excessive general ambience. If the manager treats employees well and fairly, they will most probably do their job well, and in most cases, they exceed their performance from what is expected. Effectiveness and efficiency are also pivotal in every operation. KEY PLAYERS IN THE HOTEL INDUSTRY ALLEN MAE DL. AMBAO LEARNING OBJECTIVES Identify the key players in the lodging industry Discuss the role of each key player in the lodging industry. Classify the basic competencies in the lodging industry. List some challenges faced by the key players in the lodging industry. Integrate a deeper learning about the key players in the lodging industry. HISTORY OF THE KEY PLAYERS IN THE HOTEL INDUSTRY During ancient times, travel was only reserved for upper classes or rich people. However, as time went by, in the Middle Ages, travel had become more available to common people. More and more people have been able to travel also.  ROLES OF THE KEY PLAYERS IN THE LODGING INDUSTRY GLOBAL HOTELIER This refers to the expert on how to meet the growing demands of tourists, as well as the abilities and attitudes that must be acquired to compete in the market. With the global market shifting toward competency-based management, future hoteliers will only be able to advance up the corporate ladder and prosper if they continue to develop on job related abilities.  ROLES OF THE KEY PLAYERS IN THE LODGING INDUSTRY HOTEL GUEST This refers to a person whose name and address are registered on the registry maintained by the hotel and who is the bonafide occupant of a room in the hotel. There are three common classifications of hotel guests: 1. Tourist 2. Business traveler 3. Event traveler  FOUR BASIC COMPETENCIES OF GLOBAL HOTELIERS SELF MANAGEMENT COMPETENCY A global hotel year must be able to develop his or her awareness in order to able to successfully manage operations. COMMUNICATION COMPETENCY A global hotel year must be able to effectively communicate with his or her colleagues and most importantly with his or her guest. MULTI-CULTURAL COMPETENCY Hoteliers from around the world must be able to work in a multicultural setting. TEAMWORK COMPETENCY Global hoteliers must be able to work as a team. It is very important for hoteliers to be able to socialize and work productively with other people. CHALLENGES FACED BY GLOBAL HOTELIERS CUSTOMER EXPECTATION As the demand on the hospitality industry rises, customers expectations also rise. It can be a challenge to global hoteliers as they need to sustain or attain customers expectation and satisfactions in order to improve marginal utility as well as to have satisfactory ratings. TECHNOLOGY Technology can be a challenge because when new technology is introduced, the former can be easily replaced Some hotels are not able to continuously improve technology on a very fast phasing. Some customers prefer very high technology hotels video. MARKETING MANAGEMENT Marketing is critical in every business as it attracts customers. In a service-driven business, marketing is crucial as customers post ratings regarding the offered services. THANK YOU! Prepare for a short quiz