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Full Transcript

# TikTok Facts - The fastest growing source for news, according to Reuter's 2022 report. - Launched in China in 2016 as Douyin, and launched worldwide as an app in 2018, after its merger with Musical.ly. - Most downloaded app in 2021 (over 3 billion downloads to date). - 1 billion active monthly us...

# TikTok Facts - The fastest growing source for news, according to Reuter's 2022 report. - Launched in China in 2016 as Douyin, and launched worldwide as an app in 2018, after its merger with Musical.ly. - Most downloaded app in 2021 (over 3 billion downloads to date). - 1 billion active monthly users worldwide. - A typical session lasts for 10.85 minutes. - Average user spends 95 minutes per day on the app. - Average user opens the app 19 times a day. # Tiktok Impacts ## (+) Impacts - **Total Contribution to GDP in 2023**: $24.2 billion - Direct: $9.2 Billion - Indirect: $6.6 Billion - Induced: $8.4 Billion - **Total Employment Supported by SMB Activity on TikTok**: 224,000 jobs - 98,000 jobs - 51,000 jobs - 76,000 jobs - **Total Taxes Supported by SMB Activity on TikTok**: $5.3 Billion ## (-) Impacts - **Too much TikTok?** - Depression - Anxiety - Eating Disorders - Addiction

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