Podcast
Questions and Answers
What was TikTok originally launched as in China in 2016?
What was TikTok originally launched as in China in 2016?
- Douyin (correct)
- Musical.ly
- TikTok
- ByteDance
What is the average time a user spends on TikTok per day?
What is the average time a user spends on TikTok per day?
- 95 minutes (correct)
- 30 minutes
- 120 minutes
- 60 minutes
How many jobs are supported by SMB activity on TikTok?
How many jobs are supported by SMB activity on TikTok?
- 150,000 jobs
- 224,000 jobs (correct)
- 300,000 jobs
- 100,000 jobs
What was TikTok's total contribution to GDP in 2023?
What was TikTok's total contribution to GDP in 2023?
Which of the following is considered a negative impact of using TikTok?
Which of the following is considered a negative impact of using TikTok?
Match the year with the corresponding TikTok event:
Match the year with the corresponding TikTok event:
Match the average user behavior with its statistics:
Match the average user behavior with its statistics:
Match the type of TikTok impact with its corresponding statistics:
Match the type of TikTok impact with its corresponding statistics:
Match the negative impacts of TikTok usage with their descriptions:
Match the negative impacts of TikTok usage with their descriptions:
Match the contribution type of TikTok to its description:
Match the contribution type of TikTok to its description:
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Study Notes
Key TikTok Facts
- Fastest growing source for news in 2022 (according to Reuters)
- Launched in China in 2016 as Douyin
- Launched worldwide in 2018 as an app, after merging with Musical.ly
- Most downloaded app in 2021 (over 3 billion downloads to date)
- 1 billion active monthly users worldwide
- A typical session lasts for 10.85 minutes
- Average user spends 95 minutes per day on the app
- Average user opens the app 19 times a day
Positive TikTok Impacts
- Total contribution to GDP in 2023: $24.2 billion
- Direct: $9.2 Billion
- Indirect: $6.6 Billion
- Induced: $8.4 Billion
- Total Employment Supported by SMB Activity on TikTok: 224,000 jobs
- 98,000 jobs (direct)
- 51,000 jobs (indirect)
- 76,000 jobs (induced)
- Total Taxes Supported by SMB Activity on TikTok: $5.3 Billion
Negative TikTok Impacts
- Potential for negative mental health impacts
- Depression
- Anxiety
- Eating disorders
- Addiction
TikTok Facts
- Fastest growing source for news in 2022
- Launched in China as Douyin in 2016
- Launched globally in 2018 after merging with Musical.ly
- Most downloaded app in 2021 with over 3 billion downloads
- One billion active monthly users
- Average session lasts over 10 minutes
- Average user spends 95 minutes per day on the app
- Average user opens the app 19 times per day
TikTok Impacts
- TikTok's total contribution to GDP in 2023 is $24.2 billion
- Direct contribution is $9.2 billion
- Indirect contribution is $6.6 billion
- Induced contribution is $8.4 billion
- TikTok supports 224,000 jobs through small and medium-sized businesses
- 98,000 jobs are directly supported
- 51,000 jobs are indirectly supported
- 76,000 jobs are induced through supporting activities
- TikTok's contribution in taxes from small and medium-sized businesses is $5.3 billion
Negative Impacts
- Excessive TikTok use is linked to:
- Depression
- Anxiety
- Eating disorders
- Addiction
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