Social Media Communication PDF
Document Details
Nur Izdihar Zulkifli
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Summary
This document provides an overview of social media communication, exploring concepts like blurring of production and consumption, alterations to space, supersaturation, and the encouragement of multitasking. The document also briefly touches on the use of social media in specific areas of communication, such as public relations, advertisement, and journalism.
Full Transcript
Social media are means of connecting and interacting actively. SNSs: Facebook, Instagram, TikTok, X and many more. SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA BLUR ALTER INVITE ENCOURAGE PRODUCTION AND CONCEPTIONS SUPERSATURAT MULTITASKING...
Social media are means of connecting and interacting actively. SNSs: Facebook, Instagram, TikTok, X and many more. SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA BLUR ALTER INVITE ENCOURAGE PRODUCTION AND CONCEPTIONS SUPERSATURAT MULTITASKING CONSUMPTION OF SPACE ION Social media are increasingly produced and consumed by the same people, and most of them are not media executive. The line between them have become blurred as people create personal blogs/YouTube etc. PROSUMER We view space as distinct from the people, objects, and events that happened within it. A set of relations that is produced through the process of interacting. Cyberspace is a fluid, emergent process of connecting that grows out of interactions, not merely the context. Cyberspace is social space in which dynamic actions and interactions constitute the environment. Not exist prior interaction but after interaction. Social media give us unprecedented access to information. We are saturated with information to the extent we may feel overwhelmed and stressed by the information available to us. Give others greater access to us than ever before. We can practically leave the physical world of face-to-face relationships and live in the virtual world of online contacts. Doing multiple task as the same time. ⚬ During classes, students often take notes while also texting and watching videos. ⚬ Some playing games while listening to forum at Grand Usrah. Doing tasks not at the same time but do each one very quick. Having continuous partial attention. Multitasking opens to more mistakes. Public relations - Improve a brand or client’s reputation and keep in touch with stakeholders. Advertisement - Increase brand awareness and increase sales. Journalism - Produce timely news articles and report on issues. Broadcasting – Livestreaming where media executive can engage directly with the audience rather than one-way communication by traditional/mass media broadcasting.
