Week 1 Business English PDF

“Pra ctice happ y think BUSIN ever ing ESS yday. EN G L ” ISH CO & RRES POND CE EN Shall el Ga...

“Pra ctice happ y think BUSIN ever ing ESS yday. EN G L ” ISH CO & RRES POND CE EN Shall el Ga lope- Billon Instr uctor es I Today’s Lesson: Week I. Business Correspondence a. Definition b. Purposes and Types c. Forms d. Things to Consider II. Overview of the Different Areas of Writing CORRESPONDENCE Week any written or digital communication exchanged by two or more parties BUSINESS Week CORRESPONDENCE a written exchange of information used for business purposes. PURPOSES OF BUSINESS CORRESPONDENCE  Maintain a proper relationship  Serves as evidence  Create and maintain goodwill  Inexpensive and convenient form of business communication  Formal communication  Helps in the expansion of business  TYPES OF CORRESPONDENCE Internal Correspondence External Correspondence INTERNAL CORRESPONDENCE  a written communication between the employees, units, departments, and branches of the same organization. TYPES OF INTERNAL CORRESPONDENCE  promotion letter  written reprimand  notice to explain  memorandum  formal requests for approval  letter of approval or dismissal EXTERNAL CORRESPONDENCE  takes place between different organizations, or between an organization and their individual clients. EXTERNAL CORRESPONDENCE  commonly made to vendors, creditors, suppliers, existing customers, prospective clients, donors, sponsors, etc. EXTERNAL CORRESPONDENCE  promotes image of the organization  clarifies its policies  keeps its legal entities intact  keeps its operation going FORMS OF BUSINESS CORRESPONDENCE LETTERS E-MAILS TEXT MESSAGES MEMOS VOICE MAILS FAX THINGS TO CONSIDER: 1.Destination 2.Audience 3.Purpose 4.Tone 5.Format and Style “All good writing begins with terrible first efforts. You need to start somewhere.” -Anne Lamott-  Essentials of Business Writing They allow the writer to have time to think about the message he/she wants to convey thoroughly. They are more accessible and can be retrieved by the reader at any time convenient to him/her. They present the message in details. They can be documented and filed. B. Memorandum Writing Memo is a short official note that is sent by one person to another within the same company or organization to remind the recipient (Collins Dictionary, 2020). It is one type of business correspondence together with business letters, contracts, certifications, and endorsements which is written for the purpose of effective management. Are memorandum and business letter the same? CHARACTERISTICS MEMORANDUM LETTER 1. Destination Internal: correspondence External: correspondence written to colleagues within written outside the a company. business. 2. Format Identification lines include Includes letterhead “Date”, “To/For”, “From”, address, date, reader’s and “Subject”. The message address, salutation, text, follows these. complimentary close, and signatures. 3. Audience Mostly business colleagues. Vendors and clients. (Adapted from Gerson, S.J. & Gerson, S.M., 2003) CHARACTERISTICS MEMORANDUM LETTER 4. Topic Abbreviations and acronyms are Abbreviations and acronyms often allowed. are usually defined. 5. Tone Hard copy attachments can be Additional information can stapled to the memo. be enclosed within the envelope. Complimentary copies can be Complimentary copies can be sent to other readers. sent to other readers. 6. Attachments or Determined by a company’s Determined by the destination Enclosures house mail procedure. Memos (within the city, state, or could be delivered with in country). Letters could be three days (more or less). delivered within three days but may take more than a week. (Adapted from Gerson, S.J. & Gerson, S.M., 2003) C. Literary Writing Kinds of Literary Writing Novels, short stories, poems Plays and musicals Movie and TV scripts Parodies and satire Memoirs and thoughtful essays When you use the Literary Purpose to Write  Think about what you want to say.  Pay attention to the words you choose. Play with language to produce pleasure or emotional release for the reader. Use figurative language. Use sensory appeals. Include some sort of problem or tension, along with a resolution of that problem. Try to give some essential meaning or idea to the reader. D. Essay Writing Essay a focused piece of writing that develops an argument or narrative based on evidence, analysis and interpretation. They aim to persuade the readers of a position or perspective through informed arguments. Three Stages in Writing an Essay 1.Preparation 2.Writing 3.Revision Parts of an Essay 1. Introduction 2. Body 3. Conclusion E. Technical Report Writing A technical report is a document written by a researcher detailing the results of a project and submitted to the sponsor of that project. Characteristics of a Technical Report: 1. Graphics 2. Factual Detail 3. Information Source 4. Documentation 5. Realistic Audience and Situation 6. Headings and Lists F. Journalistic Writing Journalistic writing is the style of writing used to report news stories in newspapers, television broadcasts, on radio and on the Internet. Characteristics of Journalistic Writing 1. Simplicity 2. Precision 3. Objectivity and Factual 4. Fairness and Balance 5. Inverted Pyramid G. Science Writing Scientific Writing vs. Science Writing Characteristics of Science Writing 1. Clear 2. Simple 3. Impartial 4. Structured logically 5. Accurate 6. Objective